Open main menu is a web search engine and online encyclopedia emphasizing safety for young children. It is powered by Google Custom Search and employs SafeSearch, with additional filters. The user enters topics in the search toolbar, and Kiddle returns and ranks its findings, with its first three results being suitable for children to read as well as of an easy reading level. During its release in 2016, it was criticized for blocking certain search terms with regards to sexuality, and has since unblocked them.

Kiddle home page
Type of site
Search engine
Available inEnglish
Alexa rankIncrease 16,304 (Global, May 2019)
LaunchedJanuary, 2016



Kiddle logo in 2014

The domain was registered in 2014.[1] The designers chose the .co domain name in order to say that is for "children only."[2] Kiddle became very popular in social media in 2016, and even became a meme due to blocking of certain words for a short period of time.[3]


Kiddle uses an outer space theme for their pages.[4] It appears like a Google Custom Search window. After the user enters the subject, Kiddle presents search results, with the first three results being deemed safe and written specifically for kids and "checked by Kiddle editors", the next four being safe sites not written specially for kids, but presented in kid friendly language. The eighth result and anything else beyond are safe sites written for adults but harder to understand for kids. Results presented are filtered through Google SafeSearch.[4][2]

If the user enters what are considered "bad words" a picture of a robot is displayed, telling the user to try again.[1]


Kiddle Encyclopedia (Kpedia) is an online encyclopedia available from their search engine. It lists over 700,000 articles, and is "based on selected content and facts from Wikipedia, rewritten for children." Kiddle positions its Kpedia as an educational resource to be used for "school homework help and general education."[5][6]


In 2016, Kiddle was criticized for blocking the words "gay" and "lesbian", and the phrase "sex education", claiming that it is OK for a twelve year old, but not a five year old.[7][8] They had also banned the words "transgender", and "bisexual".[9] Due to public outcry, Kiddle announced they would unblock the words.[10]

See alsoEdit


  1. ^ a b Kleinman, Zoe (1 March 2016). "'Safe' search engine blocks common words". Retrieved 23 January 2019 – via
  2. ^ a b "About Kiddle - visual search engine for kids using Google Safe Search". Retrieved 2019-01-21.
  3. ^ Connolly, Amanda (2016-03-01). "'Child-friendly' search engine Kiddle is promoting ignorance". The Next Web. Retrieved 2019-04-09.
  4. ^ a b Keating, Lauren (2016-02-25). "Kiddle Search Engine Is The Google For Kids". Tech Times. Retrieved 2019-01-21.
  5. ^ "Kids encyclopedia facts". Retrieved 23 January 2019.
  6. ^ Navarro, Francis; Kom; "7 search sites to use other than Google". The Kim Komando Show. Retrieved 2019-01-21.
  7. ^ Kleinman, Zoe (2016-03-01). "'Safe' search engine blocks common words". BBC News. Retrieved 2019-01-21.
  8. ^ Connolly, Amanda (2016-03-01). "'Child-friendly' search engine Kiddle is promoting ignorance". The Next Web. Retrieved 2019-01-21.
  9. ^ Griffin, Andrew (2016-02-29). "The 'child-friendly Google' bans swearwords like bisexual and transgender". The Independent. Retrieved 2019-01-21.
  10. ^ "Kid-friendly search engine Kiddle unblocks 'inappropriate' words after backlash". 5 March 2016. Retrieved 23 January 2019.

Further readingEdit

  • Shields, Jane (Winter 2016). "Virtual Toolkit". Screen Education (Product Review) (82): 102–104.
  • Ivers, Karen S. (2018). Using Technology to Support High-Impact Educational Practice. Libraries Unlimited. p. 131.
  • Peachey, Nik (2016). Thinking Critically through Digital Media. PeacheyPublications Ltd. p. 160.

External linksEdit