KBAD (920 kHz) is a commercial AM radio station licensed to Las Vegas, Nevada and is owned by Lotus Communications. KBAD aired a all-sports radio format featuring programming from the NBC Sports Radio Network, but dropped the programming on August 5 to join a locally-founded sports betting talk radio network, the first of its kind in the country, to be known as "The BetR Network". The station's studios and offices are in the unincorporated community of Spring Valley in Clark County The transmitter is off Wild Jan Drive, northwest of downtown Las Vegas.
|City||Las Vegas, Nevada|
|Broadcast area||Las Vegas metropolitan area|
|Branding||920 The Game|
|First air date||1953 (as 1340 KORK)|
|Power||5,000 watts (daytime)|
500 watts (nighttime)
|Former callsigns||KORK (1953-1997)|
|Affiliations||NBC Sports Radio|
|Sister stations||KENO, KOMP, KRLV, KXPT, KWID, KWWN|
Early Years as KORKEdit
KORK was an NBC Red Network affiliate, broadcasting NBC's schedule of dramas, comedies, news, sports, game shows, soap operas and big band remotes. In 1955, it was bought by the Southwestern Broadcasting Company, which put Channel 3 KORK-TV (now KSNV) on the air in that same year. In 1961 KORK got an FM counterpart, 97.1 KORK-FM (now KXPT).
Move to AM 920Edit
In 1968, KORK, airing a full service Middle of The Road format, moved to 920 on the AM dial. Going to the 920 spot allowed KORK to increase its daytime power to 5,000 watts and slightly boost its nighttime power to 500 watts. During its heyday under the ownership of Donrey Media, KORK was among the most popular stations in Las Vegas for adults. Its lineup included well-known disc jockeys, such as Red McIlvaine, Walt Reno and Ron Murphy.
The simulcast morning drive time newscasts of KORK/KORK-FM in the 1970s kept both stations high in the ratings. During the latter part of the decade the newsroom was led by news director Bill Buckmaster (now a talk show host at KWFM in Tucson) and included reporters Jackie Glass (now a District Court Judge in Las Vegas) and Steven L. Herman, (currently a Voice of America correspondent in Asia). The trio was frequently heard on NBC radio network newscasts. By the early 1980s, KORK became an adult standards station, airing NBC Radio News at the beginning of each hour.
Switch to Sports KBADEdit
KORK changed its call sign to KBAD on April 4, 1997 and began airing an all-sports format. It was known briefly as "K-BAD AM 920."
KBAD is the flagship station of the sports programs at UNLV, including their football and basketball teams. It is also the flagship station of the Las Vegas Aviators radio network and carries select games from the Sports USA Radio Network. The station was previously an affiliate for the San Diego Chargers and was the flagship station of the former Arena Football League's Las Vegas Gladiators before they moved to Cleveland, Ohio. Boxing analyst Al Bernstein once had a weekday show on KBAD.
Currently, KBAD is carrying NBC Sports Radio. It previously carried programming from Fox Sports Radio and before that, ESPN Radio until March 3, 2008, when that programming was transferred to KWWN. Fox Sports Radio was previously heard on another Las Vegas station, KENO AM 1460, which also changed its format on March 3, 2008 to ESPN Deportes Radio. The station once aired The Jim Rome Show which has since moved to CBS Sports Radio.
The station is currently an affiliate for the Los Angeles Lakers radio network.
On August 5, 2019, KBAD became one of the first terrestrial radio stations in the country dedicated entirely to sports betting, as the station became an affiliate of The BetR Network.
- "KBAD Facility Record". United States Federal Communications Commission, audio division.
- Broadcasting Yearbook 1952 page 191
- Broadcasting Yearbook 1966 page B-91
- Broadcasting Yearbook 1971 page B-128
- Venta, Lance (July 24, 2019). "The BetR Network To Debut August 5 On KBAD Las Vegas & WBSS Atlantic City". RadioInsight. Retrieved July 26, 2019.
The BetR Network will launch on Lotus Broadcasting’s 920 KBAD Las Vegas and Longport Media’s 1490 WBSS Pleasantville/Atlantic City NJ.