Imagineer Systems

Imagineer Systems Limited is a software company that specializes in the development and maintenance of several visual effects software applications. They are the "maker of the Academy Award-winning planar-tracking software Mocha."[1] The company was founded in June 2000 by Allan Jaenicke and Philip McLauchlan.[2] The applications produced by Imagineer have been widely adopted within the entertainment industry, and can be seen in films such as X-Men: First Class, Alice in Wonderland and Black Swan.[3]


Imagineer Systems was established in June 2000 by Allan Jaenicke and Philip McLauchlan.[4] The pair had been carrying out a joint research project at the University of Surrey in Guildford, United Kingdom, with the aim of applying the latest computer vision research to methods of editing moving images. Upon finding the uses of this algorithm in removing wires and harnessing from stunt scenes, the duo decided to found the company. Mokey, their first commercial software, was released shortly afterwards. Over the subsequent years, they would later release the programs Monet and Mocha, the latter of which would come to be adapted and come included with future versions of the editing software Adobe After Effects.[5] In 2012, Imagineer received an Academy Award for Technical Achievement for its Imagineer System Planner, along with its tracking tools and rotoscoping software.[6]

In 2014, Imagineer Systems came under the ownership of motion graphics and VFX development company Boris FX.[7]


  1. ^ "Boris FX Acquires Imagineer Systems". Studio Daily. 2014-12-16. Retrieved 2020-06-23.
  2. ^ London, Main campus address: Imperial College; Campus, South Kensington; SW7 2AZ, London; maps, tel: +4420 7589 5111 Campus; in, information | About this site | This site uses cookies | Report incorrect content | Log. "From Exhibition Road to Hollywood Boulevard | Imperial News | Imperial College London". Imperial News. Retrieved 2019-08-21.
  3. ^ Acuna, Kirsten. "This Is What Movies Would Look Like Without Visual Effects". Business Insider. Retrieved 2019-08-21.
  4. ^ Hughes, Mark. "The Oscars Speak Early - Academy Honors Visual Effects Achievements By Imagineer Systems". Forbes. Retrieved 2019-08-21.
  5. ^ Dove, Jackie; PT, Macworld | (2010-04-11). "After Effects CS5 features new Roto Brush". Macworld. Retrieved 2019-08-21.
  6. ^ "Adobe Santa Monica, Adobe Max and Related Updates - The American Society of Cinematographers". Retrieved 2019-08-21.
  7. ^ "Boris FX | Boris FX to Acquire Imagineer Systems to Form Visual Effects Developer Powerhouse".

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