On September 16, 2016, Dave East announced the mixtape's release date, also sharing the track listing and the artwork. On September 29, East appeared on Power 105.1's The Breakfast Club, where he announced that he has signed a deal with Def Jam Recordings. He released Kairi Chanel on the next day. While talking about the mixtape in an interview with Billboard, East said;
[Kairi Chanel] I feel is my best work to date. I named it after my daughter, because she’s the greatest and most defining moment of my life. Everything I’ve done up until now has led me to her, so I translated that into music.
On September 16, 2016, a music video directed by Fred Focus was released for the track "Keisha". On October 11, 2016, East released a music video for the track "Type of Time", which was directed by Fred Focus. On January 11, 2017, the music video for "30 Niggaz" was released. On January 30, 2017, East released the Joe Puma-directed music video for "It Was Written".