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"In My Feelings" is a song by Canadian musician Drake from his fifth studio album Scorpion (2018). It was released to rhythmic and contemporary hit radio on July 10, 2018, as the album's fifth single.[1][2] The song features additional vocals by the City Girls, though they are not credited on the official version.[3] The song topped the Billboard Hot 100 chart for ten weeks and broke several records.[4]

"In My Feelings"
Single by Drake
from the album Scorpion
ReleasedJuly 10, 2018 (2018-07-10)
GenreBounce
Length3:37
Label
Songwriter(s)
Producer(s)
  • TrapMoneyBenny
  • Blaqnmild
  • 40 (add.)
Drake singles chronology
"Don't Matter to Me"
(2018)
"In My Feelings"
(2018)
"Nonstop"
(2018)
Music video
"In My Feelings" on YouTube

Contents

Composition and samplesEdit

"In My Feelings" is a bounce track.[5] Upon its release, several outlets reported that the song and "Kiki" was about Keshia Chanté,[6] Drake's first girlfriend and childhood friend from Toronto.[7][8][9][10] It was also reported that "KB" was K'yanna Barber, a resident of Oakland, California.[11][12] Drake also makes references to Jennifer Lopez ("Jenny"), whom he briefly dated in 2016, and Quality Control duo City Girls, made up of members Yung Miami ("Resha") and JT.[13] The City Girls also provide uncredited vocals.[3]

The track samples "Smoking Gun (Acapella Version)" by Magnolia Shorty for the breakdown.[5] "Lollipop" by Lil Wayne is also sampled and the track ends with audio from the episode "Champagne Papi" from the television series Atlanta.[14] The song was later slightly altered and re-uploaded to streaming sites with additional sampled vocals from Lil Wayne.[3]

Release and receptionEdit

The song inspired an Internet meme dance challenge known as the "Kiki Challenge", "In My Feelings Challenge" or "DoTheShiggy", the latter being a reference to the comedian Shiggy, who posted a video on his Instagram account of him dancing to the song; this video was credited for inspiring the challenge.[15] The dance challenge is to walk outside of moving vehicles (ghost riding) and dance in oncoming traffic.[16][17][18] Originating in the US, the challenge later spread to other parts of the world where in some countries it caused controversy and public concern.[19] The challenge is subject to fines on public roads in the Philippines.[20]

The Fader deemed the bounce track as the highlight of the double album, with writer Ben Dandrige-Lemco saying, "it takes a whole 20 songs to get to the best part of the album, 'In My Feelings'".[5] The Hollywood Reporter's Jonny Coleman felt that the song, along with "Nice for What", "might be two of the most enduring tracks [in the album]".[21] Andy Hutchins of Time called the song "a disastrous misunderstanding of New Orleans bounce."[22]

Billboard named "In My Feelings" the 42nd-best song of 2018.[23]

Commercial performanceEdit

In the Billboard magazine issue dated July 14, 2018, "In My Feelings" debuted at number six on the Billboard Hot 100, one of seven top 10 entries by Drake that week. The following week, partly due to the rising popularity of the dance challenge associated with the song,[24] it ascended to the top spot of the chart, becoming Drake's sixth number-one single on the chart.[25] On the issue dated July 28, 2018, "In My Feelings" broke the streaming record for the most streams in a single week with 116.2 million streams (later being broken by Old Town Road by Lil Nas X & Billy Ray Cyrus on the week of April 13, 2019, which has the current record of 143 million streams[26]) and retained the top spot on the chart.[27] It remained on top for ten consecutive weeks until it was unseated by "Girls Like You" by Maroon 5 featuring Cardi B. It ultimately remained in the top ten for 14 weeks. It also reached number one on the Canadian Hot 100 and the UK Singles Chart.

In the UK, it did not enter the charts on the first week due to chart rules, but the next week, due to the popularity of the dance challenge, it entered at number four. A week later, it rose to number one. "In My Feelings" spent four weeks at the top of the chart, before being replaced by "Shotgun".

The success of "In My Feelings" made Drake the record holder for most number one hits among rappers in the history of the Hot 100 chart.[28]

Music videoEdit

The song's music video was shot on July 23, 2018 in New Orleans and was directed by Karena Evans, whom Drake previously worked with on the videos for "God's Plan", "Nice for What", and "I'm Upset" earlier in the year.[29]

The song's music video was released on August 2, 2018, on Drake's YouTube channel.[30] "KeKe" is played by La La Anthony while her mother is played by Phylicia Rashad. The video takes place in New Orleans and shows people dancing to the song, including Yung Miami of the City Girls and bounce music legend Big Freedia. Comedian Shiggy, who has been credited with inventing the viral "In My Feelings Challenge", makes a cameo as a production assistant as well as a dancer in the video. At the end of the music video, a small montage of celebrities and internet influencers participating in the "In My Feelings Challenge" is displayed. A few of these people include Will Smith, DJ Khaled, Ciara, Steve Aoki, Odell Beckham Jr., Dua Lipa, Millie Bobby Brown, Liza Koshy, Noah Schnapp, Ryan Seacrest, Shay Mitchell, Bobby Berk, Tan France, Karamo Brown, Antoni Porowski, Jonathan Van Ness, and J-Hope (BTS).

As of November 2018, the music video on YouTube has amassed more than 180 million views.[31]

Awards and nominationsEdit

Year Organization Award Result
2018 MTV Video Music Awards Song of Summer Nominated
BreakTudo Awards Hit of the Year Nominated
People's Choice Awards The Song of 2018 Eliminated
The Music Video of 2018 Eliminated
Soul Train Music Awards Rhythm & Bars Award Won
2019 Global Awards Best Song Nominated
iHeartRadio Music Awards Hip-Hop Song of the Year Nominated

Usage in mediaEdit

"In My Feelings" is featured in the 2018 YouTube Rewind video.[32]

PersonnelEdit

Credits adapted from the album's liner notes and Tidal.[33][34]

  • Noah "40" Shebib – production, recording
  • Noel "Gadget" Campbell – mixing
  • Harley Arsenault – mixing assistance, recording assistance
  • Greg Moffet – mixing assistance, recording assistance
  • Ronald Moonoo – mixing assistance
  • Blaqnmild – production
  • TrapMoneyBenny – production

ChartsEdit

CertificationsEdit

Region Certification Certified units/Sales
Australia (ARIA)[103] 3× Platinum 210,000^
Belgium (BEA)[104] Gold 20,000*
Brazil (Pro-Música Brasil)[105] Platinum 40,000*
Canada (Music Canada)[106] 5× Platinum 400,000^
Denmark (IFPI Denmark)[107] Platinum 90,000^
France (SNEP)[108] Gold 100,000*
Italy (FIMI)[109] Platinum 50,000 
New Zealand (RMNZ)[110] Platinum 30,000*
Spain (PROMUSICAE)[111] Gold 20,000^
Sweden (GLF)[112] Platinum 40,000^
United Kingdom (BPI)[113] Platinum 600,000 

*sales figures based on certification alone
^shipments figures based on certification alone
 sales+streaming figures based on certification alone

Release historyEdit

Country Date Format Label(s) Ref.
United States July 10, 2018 Rhythmic contemporary
[1]
Contemporary hit radio [2]
United Kingdom July 27, 2018 [114]
Italy August 24, 2018 Universal [115]

See alsoEdit

ReferencesEdit

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