Johnny Morris (businessman)

  (Redirected from John L. Morris)

John Luke Morris (born 1948) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada.[2]

John Morris
John Morris Bass Pro.jpg
Morris in 2013
Born1948 (age 71–72)
EducationDrury University
OccupationFounder, majority owner, and CEO, Bass Pro Shops
Net worthUS$4.0 billion (January 2020)[1]

Early lifeEdit

John Morris was born in Springfield, Missouri in 1948.[3] Morris was educated at Drury University.[1]


Morris founded Bass Pro Shops in 1972 when he began selling fishing equipment in the back of one of his father's Brown Derby liquor stores in Springfield.[4][5] According to Forbes, Morris has a net worth of $6.8 billion.[1] Morris is also the founder of the White River Marine Group.[1]

Morris opened the Wonders of Wildlife Museum & Aquarium in Springfield, in 2017.[1] The museum helps bring visitors to Bass Pro's store there, with which it shares a location.[6][7] In September 2017, Bass Pro acquired Cabela’s, another retailer of outdoor merchandise, for $4 billion.[8]

Morris and his family were presented with the Audubon Medal in February 2019, in recognition of their conservation efforts.[9]

Personal lifeEdit

He is married, with four children, and lives in Springfield, Missouri.[1]


  1. ^ a b c d e f "Forbes profile: John Morris". Forbes. Retrieved 9 January 2020.
  2. ^ "All Bass Pro Shops Locations - Sporting Goods & Outdoor Stores". Retrieved 14 December 2018.
  3. ^ "IGFA - Johnny Morris". Archived from the original on 15 December 2018. Retrieved 14 December 2018.
  4. ^ Moise, Imani (2016-10-03). "Meet the Billionaire Behind the New Bass Pro/Cabela's Empire". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-12-01.
  5. ^ "Bass Pro Billionaire Building Megastores With Boats, Guns". Retrieved 2016-12-01.
  6. ^ The Commercial Appeal, Bass Pro’s heir apparent saw potential in Pyramid, Memphis, July 09, 2016
  7. ^ USA TODAY, The best new attraction of 2017 is a celebration of conservationism, JANUARY 26, 2018
  8. ^ Hallie Detrick (September 26, 2017). "Bass Pro Just Completed a $4 Billion Deal to Buy Cabela's".
  9. ^ National Audubon Society (2018-10-12). "The National Audubon Society to Honor Johnny Morris".