Ibis (hotel)

Ibis (or Ibis Red[2]; stylised as ibis) is a brand of economy hotels focused on evolutive design with simple and flexible furniture[3] and owned by Accor. Created in 1974, Ibis became Accor's economy megabrand in 2011 with the launch of Ibis Styles and Ibis Budget. Ibis manages 1174 hotels in 70 countries (2018).[1]

Ibis
IndustryHotels
Founded1974
Headquarters
Évry
,
France
Number of locations
1,174 (2018)[1]
Area served
Worldwide
ParentAccor
WebsiteAccorhotels.com/ibis

HistoryEdit

1974-2011: GrowthEdit

The first Ibis hotel opened in Bordeaux in 1974. It was created by the Accor group (then Novotel-SIEH) to engineer more affordable Novotels. By 1988, Ibis operated 182 hotels in France.[4]

In the USA, the first Ibis hotel opened in 1983.[5] The chain spread through the states of Texas, Florida and Georgia.[6] However, by the end of the 1980s, Ibis exited the US market.[7] In the UK, by 1995, Ibis operated 8 hotels.[8]

In 1997, Ibis launched its 15-minute guarantee program which consisted in offering the stay if an Ibis hotelier could not fix a customer's issue with a room within 15 minutes.[9]

By 2004, Ibis operated 700 hotels in 36 countries.[10] From 2003 to 2005, Ibis opened in South Korea,[11] China[12] and Thailand.[13] In October 2009, Ibis reached the 100,000 rooms milestone[14] and opened its first hotel in Moscow,[15] followed by a 50th hotel in Brazil[16] and a first hotel in Japan.[17] In 2012, Ibis' largest hotel in the Asia-Pacific region opened.[18]

Since 2011: Ibis megabrandEdit

In September 2011, Accor rebranded All Seasons into Ibis Styles, and Etap Hôtel into Ibis Budget, turning Ibis into the group's economy megabrand.[19] The "Sweet Bed" was rolled out throughout the Ibis brands, the first bed entirely designed by a hotel group.[20] The mattresses, pillows and digital access were upgraded.[21] The lobby was turned into a living space.[22] Following this restructuration, the Ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels.[23] In January 2014, Ibis opened its 1,000th hotel.[24]

In September 2012, Ibis tested Sleep Art, a robot that made a painting based on the movements, sounds, and heat variations of the sleeper.[25] Sleep Art was turned into a mobile app for all Ibis customers 6 months later.[26]

In 2017, Ibis started to give tablets to its employees to manage their work, and to remove the traditional guest desks from the entrance halls.[27] In May 2018, Accor signed a partnership with the social mobile navigation company Waze to promote ibis locations on its platform.[28] In March 2019, ibis hotels became mobile check-in only, launched open spaces for guests and local residents to meet, and introduced new room designs.[29] Partnerships were inked with Spotify and Sony Music to find new talents to perform live music in the hotels.[30]

DescriptionEdit

Ibis is an economy hotel brand focused on evolutive design with simple and flexible furniture,[3] the strong economy brand of the group Accor.[19] Ibis offer comfortable equipped rooms and modern welcome areas.[31] Ibis manages 1174 hotels in 70 countries (2018).[1]

Ibis is part of the Ibis family, which also includes the brands Ibis Styles and Ibis Budget.[19]

The Ibis hotels around the worldEdit

EuropeEdit

France, Germany, United Kingdom, Switzerland, Belgium, Austria, Hungary, Latvia, Macedonia, Poland, Russia, Sweden, Armenia, Slovenia, Bulgaria, Ireland, Lithuania, Monaco, Portugal, Slovakia, Turkey, Georgia, Czech Republic, Luxembourg, Netherlands, Romania, Spain, Ukraine, Greece.

AsiaEdit

Thailand, China, Japan, Indonesia, South Korea, India, Vietnam[32], Malaysia, Myanmar, Singapore, Cambodia

AfricaEdit

Morroco, Algeria, Ivory Coast, Senegal, Nigeria, Tunisia, Benin, Togo, Kenya, Madagascar, Ghana, Chad,

Australia PacificEdit

  • Australia: Melbourne, Sydney, Perth[33], Adelaide, Canberra, etc.
  • New Zealand: Auckland, Wellington, Rotorua, Hamilton, Ellerslie, Christchurch, etc.

Middle EastEdit

  • United Arab Emirates: Dubai, Abu Dhabi, Sharjah, Fujairah.
  • Saudi Arabia: Mecca, Riyadh, Yanbu
  • Kuwait: Kuwait City, Salmiya

North AmericaEdit

  • Mexico: Mexico City, Cancun, Monterrey, Chihuahua, Merida, Guadalaraja

South AmericaEdit

Brazil, Argentina, Chile, Peru, Colombia, Paraguay, Uruguay.

DevelopmentEdit

Development since 2011[1]
Year Hotels Rooms
2018 1 174 150 748
2017 1 137 145 081
2016 1 088 138 741
2015 1 068 134 786
2014 1 031 129 009
2013 999 124 022
2012 983 121 004
2011 933 113 077

AwardsEdit

  • 2013[34], 2014[35]: Award for Development at the Global Lodging Forum
  • 2012[36], 2014[37]: Best Communication Campaign by the Worldwide Hospitality Awards

See alsoEdit

ReferencesEdit

  1. ^ a b c d "Key indicators". Accor.com. Retrieved 25 November 2019.
  2. ^ "Hotel". Ibis Red Jerusalem City Center. 2020. Retrieved 14 March 2020.
  3. ^ a b "Accor's Focus on Design". Hospitalitynet.org. 7 June 2019. Retrieved 16 January 2020.
  4. ^ Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
  5. ^ "Modernisation de l'industrie hôtelière". Lhotellerie-restauration.fr (in French). 6 March 1997. Retrieved 25 November 2019.
  6. ^ "Bras de fer avec le gouvernement". Lhotellerie-restauration.fr (in French). 6 March 1997. Retrieved 16 January 2020.
  7. ^ Jacques Neher (24 July 1990). "Accor Is Gambling on U.S. Motels". Nytimes.com. Retrieved 25 November 2019.
  8. ^ "Ibis wades into franchise arena". Thecaterer.com. 22 June 1995. Retrieved 16 January 2020.
  9. ^ "Ibis hotels launch new "15-minute guarantee" program". Hotelnewsresource.com. 11 February 2003. Retrieved 16 January 2020.
  10. ^ "700 hôtels ibis dans 36 pays". Lhotellerie-restauration.fr (in French). 20 May 2004. Retrieved 16 January 2020.
  11. ^ "Accor begins major expansion of economy hotel sector in Asia ibis launches in Korea, to be followed by expansion in China and Hong Kong". Hotelnewsresource.com. 20 October 2003. Retrieved 16 January 2020.
  12. ^ "No limits to budget brands". Hoteliermiddleeast.com. 22 March 2010. Retrieved 16 January 2020.
  13. ^ "Accor launches ibis economy hotel brand in Thailand". Hotelnewsresource.com. 7 November 2005. Retrieved 16 January 2020.
  14. ^ "Inauguration Of The 100,000th ibis Room In The World At The New Ibis City West In Munich". Hospitalitynet.org. 15 October 2009. Retrieved 25 November 2019.
  15. ^ "Accor Announces Opening of ibis Moscow Paveletskaya". Hospitalitynet.org. 17 September 2009. Retrieved 16 January 2020.
  16. ^ "Opening of the 50th ibis hotel in Brazil". Breakingtravelnews.com. 3 February 2010. Retrieved 16 January 2020.
  17. ^ "Accor's Ibis debuts in Japan". Businesstraveller.com. 2 November 2011. Retrieved 16 January 2020.
  18. ^ "The largest ibis hotel in Asia Pacific opened today in Bandung, Indonesia". Hospitalitynet.org. 8 March 2012. Retrieved 16 January 2020.
  19. ^ a b c Scott Carey (22 June 2012). "Ibis accelerates 'megabrand' revamp". Businesstraveller.com. Retrieved 25 November 2019.
  20. ^ "Accor unveils "Sweet Bed by Ibis"". Businesstraveller.com. 18 September 2012. Retrieved 25 November 2019.
  21. ^ "Armorel Kenna, Accor Lets Ibis Offer Prada Hint in Budget Hotel Battle". Bloomberg.com. 1 November 2011. Retrieved 25 November 2019.
  22. ^ "Accor unveils new public spaces of ibis and ibis budget brands". Breakingtravelnews.com. 24 June 2012. Retrieved 25 November 2019.
  23. ^ "Ibis Becomes Leading Hotel Brand in Europe". Hospitalitynet.org. 14 February 2013. Retrieved 25 November 2019.
  24. ^ "Accor announces 1000th ibis hotel". Hotelnewsresource.com. 20 January 2014. Retrieved 16 January 2020.
  25. ^ Jon Fingas (28 September 2012). "Ibis hotels to have robots paint art while they track your sleep: no, that's not creepy at all (video)". Engadget.com. Retrieved 25 November 2019.
  26. ^ "Ibis launches sleep art app". Breakingtravelnews.com. 6 March 2013. Retrieved 16 January 2020.
  27. ^ "ibis brands remodel guest experience". Breakingtravelnews.com. 13 February 2017. Retrieved 25 November 2019.
  28. ^ David, Yaël (2018-05-16). "En s'alliant à Waze, les hôtels ibis boostent leur visibilité". TOM (in French). Retrieved 2020-01-27.
  29. ^ Hannah Brandler (4 March 2019). "Ibis launches new customer experience". Businesstraveller.com. Retrieved 25 November 2019.
  30. ^ ""What was ibis red in the end? Now we know" Franck Gervais, CEO AccorHotels Europe". Hospitality-on.com. 31 January 2019. Retrieved 16 January 2020.
  31. ^ "Ibis by Accor". Hospitalitynet.org. Retrieved 16 January 2020.
  32. ^ "Accor Opens Second Ibis Styles Hotel in Vietnam". ASIA Travel Tips. Retrieved 18 March 2020.
  33. ^ "Ibis Styles in Perth, Australia". Ibis. Retrieved 18 March 2020.
  34. ^ "Ibis, winner of the first Hotel Development Trophy". Hospitalitynet.org. 5 March 2013. Retrieved 16 January 2020.
  35. ^ "Ibis, winner of the Award for Development - Global Lodging Forum 2014". Hospitalitynet.org. 24 March 2014. Retrieved 16 January 2020.
  36. ^ "Ibis Megabrand - Winner of the Best Communication Campaign - Hospitality Awards 2012". Hospitality-on.com. 10 December 2012. Retrieved 16 January 2020.
  37. ^ "Worldwide Hospitality Awards: ibis wins Best Communication Campaign". Hospitality-on.com. 21 November 2014. Retrieved 16 January 2020.

External linksEdit