KBEC (1390 AM, 99.1 FM) is a Classic Texas Country terrestrial radio station, relayed by an FM translator, that serves Ellis, Johnson, Kaufman and southern Dallas and Tarrant counties in the north central Texas area, and is owned by Troubadour Communications, LLC. The station was purchased in July 2011 from Jeanne Mosley, Sandra Howell and general manager Ken Roberts. KBEC has the distinction of being the longest family-owned station in Texas.. It has been family-owned since 1955 when it was founded by Faye and Richard Tuck. The Tuck family came to Waxahachie in 1952 to pursue dream of purchasing a radio station.
|Branding||KBEC 99.1 FM - 1390 AM|
|Slogan||Classic Texas Music|
|Translator(s)||K256DE (99.1 MHz, Waxahachie)|
|First air date||1955|
|Format||Classic Texas Country|
|Power||1390: 480 watts (daytime)|
260 watts (Nighttime)
|ERP||99.1: 250 watts|
|HAAT||99.1: 45 meters|
|Transmitter coordinates||1390: Coordinates: |
|Callsign meaning||Keep Building Ellis County|
|Former callsigns||KELL (1949-1951)|
KWHA (1952–1953) (These stations never went on the air)
A license for the station was first issued in 1949 as a KELL (call sign would have stood for Ellis County), but in 1951, it went dark. A year later, call sign KWHA was established, but just like KELL, it too was defunct for two years before the station got its third revival as KBEC. (That is when the Tucks purchased the frequency). The jazz standard format was in place from 1955 to 1978, then they switched to a short-lived Spanish format; and again to big band music with standards added back in. In 1988, KBEC made its change to classic country and has since then maintained the format to this day. In 2011 the format began emphasizing more Texas artsits and adopted the programming theme of Made in Texas, Played in Texas and Born in Texas. Trivia and "fun facts' about artistis were added in 2017. The station emphasizes musician insight as a key component of its programming. Texas artist lead off each hour. Streaming and App listening options are also available.
In May 2011 the station was sold to Troubadour Communications. This was a private stock transfer of assets including a 3,650 Sq. building, 13.98 acres of land housing the station towers and transmitter as well as personal property and building contents. The format was also altered to focus on Classic Texas music. Key personnel in the area of programming and sales were retained.