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Idealab (formerly known as idealab!) is a startup studio based in Pasadena, California, U.S.A.

Idealab new logo.jpg
FounderBill T. Gross
PurposeStartup studio
HeadquartersPasadena, California
Bill Gross, Reneé LaBran, Allen Morgan, Dr. Howard Morgan
Key people
Marcia Goodstein, Chief Operating Officer and President; Jason Atzert, Creative Director; Craig Chrisney, Chief Financial Officer; Wes Ferrari, Vice President, Information Technologies; Debbie Chen, General Counsel;


Idealab was founded by Bill T. Gross (not to be confused with the founder of PIMCO, Bill H. Gross) in March 1996. Prior to Idealab, Gross founded GNP Loudspeakers (now GNP Audio Video), an audio equipment manufacturer; GNP Development Inc., acquired by Lotus Software; and Knowledge Adventure, an educational software company, later acquired by Cendant. Gross graduated with a Bachelor of Science in Mechanical Engineering from the California Institute of Technology and Idealab has historically hired many alumni; Gross now sits on the Institute's board of trustees.

The company leased the right to use the .tv domain, giving the island nation of Tuvalu enough money to join the United Nations in 2000.[1]

In December 2009, the company re-branded and introduced a new logo.[2]

Startup venturesEdit

Idealab has created, invested in, and spun off a diverse array of companies:


External linksEdit