KROG (96.9 FM) is a radio station broadcasting an active rock music format. Licensed to Grants Pass, Oregon, United States, the station serves the Medford-Ashland area. The station is currently owned by Opus Broadcasting Systems.
|City||Grants Pass, Oregon|
|Broadcast area||Medford, Oregon-Ashland, Oregon|
|Branding||Rock 96.9 The Rogue|
|Owner||Opus Broadcasting Systems|
First air date
|1981 (as KFMJ)|
Former call signs
Call sign meaning
|HAAT||679 meters (2,228 ft)|
|Translator(s)||94.3 K232DB (Myrtle Creek)|
103.7 K279AJ (Roseburg)
|Repeater(s)||96.9 KROG-FM1 (Medford)|
The station is located in the OPUS Building in Northwest Medford near the intersection of Sage Road & Highway 238.
96.9 KFMJ had an Adult Rock format before switching to Country “K97” KYJC-FM in 1992.
In 1996, 96.9 became KROG “97 FM The Rogue” with a Hot Adult Contemporary format, which became more Modern AC toward the end of the 90's.
In the early 2000s, KROG rebranded as “Star 97” with Hot Adult Contemporary. Not long after that, the station became “97 The Rogue” with an Alternative format, which lead to a more Rock-based sound as “New Rock 96-9 The Rogue” later in the decade.
With 106.3 KZZE flipping from active rock to adult album alternative KYVL in 2015, KROG transitioned to active rock “Rock 96-9 The Rogue” by 2016.
KROG broadcasts on the following translators and booster:
|City of license||ERP
|K232DB||94.3||Myrtle Creek, Oregon||10||D||FCC FM Query|
|KROG-FM1||96.9||Medford, Oregon||2,000||D||FCC FM Query|
|K279AJ||103.7||Roseburg, Oregon||75||D||FCC FM Query|