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Kersy Katrak

  (Redirected from Kersi Katrak)

Kersy Katrak (1936–2008) was an Indian advertising man[1] and poet of the 1970s. He revolutionized Indian advertising when he founded the iconoclastic Mass Communication and Marketing in 1965, where he gave great leeway to creatives, and managed to attract an enormous talent pool including Ajit Balakrishnan, Sudarshan Dheer, Veeru Hiremath, Ravi Gupta, Panna Jain, Arun Kale, Anil Kapoor, Mohammed Khan, Arun Kolatkar, Arun Nanda and Kiran Nagarkar.[2]

He wrote two collections of verse, A Journal of the Way and Diversions by the Wayside, in 1969, and was anthologized in several collections.


  1. ^ Vikram Doctor (9 January 2008). "Flamboyant Adman: Remembering Kersy Katrak". The Economic Times. Retrieved 2008-09-23. 
  2. ^ Anand Halve (January 2, 2008). "Obituary: Here's to you, Kersy Katrak. A tribute". Retrieved 2008-09-23.