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"Humble" (stylized as "HUMBLE.") is a song by American rapper Kendrick Lamar. It was released on March 30, 2017, by Top Dawg Entertainment, Aftermath Entertainment and Interscope Records. The song, written by Lamar and Mike Will Made It and produced by the latter,[4] was serviced to rhythmic contemporary radio as the lead single from Lamar's fourth studio album, Damn.[5] "Humble" became Lamar's second number-one single on the US Billboard Hot 100 after "Bad Blood" and his first as a lead artist.

"Humble"
Humble kendrick lamar.jpg
Single by Kendrick Lamar
from the album Damn
Released March 30, 2017
Format Digital download
Recorded 2016
Genre Hip hop
Length 2:57[1]
Label
Songwriter(s)
Producer(s)
Kendrick Lamar singles chronology
"Goosebumps"
(2016)
"Humble"
(2017)
"Perfect Pint"
(2017)
"Goosebumps"
(2016)
"Humble"
(2017)
"Perfect Pint"
(2017)
Damn track listing
"Pride"
(7)
"Humble"
(8)
"Lust"
(9)
Music video
"Humble" on YouTube

Contents

RecordingEdit

"Humble" was the first song to be recorded for the album.[6] The beat for "Humble" was developed by Mike Will with the intention of recording with Gucci Mane, but later showed it to Lamar, thinking that this would be the first time Lamar had recorded with a trap-style beat that Mike Will had been known for. After recording, it was initially agreed upon that it would be released on Mike Will's debut album Ransom 2, but others convinced Lamar to keep it for his own next album.[6]

Critical receptionEdit

On the day of its release Pitchfork named it Best New Track noting that "Humble" is a "hard-nosed G check of his lessers, that pivots into imperfect critiques of beauty standards".[7] NPR's Andrew Flanagan thought, "the song, less exploration of contrition on the part of Lamar than an instruction to his peers, picks up a thread NPR Music first examined following that album teaser: how the "best rapper alive" might explore the theme of God, religion and personal growth."[8] For Alex Young of Consequence of Sound, "it's got all the ingredients of a proper lead single: a Mike WiLL Made It-produced beat built on piano and 808 bass, a chorus you can spit along to (“Sit down/ Be humble”), and shoutouts to Grey Poupon and the former president."[9] Writing for The Guardian, Harriet Gibson opined the song "is sparse and rigid, beginning with the crunching swipes of an electric guitar, and is led by beats and sinister stabs of piano. It is a showcase for his authoritative lyricism and preacher-like message, while the instrumentation is far from the complex jazz and funk sounds of To Pimp a Butterfly... In fact, Humble has more in common with grime's minimalism than it does the vintage stylings of his recent output."[10]

Chart performanceEdit

"Humble" debuted at number two and later peaked at number one on the US Billboard Hot 100, becoming Lamar's first number one and highest-charting single as a lead artist, surpassing "Swimming Pools (Drank)", which peaked at number 17 in 2012.[11][12] It is his second number one single overall after "Bad Blood", a collaboration with Taylor Swift. It is also his fourth top 10 single, and marked the highest debut for a hip hop song since "Love the Way You Lie" by Eminem featuring Rihanna. Selling well over 111,000 copies in its first week, "Humble" became Kendrick Lamar's second number one on the Digital Songs chart, following "Bad Blood".[11] The song spent its first 15 weeks in the top 10 of the Hot 100 before finally falling to number 11 on the week dated August 5, 2017 [13] "Humble" is the only rap song in 2017 to sell over 1,000,000 digital copies and is elligible for 3x platinum certification in the United States.[14]

The song also peaked at number one in New Zealand, number two in Australia and Canada and reached the top 10 in Ireland and the UK.

Music videoEdit

The song's accompanying music video was released on March 30, 2017 on Kendrick Lamar's Vevo account. The video was directed by Dave Meyers and The Little Homies.[15] The video starts with Lamar dressed like the pope in a cope, the scene then shows Lamar in all black lying on a table of money, "ignorantly" shooting loads of bills from a cash cannon. It also features a reenactment of Leonardo da Vinci's 15th-century painting, The Last Supper. Lamar sits in Jesus' chair as his disciples "unappreciatively" gorge on wine and bread.[16] He is also seen teeing off on top of a car, passing mustard between cars mimicking a Grey Poupon commercial and at one point the top of his head is in flames.[17] Fellow TDE rapper Jay Rock and producer Sounwave appear in the video alongside other TDE members.

Reviewing the music video, Billboard editor Brad Wete thought it "is a poignant exercise in irony and is also filled with messaging that could be perceived as anti-conformist." He concluded saying "His raps are filterless; he tells it like it is. So it’s no surprise that this dynamic video is essentially what Lamar is as an artist: balanced with a clear message."[16] Althea Legaspi of Rolling Stone described it as "richly symbolic."[17] For Harriet Gibson of The Guardian, "the brilliantly cinematic video, with its fish-eye lens and cartoonish stylising, recalls classic Hype Williams, and leads the viewer through these passages of assignation, fleshing out Lamar’s ideas. It breathes life into a song that would hardly be considered his greatest creation, but neatly lays out a mood of intent."[10] Matt Miller of Esquire opined about the rapper's videography: "in recent years, Kendrick Lamar has revived the music video as a powerful form of social commentary."[18]

"Humble" was nominated for eight categories at the 2017 MTV Video Music Awards, winning six awards including Video of the Year.[19]

Usage in mediaEdit

The song was used in an advertisement for the Samsung Galaxy Note 8 during the 2017 MTV Video Music Awards.[citation needed] It is also featured in the television series Skam.[citation needed]

The 21st season premiere of South Park, "White People Renovating Houses", featured a character performing the song in a country-style parody.[20][21][22]

RemixesEdit

Many remixes have been made, including by singer Ne-Yo, released on May 3, 2017,[23] and by electronic dance music producer Skrillex, released on September 22, 2017.[24]

Live performancesEdit

Lamar performed "Humble" live as a closer[25] at the Coachella Valley Music and Arts Festival on April 23, 2017.[26][27]

Lamar has performed "Humble" at every show on the Damn tour.[28]

Credits and personnelEdit

Credits adapted from the official Damn digital booklet.[2]

  • Kendrick Lamar – songwriter
  • Mike Will Made It – songwriter, producer
  • Matt Schaeffer – guitar
  • Derek Ali – mixing
  • Tyler Page – mix assistant
  • Cyrus Taghipour – mix assistant

ChartsEdit

Chart (2017) Peak
position
Australia (ARIA)[29] 2
Australia Urban (ARIA)[30] 1
Austria (Ö3 Austria Top 40)[31] 15
Belgium (Ultratop 50 Flanders)[32] 15
Belgium (Ultratip Wallonia)[33] 5
Canada (Canadian Hot 100)[34] 2
Czech Republic (Singles Digitál Top 100)[35] 10
Denmark (Tracklisten)[36] 18
Finland (Suomen virallinen lista)[37] 14
France (SNEP)[38] 21
Germany (Official German Charts)[39] 11
Hungary (Single Top 40)[40] 37
Hungary (Stream Top 40)[41] 8
Ireland (IRMA)[42] 4
Italy (FIMI)[43] 29
Latvia (Latvijas Top 40)[44] 8
Malaysia (RIM)[45] 17
Netherlands (Dutch Top 40)[46] 25
Netherlands (Single Top 100)[47] 16
New Zealand (Recorded Music NZ)[48] 1
Norway (VG-lista)[49] 10
Philippines (Philippine Hot 100)[50] 27
Portugal (AFP)[51] 3
Scotland (Official Charts Company)[52] 31
Slovakia (Singles Digitál Top 100)[53] 5
South Korea International Chart (Gaon)[54] 36
Spain (PROMUSICAE)[55] 68
Sweden (Sverigetopplistan)[56] 10
Switzerland (Schweizer Hitparade)[57] 17
UK Singles (Official Charts Company)[58] 6
UK R&B (Official Charts Company)[59] 3
US Billboard Hot 100[12] 1
US Hot R&B/Hip-Hop Songs (Billboard)[60] 1
US Mainstream Top 40 (Billboard)[61] 26
US Rhythmic (Billboard)[62] 1

CertificationsEdit

Region Certification Certified units/Sales
Australia (ARIA)[63] 3× Platinum 210,000^
Belgium (BEA)[64] Platinum 30,000*
Canada (Music Canada)[65] 5× Platinum 400,000^
Denmark (IFPI Denmark)[66] Gold 15,000^
France (SNEP)[67] Platinum 150,000*
Italy (FIMI)[68] Platinum 50,000 
New Zealand (RMNZ)[69] 2× Platinum 60,000*
Sweden (GLF)[70] Platinum 40,000^
United Kingdom (BPI)[71] Gold 400,000 

*sales figures based on certification alone
^shipments figures based on certification alone
 sales+streaming figures based on certification alone

Release historyEdit

Region Date Format Label Ref.
Worldwide March 30, 2017 Digital download [72]
United States April 4, 2017 Rhythmic contemporary radio [5]
May 16, 2017 Contemporary hit radio [73]

See alsoEdit

ReferencesEdit

  1. ^ "DAMN. by Kendrick Lamar on Apple Music". Apple iTunes. Apple. Retrieved 27 April 2017. 
  2. ^ a b "Digital Booklet - DAMN. copy.pdf". DocDroid. Retrieved April 14, 2017. 
  3. ^ "Here Are the Full Production Credits for Kendrick Lamar's 'Damn.' Album". XXL. Retrieved June 8, 2017. 
  4. ^ "Kendrick Lamar - HUMBLE. (Prod. By Mike Will Made It) [New Song]". HotNewHipHop. Retrieved 30 March 2017. 
  5. ^ a b "Top 40/Rhythmic-Crossover". All Access. March 31, 2017. 
  6. ^ a b Carmichael, Rodney (April 25, 2017). "How Mike WiLL Made-It And Kendrick Lamar Created The Year's Most Urgent Music". NPR Music. Retrieved April 26, 2017. 
  7. ^ ""HUMBLE." by Kendrick Lamar Review | Pitchfork". pitchfork.com. Retrieved March 31, 2017. 
  8. ^ Flanagan, Andrew (March 30, 2017). "Kendrick Lamar's Video For 'Humble' Is A Must-Watch". NPR. Retrieved March 31, 2017. 
  9. ^ Young, Alex (March 31, 2017). "Kendrick Lamar unveils new single, "HUMBLE.", along with visually stunning video — watch". Consequence of Sound. Retrieved March 31, 2017. 
  10. ^ a b Gibson, Harriet (March 31, 2017). "Watch Kendrick Lamar's video for his new single Humble". The Guardian. Retrieved March 31, 2017. 
  11. ^ a b Trust, Gary (April 24, 2017). "Kendrick Lamar's 'Humble.' Hits No. 1 on Billboard Hot 100". Billboard. Retrieved April 25, 2017. 
  12. ^ a b "Kendrick Lamar Chart History (Hot 100)" Billboard. Retrieved April 25, 2017.
  13. ^ http://www.billboard.com/charts/hot-100/2017-08-05?t=10
  14. ^ "Kendrick Lamar Humble Pure Sales". Vibe. Retrieved November 1, 2017. 
  15. ^ "Kendrick Lamar Shares Video for New Song "HUMBLE.": Watch". Pitchfork. March 31, 2017. 
  16. ^ a b Wete, Brad (March 30, 2017). "Kendrick Lamar Exposes the Fake to Encourage the Real in 'Humble' Video". Billboard. Retrieved March 31, 2017. 
  17. ^ a b Legaspi, Althea (March 30, 2017). "Watch Kendrick Lamar's Richly Symbolic New 'Humble' Video". Rolling Stone. Retrieved March 31, 2017. 
  18. ^ Miller, Matt (March 31, 2017). "Kendrick Lamar Just Made the Greatest Music Video in Years". Esquire. Retrieved March 31, 2017. 
  19. ^ "VMAs: Kendrick Lamar Tops Nominations as MTV Continues to Eliminate Gendered Categories". The Hollywood Reporter. July 25, 2017. Retrieved July 25, 2017. 
  20. ^ Blistein, Jon (September 14, 2017). "Watch 'South Park' Parody Kendrick Lamar's 'Humble'". Rolling Stone. Retrieved October 18, 2017. 
  21. ^ Monroe, Jazz (September 14, 2017). "Watch "South Park" Spoof Kendrick's "HUMBLE."". Pitchfork. Retrieved October 18, 2017. 
  22. ^ Young, Alex (September 14, 2017). "South Park parodies Kendrick Lamar's "HUMBLE.": Watch". Consequence of Sound. Retrieved October 18, 2017. 
  23. ^ "Ne-Yo Remixes Kendrick's "HUMBLE."". May 8, 2017. Retrieved May 8, 2017. 
  24. ^ "Skrillex Drops New Kendrick Lamar "HUMBLE." Remix: Listen". September 22, 2017. Retrieved September 22, 2017. 
  25. ^ "Kendrick Lamar sends off Coachella weekend 2 on a high note". USA TODAY. Retrieved April 25, 2017. 
  26. ^ "Kendrick Lamar Performs 'Element,' 'i' and More at 2017 Coachella - XXL". XXL Mag. Retrieved April 25, 2017. 
  27. ^ "Kendrick Lamar Setlist at Coachella Festival 2017". setlist.fm. Retrieved April 25, 2017. 
  28. ^ Masley, Ed (July 13, 2017). "Kendrick Lamar launches DAMN. Tour in Glendale with triumphant one-man show of force". AZ Central. Retrieved October 30, 2017. 
  29. ^ "Australian-charts.com – Kendrick Lamar – Humble.". ARIA Top 50 Singles. Retrieved April 22, 2017.
  30. ^ "ARIA Urban Singles Chart". ARIA. Retrieved April 8, 2017. 
  31. ^ "Austriancharts.at – Kendrick Lamar – Humble." (in German). Ö3 Austria Top 40. Retrieved April 26, 2017.
  32. ^ "Ultratop.be – Kendrick Lamar – Humble." (in Dutch). Ultratop 50. Retrieved April 28, 2017.
  33. ^ "Ultratop.be – Kendrick Lamar – Humble." (in French). Ultratip. Retrieved April 28, 2017.
  34. ^ "Kendrick Lamar Chart History (Canadian Hot 100)" Billboard. Retrieved April 11, 2017.
  35. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201716 into search. Retrieved April 25, 2017.
  36. ^ "Danishcharts.com – Kendrick Lamar – Humble.". Tracklisten. Retrieved April 26, 2017.
  37. ^ "Kendrick Lamar: Humble." (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved April 23, 2017.
  38. ^ "Lescharts.com – Kendrick Lamar – Humble." (in French). Les classement single. Retrieved April 21, 2017.
  39. ^ "Offiziellecharts.de – Kendrick Lamar – Humble.". GfK Entertainment Charts. Retrieved April 21, 2017.
  40. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved June 29, 2017.
  41. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved April 28, 2017.
  42. ^ "IRMA - Irish Charts". Irish Recorded Music Association. Retrieved April 21, 2017. 
  43. ^ "Italiancharts.com – Kendrick Lamar – Humble.". Top Digital Download. Retrieved April 22, 2017.
  44. ^ "Latvijas Top 40". Latvijas Radio. April 23, 2017. Archived from the original on April 25, 2017. Retrieved April 25, 2017. 
  45. ^ "Top 20 Most Streamed International & Domestic Singles in Malaysia" (PDF). Recording Industry Association of Malaysia. Retrieved June 13, 2017. 
  46. ^ "Nederlandse Top 40 – week 16, 2017" (in Dutch). Dutch Top 40 Retrieved April 21, 2017.
  47. ^ "Dutchcharts.nl – Kendrick Lamar – Humble." (in Dutch). Single Top 100. Retrieved April 21, 2017.
  48. ^ "Charts.org.nz – Kendrick Lamar – Humble.". Top 40 Singles. Retrieved April 21, 2017.
  49. ^ "Norwegiancharts.com – Kendrick Lamar – Humble.". VG-lista. Retrieved April 22, 2017.
  50. ^ "BillboardPH Hot 100". Billboard Philippines. July 10, 2017. Retrieved July 10, 2017. 
  51. ^ "Portuguesecharts.com – Kendrick Lamar – Humble.". AFP Top 100 Singles. Retrieved April 28, 2017.
  52. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved April 8, 2017.
  53. ^ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201716 into search. Retrieved April 25, 2017.
  54. ^ "Gaon Download Chart – Issue date: 2017.16.04 – 2017.22.04". Gaon Chart. Retrieved May 6, 2017. 
  55. ^ "Top 100 Canciones — Semana 16: del 14.04.2017 al 20.04.2017" (in Spanish). Productores de Música de España. Retrieved April 27, 2017. 
  56. ^ "Swedishcharts.com – Kendrick Lamar – Humble.". Singles Top 100. Retrieved April 21, 2017.
  57. ^ "Swisscharts.com – Kendrick Lamar – Humble.". Swiss Singles Chart. Retrieved April 10, 2017.
  58. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved April 22, 2017.
  59. ^ "Official R&B Singles Chart Top 40". Official Charts Company. Retrieved April 8, 2017.
  60. ^ "Kendrick Lamar Chart History (Hot R&B/Hip-Hop Songs)" Billboard. Retrieved April 11, 2017.
  61. ^ "Kendrick Lamar Chart History (Pop Songs)" Billboard. Retrieved June 20, 2017.
  62. ^ "Kendrick Lamar Chart History (Rhythmic)" Billboard. Retrieved May 23, 2017.
  63. ^ "ARIA Australian Top 50 Singles". Australian Recording Industry Association. September 11, 2017. Retrieved September 9, 2017. 
  64. ^ "Ultratop − Goud en Platina – 2017". Ultratop. Hung Medien. Retrieved August 17, 2017. 
  65. ^ "Canadian single certifications – Kendrick Lamar – Humble". Music Canada. Retrieved October 16, 2017. 
  66. ^ "Kendrick Lamar "Humble"". July 25, 2017. Retrieved August 9, 2017. 
  67. ^ "French single certifications – Kendrick Lamar – Humble" (in French). Syndicat National de l'Édition Phonographique. Retrieved June 16, 2017. 
  68. ^ "Italian single certifications" (in Italian). Federazione Industria Musicale Italiana. Retrieved October 16, 2017. 
  69. ^ "New Zealand single certifications – Kendrick Lamar – Humble". Recorded Music NZ. Retrieved August 11, 2017. 
  70. ^ "Guld- och Platinacertifikat" (in Swedish). IFPI Sweden. Retrieved August 11, 2017.  Type Kendrick Lamar in the top right search bar. Click on "Sok" and select Humble. and see certification.
  71. ^ "British single certifications". British Phonographic Industry. Retrieved 19 May 2017. 
  72. ^ "Kendrick Lamar - HUMBLE". itunes. Retrieved 31 March 2017. 
  73. ^ "Top 40/Mainstream". All Access Music Group. Archived from the original on May 16, 2017. Retrieved June 6, 2017. 

External linksEdit