Jugoslavija (magazine)

Jugoslavija was a Yugoslav multilingual illustrated arts magazine published between 1949 and 1959.[1] Its full title in English was Yugoslavia: An Illustrated Magazine. The magazine was based in Belgrade.[2] The magazine was a propaganda publication which included articles on arts and advertising illustrations.

EditorOto Bihalji-Merin
CategoriesIllustrated arts magazine
First issueFall 1949
Final issue1959
Based inBelgrade

History and content


The first issue of Jugoslavija was published in Fall 1949.[3] The founding editor of the illustrated magazine was Oto Bihalji-Merin.[1][3] He was a Serbian writer, art historian and curator.[4] The magazine was published biannually in Serbo-Croatian, English and German.[3][5] Later French and Russian language editions were added.[5] The magazine was distributed abroad, since its goal was to present sociopolitical situation, national treasures and touristic places of Yugoslavia to the Western readers.[3][6] It also contained articles reflecting Balkan culture.[7] It also covered articles on the history of Yugoslavia.[8]

Some volumes of Jugoslavija were dedicated to single republics within Yugoslavia, including Bosnia and Herzegovina, Macedonia and Slovenia which had either small population or were located at the far end of the country or had a multicultural structure.[4] However, the magazine never featured Croatia or Serbia of which population was dominant in the federation.[4]

Oto Bihalji-Merin edited the magazine until 1959 when it ceased publication.[1][5]


  1. ^ a b c Srđan Radović (2017). "Channeling the Country's Image: Illustrated Magazine Yugoslavia (1949–1959)". AM Journal of Art and Media Studies (13): 17. doi:10.25038/am.v0i13.180.
  2. ^ "Yugoslavia: an illustrated magazine". The National Library of Israel. Retrieved 17 March 2020.
  3. ^ a b c d Branislav Jakovljevic (2016). Alienation Effects: Performance and Self-Management in Yugoslavia, 1945-91. Ann Arbor, MI: University of Michigan Press. p. 51. ISBN 978-0-472-05314-8.
  4. ^ a b c Manuela Schwärzler; Tanja Zimmermann (2020). "Construction of Brotherhood and Unity in Czechoslovakia and Yugoslavia after 1945: The Illustrated Magazines Československo and Jugoslavija". In Tanja Zimmermann; Aleksandar Jakir (eds.). Remembering War and Peace in Southeast Europe in the 20th Century. Split: Sveučilište u Splitu. pp. 102–115. ISBN 9789533520421.
  5. ^ a b c Tanja Zimmermann (2016). "The Visualization of the Third Way in Tito's Yugoslavia". In Jerome Bazin; Pascal Dubourg Glatigny; Piotr Piotrowski (eds.). Art beyond Borders: Artistic Exchange in Communist Europe (1945–1989. Budapest; New York: Central European University Press. p. 480. ISBN 978-963-386-083-0.
  6. ^ Igor Tchoukarine (February 2015). "Yugoslavia's Open-Door Policy and Global Tourism in the 1950s and 1960s". East European Politics and Societies and Cultures. 29 (1): 175. doi:10.1177/0888325414551167. S2CID 145232707.
  7. ^ ""Yugoslavia: An Illustrated Magazine"". Nationality Rooms. Retrieved 17 March 2020.
  8. ^ Michael Barratt Brown (January–February 1960). "Jugoslavia Revisited (Part I)" (PDF). New Left Review. No. 1. Retrieved 5 April 2024.