Greatest Hits Radio Ipswich & Suffolk
Greatest Hits Radio Ipswich & Suffolk is an Independent Local radio station owned and operated by Bauer as part of the Greatest Hits Radio network . It broadcasts to Suffolk and forms part of Greatest Hits Radio East.
|Broadcast area||Ipswich & Suffolk|
|Branding||Greatest Hits Radio|
|Slogan||The Good Times Sound Like This|
Across Ipswich & Suffolk
|Network||Greatest Hits Radio East|
(Greatest Hits Radio)
|Hits Radio Suffolk|
First air date
|1 August 2018(as Ipswich 102)|
|Website||GHR Ipswich & Suffolk|
The licence for the area had previously been held by Town 102 but Ofcom awarded the licence to Ipswich 102. This had been the first time in its history that Ofcom had not awarded a re-advertised licence to the incumbent broadcaster. Ofcom said that it regarded the station's multiplex holdings as reason why the new operator would be able to support the station: "Ipswich FM’s commitment to broadcasting on the Suffolk DAB multiplex means it would have access to a greater number of potential listeners than the incumbent licensee, which does not, and did not indicate any plans to, broadcast on DAB." The launch of the station was led by Paul Morris, formerly a presenter on SGR-FM and until 2017 the programme director for Town 102, the station Ipswich 102 replaced.
On 15 October 2020, joint shareholders Nation Broadcasting and Bauer Media announced that the station had agreed a brand licence to rebrand Ipswich 102 to Greatest Hits Radio to join the East of England network from November 2020. The station will take the local drivetime programme that is currently broadcast on the existing neighbouring network stations, with all other programming being networked from Liverpool & Manchester.
Town 102 became Hits Radio Suffolk on 3 November 2020.