Journal of Public Policy and Marketing

*Journal of Public Policy & Marketing*
Discipline	Marketing
Language	English
Edited by	Kelly D. Martin and Maura L. Scott
Publication details
Former name(s)	Journal of Marketing & Public Policy; Public Policy Issues in Marketing
History	1979–present
Publisher	American Marketing Association (United States)
Frequency	Quarterly
Impact factor	6.343 (2021)
Standard abbreviations;
ISO 4	J. Public Policy Mark.
Indexing;
	Journal of Public Policy & Marketing
ISSN	0743-9156 (print); 1547-7207 (web);
LCCN	84643643
JSTOR	jpublpolimark
OCLC no.	10339729
	Journal of Marketing & Public Policy
ISSN	0748-6766;
JSTOR	jmarkpublpoli
LCCN	84649780
OCLC no.	8713710
	Public Policy Issues in Marketing
ISSN	2328-8469;
LCCN	80649443
OCLC no.	6801744
Links
	Journal homepage; Online access; Online archive;

Journal of Public Policy & Marketing is a quarterly peer-reviewed academic journal published by the American Marketing Association. It covers all aspects of the intersection of marketing and public policy.^[1] It was originally established in 1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing & Public Policy 1982 for one year, before settling on the current name in 1983.^[2]

Abstracting and indexing edit

The journal is indexed and abstracted in the following bibliographic databases:^[3]

According to the Journal Citation Reports, the journal has a 2018 impact factor of 2.457.^[4]

Awards edit

Since 1993, the journal annual awards the Thomas C. Kinnear award to recognize the article that makes "the most significant contribution to the understanding of marketing and public policy issues". The article must have been published in the journal within the most recent three-year period.^[5]

Notable papers edit

Abernethy, Avery M.; Franke, George R. (1998). "FTC Regulatory Activity and the Information Content of Advertising". Journal of Public Policy & Marketing. 17 (2): 239–56. doi:10.1177/074391569801700208. S2CID 159362613.
Pappalardo, Janis K.; Ringold, Debra J. (2000). "Regulating Commercial Speech in a Dynamic Environment: Forty Years of Margarine and Oil Advertising before the NLEA". Journal of Public Policy & Marketing. 19 (1): 74–92. doi:10.1509/jppm.19.1.74.16939. S2CID 154087045.
Wilkie, William L.; Moore, Elizabeth S. (2003). "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development". Journal of Public Policy & Marketing. 22 (2): 116–46. doi:10.1509/jppm.22.2.116.17639. S2CID 144828721.
Walker, Kristen L. (2016). "Surrendering Information through the Looking Glass: Transparency, Trust, and Protection". Journal of Public Policy & Marketing. 35 (1): 144–58. doi:10.1509/jppm.15.020. hdl:10211.3/198464. S2CID 154355464.