Howard Zieff

Howard Buton Zieff (October 21, 1927 – February 22, 2009) (pronounced Zeef[1]) was an American director, television commercial director, and advertising photographer.

Howard Zieff
Howard Burton Zieff

(1927-10-21)21 October 1927
Died22 February 2009(2009-02-22) (aged 81)
OccupationFilm director

Early lifeEdit

Zieff was born to Jewish parents in Chicago, Illinois, then moved to Los Angeles, CA. with his family.[2]


He studied art for one year at Los Angeles City College, then dropped out in 1946 to join the United States Navy. He learned photography at the Naval Photography School in Pensacola, Florida and then, after his discharge, at the Art Center College of Design in Pasadena. He became a commercial photographer in New York City in the 1950s, earning a reputation in the 1960s as one of the city's best-known advertising photographers. His campaigns included "You Don't Have To Be Jewish" for Levy's rye bread, "Mamma Mia, that's a spicy meatball" for Alka-Seltzer, and ads for the New York Daily News, Polaroid, and Volkswagen.[3] His advertising was known for its humor as well as its high production values; for a Hertz rental-car ad, he commissioned the construction of a facsimile of West Hollywood's Sunset Strip, while an ad for Tetley tea included locating old Spitfire planes.[2]

In 1969, Zieff sold his company to Columbia Pictures in order to focus on filmmaking. After the release of My Girl 2 in 1994, Zieff retired from directing as he became increasingly debilitated by Parkinson's disease.[3]


Zieff died aged 81 at Cedars-Sinai Medical Center in Los Angeles at 8:10 am on Sunday, February 22, 2009, with his wife (retired motion picture literary agent) Ronda Gomez-Quinones at his side. Private Benjamin star Goldie Hawn was among those to pay tribute to him, saying he had a "special talent for directing comedies, always a rare gift. What I remember and cherish most was his humour and love of laughter."[4] He is interred at Mount Sinai Memorial Park Cemetery in the Hollywood Hills of Los Angeles.


Year Title Director Executive
1973 Slither Yes No
1975 Hearts of the West Yes No
1978 House Calls Yes No
1979 The Main Event Yes No
1980 Private Benjamin Yes No
1984 Unfaithfully Yours Yes No
1989 The Dream Team Yes No
1991 My Girl Yes No
1994 My Girl 2 Yes Yes


  1. ^ Hevesi, Dennis (25 February 2009). "Howard Zieff, 'a-Spicy Meatball' Adman, Dies at 81". The New York Times.
  2. ^ a b Mel Heimer. "Zany TV commercials do so sell goods," The Titusville Herald (Pennsylvania), November 11, 1969, page 5.
  3. ^ a b Bernard Weinraub, "Arts In America; From Ordinary Faces, Extraordinary Ads", New York Times, 21 February 2002.
  4. ^ "Howard Zieff : Obituary - ThisIsAnnouncements". Archived from the original on 2012-09-10. Retrieved 2011-03-27.

External linksEdit