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KRTH (101.1 FM, "K-Earth 101") is a commercial radio station that is licensed to Los Angeles, California, United States and serves the Greater Los Angeles area. The station is owned by Entercom and broadcasts a classic hits format. KRTH's studios are located on Wilshire Boulevard in the Miracle Mile district of Los Angeles. The station's signal covers an extremely large area of Southern California due in part to its antenna location on Mt. Wilson. It can be heard as far south as San Diego, as far east as Moreno Valley, as far west as Santa Barbara, and as far north as Barstow. KRTH is the flagship station for the nationally syndicated program Rewind with Gary Bryan.
Logos for KRTH's primary and secondary channels.
|City||Los Angeles, California|
|Broadcast area||Greater Los Angeles area|
|Slogan||"70s, 80s, 90s"|
|Frequency||101.1 MHz (HD Radio)|
|First air date||August 11, 1941 (as K45LA at 44.5)|
|Format||FM/HD1: Classic hits|
HD2: KNX simulcast
HD3: All-Beatles music
|HAAT||955 meters (3,133 ft)|
|Callsign meaning||K-EaRTH 101 (longtime on-air moniker, refers to Earth Day)|
|Former callsigns||K45LA (1941–1946)|
|Former frequencies||44.5 Mc. (1941–1946)|
99.7 Mc. (1946–1948)
(Entercom License, LLC)
|Sister stations||KAMP-FM, KCBS-FM, KNX, KROQ-FM, KTWV|
KRTH signed on August 11, 1941 as the first FM station in Los Angeles, and the oldest continuously operating FM station in California. The station's original call letters were K45LA, broadcasting on 44.5 Megacycles from a tower atop Mount Lee. After World War II, when the Federal Communications Commission (FCC) mandated the 88-108 Mc. range, the station was moved to 99.7 Mc., and the call letters were changed to KHJ-FM, after its then-sister AM station KHJ. In 1948, KHJ-FM moved yet again to its current broadcast frequency of 101.1 FM, eventually relocating its transmitter to Mount Wilson.
In 1965, when KHJ adopted its "Boss Radio" top-40 format, that station was simulcast on KHJ-FM. From 1968 to 1970, KHJ-FM aired Drake-Chenault's "Hit Parade" format, an automated mix of older songs and current hits. In 1971, the station carried another Drake-Chenault top 40 format, "Solid Gold Rock And Roll".
K-Earth 101 — OldiesEdit
In 1972, there was a switch to what was then called a "gold" format, featuring older hit songs from the past. At the time, this "oldies" or "nostalgia" format featuring songs from 1955 to 1963 was a novel idea since most stations played current music with only a few older songs mixed in. The only local competition in this format was KWOW, a mostly-automated station in nearby Pomona, California, broadcasting AM on 1600 kHz.
With the switch in format came a new moniker, "K-Earth", named after Earth Day which had debuted to much fanfare two years before. The call letters were thus switched to KRTH. The "K-Earth 101" jingle was also introduced at this time; it directly echoed the sound and notes of the jingle from KHJ, the station where many of these "gold" songs had originally been played. (KHJ was still on the air at this point, but was playing current top 40 songs.)
In the late 1970s, under program director Bob Hamilton, KRTH added current hits to its oldies playlist — essentially an adult contemporary format. Though current music was played to varying degrees through the early 1980s, K-Earth's format remained focused on the past.
In 1985, KRTH solidified its oldies format, adopting the motto "Classic Rock and Roll". K-Earth began promoting its "Good Time Oldies" image with frequent TV ads featuring Beach Boys music, classic cars, palm trees, and the ever-present K-Earth jingle. The songs featured were from 1955 to 1978, with the focus largely on the 1960s. Doo-wop, early rock, Motown, girl groups, Elvis Presley, and the Beatles were the mainstays of the station's music mix. Throughout the 1980s, K-Earth would feature huge weekend specialties, including #1 music over the Labor Day weekend. Every L.A. #1 song would be played in chronological order (utilizing the older KHJ Boss 30, KFWB Fab Forty, and other local charts) from 1955 through 1985. The weekend before would feature the "Runner's Up of Classic Rock and Roll Weekend", the #2's. The "Firecracker 300" was played over the Fourth of July weekend. Other specials included a Memorial Day weekend "A to Z", the "Super Sixties Weekend", and the "Souvenirs of the Seventies Weekend". In February 1986, KHJ adopted the KRTH call letters; this necessitated the FM station adjusting its call sign to KRTH-FM. In 1988, RKO General sold KRTH-AM-FM to Beasley Broadcasting due to the scandals involving KHJ-TV which forced the former company out of broadcasting.
Oldies were a ratings success for KRTH-FM and similar stations across the United States and Canada. In March 1989, another Los Angeles FM oldies station emerged at 93.1 FM under the call sign KODJ, and later as KCBS-FM as a direct competitor with KRTH-FM. KODJ/KCBS-FM played oldies from 1955 to 1972 with a heavy focus on pre-1964 oldies. KRTH-FM, which reverted to the KRTH call sign in May 1990, continued acknowledging the mid- and late 1970s and continued playing moderate amounts of pre-1964 material until 1991, when management eliminated the 1980s music and most post-1972 songs. The two stations went head-to-head for a few years, with K-Earth consistently getting higher ratings and emerging as the winner. KODJ even changed its call letters to KCBS-FM, and in early 1993, began playing mostly pre-1965 oldies. KCBS-FM successfully switched to a classic rock format in the fall of 1993 called "Arrow 93", but today offers an adult hits format called Jack FM. KRTH, by then, focused on the 1964 to 1969 period with moderate amounts of pre-1964 and 1970s songs each hour. The station remained a competitor with Pasadena's AM oldies station KRLA until 1998, when KRLA switched formats. KRTH was sold to Infinity Radio in 1994.
From 1992 to 1997, K-Earth was the home of The Real Don Steele and Robert W. Morgan, who were co-workers at KHJ during the 1960s Boss Radio era. In April 1997, Steele announced in a very emotional on-air emotional statement that he had lung cancer, which subsequently led to both his retirement as well as his death by the summer of 1997. Six weeks later, in May 1997, Morgan would grip audiences with his own heartfelt announcement that he had the same disease. His death several months later severed KRTH's last link to Boss Radio. "Shotgun" Tom Kelly succeeded Don Steele in afternoon drive that September.
KRTH changed hands in 1996 when Infinity was purchased by Westinghouse Broadcasting, which at the time owned CBS, making KRTH and KCBS-FM sister stations. K-Earth continued with its oldies format, adjusting it toward the end of the decade. Older songs from before the British Invasion of 1964 were increasingly dropped from the playlist, and the station began to emphasize music of the late 1960s, especially that of Motown. The playlist itself began to shrink, with only the biggest, most-requested hits from this period played in heavy repetition. In 2002, the station would be reunited under common ownership with the former KHJ-TV when CBS bought KCAL-TV. (They would again be split after the sale of the radio stations to Entercom in 2017.)
With its target demographics aging and ratings sagging, K-Earth, along with most oldies outlets across the country, began adding 1970s songs into the playlist, particularly disco in the early 2000s. Artists such as Stevie Wonder, Elton John, ABBA, the Bee Gees, Earth, Wind & Fire, and Peter Frampton were combined with 1960s artists such as The Supremes and the Beatles. Though still repetitive, the playlist was also rotated more frequently, with a few rediscovered oldies brought "out of the vault" on occasion, while other songs were "rested" from the rotation. This process was taken a step further in 2007 with a few early 1980s songs added to the mix by artists such as Hall & Oates, Phil Collins, and Michael Jackson. By the end of 2007, K-Earth had improved its ratings substantially and was once again ranked among the top 10 stations in the Los Angeles market. More importantly from an advertising standpoint, the station was attracting a younger demographic. In November 2009, the station reached its first milestone by reaching their first #1 overall in the Arbitron 12+ Ratings. The station had never reached a #1 overall in its 37 years broadcasting as K-Earth. In 2010, K-Earth began adding songs from the mid- to late 1980s into its mix from artists such as Janet Jackson, The Bangles, Deniece Williams, and The Police. KRTH still played an occasional pre-1964 song such as "Shout", "Jailhouse Rock", or "Tequila" (about one every other hour).
Another change that was made around this time was the addition of adult contemporary Christmas music during the holiday season from performers such as Mannheim Steamroller, Air Supply, and Barry Manilow. Airing three times an hour, this holiday fare is designed to entice listeners away from adult contemporary competitor KOST, which annually shoots to #1 in the ratings with its all-Christmas music. (In years past, K-Earth played a similar amount of Christmas music, but only from oldies artists such as the Beach Boys or the Chipmunks.) From 12:00 p.m. on Christmas Eve to 12:00 p.m. on Christmas Day, KRTH switches to an all-Christmas music format.
Evolution to classic hitsEdit
Following the departure of program director Jhani Kaye in 2013, a series of changes at KRTH accelerated the station's transition from oldies to a classic hits format. After Labor Day 2013, under new PD Rick Thomas, the station began to remove a portion of 1960s music, as it had appealed to a much older audience than was measurable by the ratings system. In addition, most early 1970s music, as well as soul hits from the late 1960s through the mid 1970s, were eliminated; the playlist now focused on music from 1973 to about 1989 (with only a few pre-1973 songs per day). With these changes, ratings rose substantially. In June 2014, CBS transferred Thomas to New York, with Chris Ebbott replacing him as program director. Ebbott was previously PD at CKFM-FM in Toronto, Ontario, Canada. Also in 2014, Johnny Mann, whose singers have been responsible for KRTH's jingles over the years, died. Additionally, Charlie Van Dyke, who was KRTH's voiceover artist in recent years but more recently has also been the imaging voice of KABC-TV, was replaced as station voiceover with Joe Cipriano, the longtime voice of the Fox Television Network. In August 2015, "Shotgun" Tom Kelly left his afternoon drive position but remained with KRTH in an "ambassador" role, making public appearances and otherwise representing K-Earth 101 off-air. By early 2016, KRTH began adding songs from the 1990s into their playlist.
On February 2, 2017, CBS Radio announced it would merge with Entercom. The merger was approved on November 9, 2017 and was consummated on November 17. As of 2018, KRTH no longer plays 1960s and early 1970s music, while it's playlist shifted towards focusing on hits from the 1970s through the early 2000s, with a heavy focus on the 1980s with the playlist being limited to compete with KRTH's sister station adult hits rival KCBS-FM.
A second hybrid channel, KRTH-HD2, was created in 2010, originally featuring songs from the 1955-70 period, with an emphasis on the late 1960s and Motown, which had been removed from the main channel's playlist. The HD2 station was originally branded "K-Earth Classics" and also streamed online. KRTH-HD2 was reported by social media sites and the TuneIn platform to be the highest listener rated station of CBS Radio's owned-and-operated oldies stations. On May 11, 2016, the channel began carrying Radio Disney under a brokered arrangement between The Walt Disney Company and CBS Radio. This arrangement ended in June 2018, when the HD2 subchannel became a simulcast of all-news KNX (1070 AM).
Awards and nominationsEdit
Since 2011, KRTH has earned five Marconi Radio Award nominations, winning three awards.
|2011||NAB Marconi Radio Awards||Oldies Station of the Year||Nominated|||
|2016||NAB Marconi Radio Awards||Classic Hits Station of the Year||Won|||
|2017||NAB Marconi Radio Awards||Major Market Station of the Year||Nominated|||
|2018||NAB Marconi Radio Awards||Classic Hits Station of the Year||Won|||
|2019||NAB Marconi Radio Awards||Legendary Station of the Year||Won|||
- Brian Beirne "Mr. Rock 'N Roll"
- Robert W. Morgan (deceased)
- The Real Don Steele (deceased)
- Rich Fields (former announcer on The Price is Right)
- Bob Shannon (deceased)
- Charlie Tuna (deceased)
- Roger Christian (deceased)
- Charlie Van Dyke
- Gary Bryan
- Jim Carson (1994-2016)
- Christina Kelley (2002-2015)
- JoJo Kincade
- Dave Hull "The Hullabalooer"
- Wolfman Jack (deceased)
- Sean "Hollywood" Hamilton
- Dan Ingram (June 1998; one week only)
- "Shotgun" Tom Kelly (1997-2015)
- Lara Scott
- Greg Simms
- Larry Morgan
- "KRTH-FM Radio Station Coverage Map". Radio-Locator.com. Theodric Technologies Ltd. Retrieved June 8, 2018.
- "HD Radio Guide for Los Angeles".
- "Directory of Commercial FM Broadcasting Stations of the U.S." (PDF). Broadcasting/Broadcast Advertising 1943 Yearbook Number. Broadcasting Publications Inc. 1943. p. 304. Retrieved May 14, 2019.
- "Directory of AM, FM, and TV Stations of the United States" (PDF). Broadcasting/Telecasting 1950 Yearbook Number. Broadcasting Publications Inc. 1950. p. 88. Retrieved May 14, 2019.
- "Directory of AM and FM Radio Stations in the U.S." (PDF). 1965 Broadcasting Yearbook. Broadcasting Publications Inc. 1965. p. B-17. Retrieved May 14, 2019.
- "Oldies radio: a natural for the 70's" (PDF). Broadcasting. Broadcasting Publications Inc. March 12, 1973. pp. 63–65. Retrieved May 14, 2019.
- "For the Record" (PDF). Broadcasting. Broadcasting Publications Inc. November 20, 1972. p. 90. Retrieved May 14, 2019.
- "Los Angeles: KHJ Down Again; AOR Dominates L.A. Rock Scene" (PDF). Radio & Records. December 23, 1977. pp. 1, 3. Retrieved May 23, 2019.
- "Summer Arbitron Roundup" (PDF). Radio & Records. November 2, 1984. p. 48. Retrieved May 23, 2019.
- "K-Earth Cracks A Four ... Finally" (PDF). Radio & Records. November 7, 1986. pp. 38, 40. Retrieved May 23, 2019.
- "For the Record" (PDF). Broadcasting. Broadcasting Publications Inc. February 3, 1986. p. 80. Retrieved May 14, 2019.
- "In Brief" (PDF). Broadcasting. Broadcasting Publications Inc. January 9, 1989. p. 96. Retrieved May 14, 2019.
- "For the Record" (PDF). Broadcasting. Broadcasting Publications Inc. May 14, 1990. p. 66. Retrieved May 14, 2019.
- Oliver, Myrna (August 7, 1997). ""Real" Don Steele, Style-Setting L.A. Deejay, Dies at 61". Los Angeles Times. Retrieved August 3, 2012.
- McDonnel, Patrick J. (May 24, 1998). "DJ Robert W. Morgan Dies". Los Angeles Times. Retrieved March 2, 2011.
- "Ain't No Stoppin' Us Now" (PDF). Radio and Records. September 19, 1997. p. 61. Retrieved May 14, 2019.
- "One For The Record Books: Radio's $5 Billion Week" (PDF). Radio and Records. June 28, 1996. p. 6. Retrieved May 14, 2019.
- Venta, Lance (June 20, 2014). "Chris Ebbott Named KRTH Program Director". RadioInsight. RadioBB Networks. Retrieved May 6, 2019.
- "Shotgun Tom Kelly Moving to Ambassador Role at KRTH Los Angeles". RadioInsight. RadioBB Networks. August 24, 2015. Retrieved May 14, 2019.
- "K-Earth 101 Has Entered the 90s". RadioInsight. RadioBB Networks.
- Venta, Lance (February 2, 2017). "CBS Radio to Merge with Entercom". RadioInsight. RadioBB Networks. Retrieved May 6, 2019.
- "Entercom Receives FCC Approval for Merger with CBS Radio" (Press release).
- Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". RadioInsight. RadioBB Networks. Retrieved May 6, 2019.
- "2011 NAB Marconi Radio Award Finalists Announced". All Access. All Access Music Group. July 13, 2011. Retrieved May 15, 2019.
- "Marconi Awards 2016: The Complete List of Winners". All Access. All Access Music Group. September 22, 2016. Retrieved May 15, 2019.
- "2017 Marconi Radio Award Nominees Announced". All Access. All Access Music Group. July 10, 2017. Retrieved May 15, 2019.
- "Here are the 2018 Marconi Award Winners". Radio Ink. Streamline Publishing, Inc. September 28, 2018. Retrieved May 15, 2019.
- "Here's The Complete List Of 2019 Marconi Radio Awards Winners -- Congrats To All!". All Access. All Access Music Group. September 27, 2019. Retrieved September 27, 2019.
- Lycan, Gary (June 2, 2002). "KRTH adds Bryan to A.M. lineup". The Orange County Register.
There will be a new 'oldie' at KRTH/101.1 FM starting Monday — Gary Bryan will take over the 6-10 morning show. Word is, he brings with him a 30-year track record of success in New York and the Northwest, most recently at KJR-FM and KUBE in Seattle.
- Official website
- Query the FCC's FM station database for KRTH
- Radio-Locator information on KRTH
- Query Nielsen Audio's FM station database for KRTH