Open main menu

Jacksonville Magazine is a monthly magazine published in Jacksonville, Florida. Founded in 1983, it is a regional lifestyle and general interest magazine covering Northeast Florida. In addition to the flagship magazine, Jacksonville Magazine also publishes several supplemental publications.

Jacksonville Magazine
Jacksonville Magazine logo.jpg
Publisher/Editor-in-ChiefJoe White
Year founded1983
CompanyWhite Publishing Company
Based inJacksonville, Florida


The magazine was founded in 1983 as Jacksonville Today with the goal of creating a new lifestyle magazine for the Jacksonville area. White Publishing, founded by James L. White III, became the publisher in 1984.[1][2] The magazine established itself with aggressive growth and a wide-ranging distribution network across Northeast Florida as far as Ocala. It out-competed an earlier publication named Jacksonville Magazine, and later adopted the name.[1] Joseph White became publisher in 1999.[3]

Like other similar regional publication, Jacksonville Magazine grew by partnering with local hotels, real estate firms, and the Chamber of Commerce to provide a distribution stream. It was also sold at White's Books, an independent bookstore chain also owned by White Publishing. These avenues enabled steady growth, although the magazine also maintained a sizable subscriber base.[1] As of 2016, it has a monthly circulation of 22,000, including 11,000 subscriptions.[4]

Format and publicationsEdit

Jacksonville Magazine, the flagship publication, is a monthly lifestyle magazine dedicated to Jacksonville and Northeast Florida. Issues contain feature stories, interviews, restaurant and entertainment reviews, and lifestyle stories about the region.[4] In the 1990s Jacksonville Magazine began releasing periodic supplemental publications with various focuses in addition to the flagship Jacksonville Magazine.[2] As of 2016, its supplements are Your Health, 904, Taste, Bride, Home, and the Ultimate Guide. The company also published a coffee table book, Beautiful Homes of Jacksonville, and a Jacksonville visitors' guide.[1][4]


  1. ^ a b c d McManus, Sean (February 13, 2016). "Jacksonville Magazine looking to expand". Financial News & Daily Record. Retrieved February 3, 2016.
  2. ^ a b Davis, Beth (April 29, 2002). "White's design publication succeeds with advertisers". Jacksonville Business Journal. Retrieved February 3, 2016.
  3. ^ Schoolcraft, Lisa L. (April 5, 1999). "Jacksonville magazine losing Noles as editor and publisher". Jacksonville Business Journal. Retrieved February 3, 2016.
  4. ^ a b c "About". Jacksonville Magazine. 2016. Retrieved February 3, 2015.