KUPB, virtual and UHF digital channel 18, is a Univision-affiliated television station licensed to Midland, Texas, United States and serving the Permian Basin area. The station is owned by Entravision Communications. KUPB's studios are located on Younger Road in Midland, and its transmitter is located on University Boulevard in West Odessa.

MidlandOdessa, Texas
United States
CityMidland, Texas
ChannelsDigital: 18 (UHF)
Virtual: 18 (PSIP)
BrandingUnivision 18
SloganSiempre contigo
(Yours Always)
Affiliations18.1: Univision
18.2: LATV
18.3: Comet
18.4: Charge!
OwnerEntravision Communications
(Entravision Holdings, LLC)
First air date
May 14, 2001 (19 years ago) (2001-05-14)
Former channel number(s)
18 (UHF, 2001–2009)
Call sign meaning
Univision Permian Basin
Technical information
Licensing authority
Facility ID86263
ERP1000 kW
HAAT281 m (922 ft)
Transmitter coordinates31°50′19.4″N 102°32′0.6″W / 31.838722°N 102.533500°W / 31.838722; -102.533500
Public license information


The station commenced broadcasting on analog channel 18 on May 14, 2001. KUPB moved to digital broadcasting on June 12, 2009 at 9:00 a.m., "flash-cutting" to digital channel 18 after a temporary (3 minutes) signal outage. (KUPB was granted a construction permit after the Federal Communications Commission finalized the digital television allotment plan on April 21, 1997;[1] as a result, the station did not receive a companion channel for a digital television station.)[2] KUPB moved to high definition (1080i) at 10 a.m. on May 3, 2010.

In 2013, KUPB added a secondary station, KUPB-DT2, and began airing ZUUS Latino on 18.2. In 2014, it removed ZUUS Latino and replaced it with LATV.

In 2018, KUPB added two additional subchannels that broadcast English programming.

Digital televisionEdit

Digital channelsEdit

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[3]
18.1 1080i 16:9 KUPB-DT Main KUPB programming / Univision
18.2 480i 4:3 LATV
18.3 Comet
18.4 Charge!

News operationEdit

KUPB's logo prior to January 1, 2013

Noticias 18 was launched on November 5, 2007 to provide news for the viewers in the Permian Basin. KUPB had been airing two-minute newsbriefs since August 2003. On October 13, 2008, the name of the newscast was changed to Noticias Univision Oeste de Texas and began to be simulcast on San Angelo sister station KEUS-LP. In 2015, Entravision transferred production of KUPB's newscasts to El Paso sister station KINT-TV.[4]


  1. ^ Final Digital TV (DTV) Channel Plan from FCC97-115
  2. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Archived from the original (PDF) on August 29, 2013. Retrieved March 24, 2012.
  3. ^ RabbitEars TV Query for KUPB
  4. ^ Villafañe, Veronica (November 3, 2015). "Entravision cancels KLUZ local newscast production, lays off staff". Media Moves. Retrieved March 12, 2018. Earlier this year, Entravision also shipped production of its Univision Midland/Odessa newscast to El Paso.

External linksEdit