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Interbrand, a division of Omnicom, is a New York-based marketing consultancy, specializing in brands and branding management. Interbrand has 24 offices in 17 countries.[1]

Interbrand
Subsidiary
IndustryBrand Consultancy
Founded1974
FounderJohn Murphy Edit this on Wikidata
Headquarters
195 Broadway
New York City
Number of locations
24 Offices
17 Countries
Key people
Charles Trevail, Global CEO,

Andy Payne, Global Chief Creative Officer,

Gonzalo Brujó, Global Chief Growth Officer + CEO EMEA & LatAm,
ServicesStrategy, Valuation, Design, Analytics, Naming, Digital
ParentOmnicom Group
Websitewww.interbrand.com

HistoryEdit

Interbrand was founded by John Murphy, who previously worked in the corporate planning and marketing department at Dunlop Corporation.

In 1974, Murphy left Dunlop and along with his wife opened Novamark, a product-naming consultancy. In 1979, Novamark opened an office in New York, under the new name Interbrand, reflecting an expansion of the company's offerings.[2]

Throughout the 1970s and 1980s international offices were opened, including Tokyo and Frankfurt, Milan, Los Angeles, and Melbourne. The company has offered branding services such as brand valuation, new product development, naming, legal searches, and graphic design. From 1987 to 1995, Michael Birkin was group chief executive.[3][4][5][6]

In 1993, Interbrand was acquired by the Omnicom Group. During the 1990s and 2000s the company expanded by acquiring other branding consultancies in the UK, Spain, Asia-Pacific, South America, Germany, and in South Africa.[7]

Interbrand was awarded a Gold Cannes Lions in 2014 for its work on Mandela Paper Prison.[8]

Best Global BrandsEdit

Interbrand publishes the Best Global Brands [9] report on an annual basis. The report purported to identify the world's 100 most valuable brands.[10] Interbrand was the first company to receive ISO 10668 certification.

The annual "Best Global Brands" report was published in BusinessWeek until 2009; Interbrand assumed sole authorship in 2010.[11] To qualify, brands must have a presence on at least three major continents and must have broad geographic coverage in growing and emerging markets. Thirty percent of revenues must come from outside the home country, and no more than fifty percent of revenues should come from any one continent.

See alsoEdit

ReferencesEdit

  1. ^ Interbrand. "About - Interbrand". Interbrand. Retrieved 2016-02-02.
  2. ^ History of Interbrand Corporation – FundingUniverse. Fundinguniverse.com. Retrieved on 2013-07-21.
  3. ^ Geoffrey Foster (1 October 1989). "There's No Accounting for Brands". Management Today.
  4. ^ Jane Lewis (7 July 1989). "Cash Injections Sets Interbrand For Flotation". Design Week.
  5. ^ Stuart Elliott (23 December 1993). "The Media Business: Advertising -- Addenda; Omnicom Acquires British Brand Expert". The New York Times. Retrieved 17 March 2015.
  6. ^ SCHMOUKER, OLIVIER. "«Sid Lee nous permettra de devenir des champions de la créativité et du management» - Michael Birkin, pdg de kyu". Les Affaires. Les Affaires. Retrieved 26 October 2015.
  7. ^ Interbrand. Equitor.com. Retrieved on 2013-07-21.
  8. ^ Nudd, Tim (2014-06-18). "Design Grand Prix Goes to Norwegian Shop for a Logo That's Visual and Musical". Adweek. Retrieved 2015-10-26.
  9. ^ "2016 - Best Global Brands - Interbrand". Interbrand. Retrieved 2016-10-26.
  10. ^ "2015 - Best Global Brands - Best Brands - Interbrand". Best Global Brands. Retrieved 2015-10-26.
  11. ^ "100 Best Global Brands". Business Week. September 17, 2009. Retrieved May 28, 2012.