Jorge Moreno

Jorge Moreno is a Cuban-American musician and entrepreneur whose career has ranged from winner of the 2002 Latin Grammy Award for Best New Artist,[1] 2003 Grammy Nominee for Best Latin Pop Album to television executive producer, restauranteur and boutique hotelier.

Jorge Moreno
Born (1975-04-23) April 23, 1975 (age 46)
Miami, Florida, U.S.

Early lifeEdit

Jorge Moreno was born on April 23, 1975 in Miami, Florida. His parents emigrated from Cuba to Miami Beach in 1958, during the dictatorship of Fulgencio Batista; his father, Antonio "Tony" Moreno, was an influential executive producer, pioneer of Salsa music, and founder of MP Records.[2] As a teenager, Moreno was instead more interested in punk and alternative American rock music, but in his late teens discovered classic Cuban artists such as Beny Moré. In 1996 he began recording demos, and in interviews reports that he sent them to record executives in pizza boxes to get their attention.[3]


Moreno gained visibility as a songwriter for EMI Music Publishing, and in 2002 Madonna signed him as her first latin artist to Maverick Musica,[4] the Latin imprint of Maverick Records. Moreno won critical acclaim for his debut album Moreno, of which the Los Angeles Times said, "Not since Santana has a U.S.-based Latin performer captured bicultural sensibilities in such a seamless, accessible and original way."[5] In 2002 he was awarded a Latin Grammy Award for Best New Artist, and the following year he received a Grammy nomination for Best Latin Pop Album.[6]

Moreno also received praise and a nomination for Univision's 2003 Lo Nuestro Award for Video of the Year for the self-directed and self-produced "Mi Sufrimiento" video, which features captions jokingly referring to his label's refusal to provide him with funding.[7] One of the first artists to perform in Spanish on Good Morning America, Moreno also performed his alternative version of "Babalu" for both the CBS "I Love Lucy's 50th Anniversary Special" and the 2008 Victoria's Secret Fashion Show.[8]

In 2004, Moreno joined Carlos Santana to record "Satellite" for the Dirty Dancing: Havana Nights soundtrack,[9] and the following year Moreno self-released his second album, El Segundo. In 2011, Moreno won the International Songwriters Contest's Best Video Category for his song "Thank you," with the track itself a semi-finalist for Best Song in the "adult album alternative" category.[10]

Moreno's more recent projects have led to positions such as head of production company Beach Pictures; creator and executive producer of reality series The Catalina;[11] co-founder of social media video app Videoo;[12] co-founder of Grand Havana Coffee Company;[13], a publicly traded company (GHAV) and owner of Miami restaurants and bars, Mr. Wright's Gold Digger Saloon, Boho House and Moreno's Cuba, the latter called a "hidden gem" of South Beach by Miami New Times Magazine[14] and the Miami Herald.[15]

Moreno has also entered the boutique hotel space with "The Golddigger Inn" which is an old west / Tulum themed concept which can house up to 40 travelers in mixed hostel and private suites. Moreno says that more hospitality concepts are slated to open soon.


  1. ^ Strauss, Neil (September 19, 2002). "Latin Grammys Return, With the Focus on the Music". The New York Times.
  2. ^ Cobo, Leila. "Veteran Latin Record Exec Tony Moreno Dies". Billboard.
  3. ^ Gonzalez, Daniel (16 May 2003). "'THE REPUBLIC' TALKS WITH JORGE MORENO". Arizona Republic. Retrieved 20 October 2020.
  4. ^ Obejas, Achy (September 19, 2002). "Jorge Moreno (Maverick Musica)". Chicago Tribune.
  5. ^ Gurza, Agustin (December 9, 2001). "No Doubt's in the Mood to Dance; Mobb Deep Feels Like Fighting". Los Angeles Times.
  6. ^ "JORGE MORENO". GRAMMYs. Recording Academy. Retrieved 19 October 2020.
  7. ^ Gurza, Agustin (December 9, 2001). "Pop Beat: Worth Beating the Drum For". Los Angeles Times.
  8. ^ Gonzales, Erica (November 5, 2018). "18 Victoria's Secret Fashion Show Performances You Probably Forgot About". Harper's BAZAAR.
  9. ^ "Dirty Dancing: Havana Nights [Original Motion Picture Soundtrack]". Retrieved 20 October 2020.
  10. ^ Castillo, Arielle. "Jorge Moreno Talks Winning the International Songwriting Competition". Miami New Times. Retrieved 19 October 2020.
  11. ^ "About The Catalina". CW Detroit. CBS Local. 25 May 2012. Retrieved 20 October 2020.
  12. ^ Dahlberg, Nancy (5 February 2015). "Let's get together: Miami startup Videoo launches crowd-sourced #Share1Love campaign with Bob Marley family". Miami Herald. Retrieved 20 October 2020.
  13. ^ Cosano, Maritza. "Moreno's Cuba Blends With Grand Havana Coffee Resulting in Tasty, Tropical Fuel". WPB Magazine. Retrieved 19 October 2020.
  14. ^ Ost, Carina (26 February 2015). "Ten Best Hidden Gems in South Beach". Miami New Times. Retrieved 19 October 2020.
  15. ^ Miami Staff (10 December 2015). "Moreno's Café captures the spirit of Cuba in Miami Beach". Miami Herald. Retrieved 20 October 2020.

External linksEdit