Inamorata (brand)

Inamorata (formally Inamorata Swim)[1] is a brand designed by Emily Ratajkowski that launched as a swimwear line.

Inamorata Swim
IndustryApparel
Founded2017 (2017)
HeadquartersIrvine, California,
United States
Key people
Emily Ratajkowski
ProductsSwimwear
Websitewww.inamorataswim.com

On November 9, 2017, Harper's Bazaar UK published a story about Ratajkowski's impending release of her own swimwear brand after Emrata Holdings LLC acquired the trademark to Inamorata in August 2017.[2] The website for the bathing suit line, inamorataswim.com, went live on November 16, 2017 with three bikini separates and three one-pieces.[3][4] The initial bathing suit line debuted at prices ranging from $75 to $160.[1]

The word "inamorata" is borrowed from Italian word “innamorata” and means "in love".[2][5]

Legal issuesEdit

On November 17,2017, designer Lisa Marie Fernandez sent Ratajkowski a cease-and-desist letter claiming a similarity between two of Ratajkowski's designs and her own. Although the law does not facilitate copyright protection for physically functional items in the United States, Fernandez has based her legal claim on two of her 2015 European Union Community Design Registration certificates since Inamorata ships its designs worldwide.[6][7]

AwardsEdit

In 2019, Inamorata and Ratajkowski earned recognition from Daily Front Row as Fashion Entrepreneur of the Year.[8] Ratajkowski was named to the Forbes 30 under 30 list for Art & Style.[9]

NotesEdit

  1. ^ a b Fisher, Lauren Alexis (November 16, 2017). "Emily Ratajkowski Launches Her Own Swimsuit Collection". Harper's Bazaar. Retrieved November 17, 2017.
  2. ^ a b "Is Emily Ratajkowski launching her own swimwear brand?". Harper's Bazaar UK. November 9, 2017. Retrieved November 10, 2017.
  3. ^ Satenstein, Liana (November 16, 2017). "Emily Ratajkowski Designs Her Own Line of Very Instagrammable Bathing Suits". Vogue. Retrieved November 16, 2017.
  4. ^ Ratajkowski, Emily (November 16, 2017). "@EmRata status update". Twitter. Retrieved November 16, 2017.
  5. ^ "Definition of inamorata". Merriam-Webster.com. Retrieved November 17, 2017.
  6. ^ Fernandez, Chantal (November 27, 2017). "Lisa Marie Fernandez Claims Emily Ratajkowski Copied Two of Her Swimsuits". BusinessofFashion.com. Retrieved December 15, 2017.
  7. ^ Jaeger, Max (November 27, 2017). "Emily Ratajkowski accused of ripping off swimwear line". New York Post. Retrieved December 15, 2017.
  8. ^ Manning, Charles (September 6, 2019). "All The Highlights From Inside The 2019 Fashion Media Awards". FashionWeekDaily.com. Retrieved December 22, 2019.
  9. ^ "Emily Ratajkowski: Fashion Designer, Inamorata". Forbes.com. Retrieved December 22, 2019.