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Hotstar is an Indian digital and mobile entertainment platform launched on February 6, 2015 by Star India. It is owned by Novi Digital Entertainment, a subsidiary of Star India, which itself is a wholly owned subsidiary of The Walt Disney Company India.[1] It provides streaming media and video-on-demand services[2][3] and is available on web, Android, iOS, FireTV, and Apple TV platforms.

Hotstar
Hotstar-official-logo.jpeg
Screenshot
Hotstar screenshot.png
Hotstar website screenshot
Type of site
Video on demand
Available in
Headquarters
Area served
OwnerStar India
Key peopleAjit Mohan (Founding CEO)
IndustryStreaming
ServicesOn-demand video streaming
Websitewww.hotstar.com
LaunchedFebruary 2015
Current statusActive

Contents

HistoryEdit

The underdevelopment version of the website went live in January 2015 and Star India officially launched Hotstar in February 2015. Primarily intended to serve as a mobile application that would support streaming of the 2015 Cricket World Cup with some entertainment content. Hotstar gained 1 million downloads within six days of its launch and doubled that number in ten days.[4] Gradually Hotstar expanded it's offerings and as of 2018, the platform hosts over 100,000 hours of content, in over 17 languages.

In December 2015 Star India announced an exclusive content deal with HBO, that Hotstar will be the exclusive home for HBO Originals, such as Game of Thrones and Veep in India.[5]

In September 2017, Star India won the worldwide IPL media rights for TV and digital broadcast for a five-year period, from 2018 to 2022. With 14 companies tendering bids, Star beat the competition with an offer of ₹16,347.5 crore (US$2.55 billion), an 158% increase in the media rights value for IPL broadcasting from the previous cycle.[6]

Towards the end of 2017, Hotstar launched it's premium service in the United States and Canada on the countries' respective iOS App Store and Google Play stores.[7]

In September 2018 it was announced that Hotstar CEO, Ajit Mohan, would leave Hotstar to become the Facebook India vice-president and managing director.[1]

In October 2018, it was announced by HOOQ and Hotstar about the partnership which allows Hotstar to stream the Hooq content on Hotstar Premium.[8]

In March 2019, a new pricing model Hotstar VIP was launched to coincide with the release of the first series under it's new banner Hotstar Specials, named Roar of The Lion , a story on Chennai Super Kings comeback under the leadership of MS Dhoni.[9]

ViewershipEdit

The app garnered 340 million views for all 49 matches during the ICC Cricket World Cup 2015 and over 200 million views during the Indian Premier League Season 8 (2015).[10] Hotstar has more than 100 advertisers on the platform. The content is provided either free of cost or on a subscription basis (for premium content). Bulk of their revenue generation is through advertisements.[11]

PlatformsEdit

In addition to the website, Hotstar is available as an application across mobile devices which are on Android, iOS, and Apple TV[12] platforms. Hotstar Android application is currently available in India, USA, and Canada.[13] In 2018, Hotstar started their service in UK and they have streamed IPL 2019.

Original programmingEdit

Hotstar SpecialsEdit

In January 2019, Hotstar announced that to compete with Netflix, Amazon Video and other local competitors they are going to launch Hotstar Specials. This brand is going to be associated with the original content produced exclusively for the service. Their first launch will be docu-drama on the fairy tale moment of Chennai Super Kings as it made a comeback return to 2018 edition of the IPL after serving a two-year ban for allegedly involving in 2013 spot-fixing scandal which remarkably went onto become title winners at the 2018 Indian Premier League defeating Sunrisers Hyderabad in the final to lift their third IPL title.[14][15]

ProgramsEdit

See alsoEdit

ReferencesEdit

  1. ^ "Star India's Novi Digital Entertainment bags IPL media rights for whopping Rs 302 crore". Firstpost. Retrieved 5 April 2018.
  2. ^ "What Wikipedia cannot Tell you about hotstar.com - Shashank Kamath's Analysis". Awordtotheworld.com. 4 February 2016. Retrieved 18 October 2016.
  3. ^ Hotstar celebrates its First Birthday http://awordtotheworld.com/what-wikipedia-cant-tell-you-about-hotstar-com
  4. ^ "2 Million Downloads In The First 10 Days – The Success Story Of Hotstar".
  5. ^ "Fox's Star India Strikes Exclusive Deal for HBO Originals".
  6. ^ "Star India bags IPL media rights for next 5 years". The Economic Times. 4 September 2017. Retrieved 9 July 2018.
  7. ^ "Hotstar Launches Its Premium Service in US and Canada". Gadgets 360 (NDTV). 4 September 2017. Retrieved 9 July 2018.
  8. ^ "HOOQ Massively Expands India Reach With Hotstar Partnership".
  9. ^ "Hotstar launches new subscription pack ahead of IPL".
  10. ^ "Hotstar notches up 200 million views in IPL 8". 5 June 2015. Retrieved 14 August 2015.
  11. ^ "Amazon Prime Video vs Netflix vs Hotstar: From price to content, which is the best video streaming site in India". 12 December 2017. Retrieved 22 December 2017.
  12. ^ "Hotstar selected as App of the Year for India in 2016 on Apple". Tech2. 13 December 2016. Retrieved 16 December 2016.
  13. ^ "10 million users in 40 days: Hotstar takes digital media world by storm". Business Standard. 21 March 2015. Retrieved 8 August 2015.
  14. ^ "MS Dhoni bared his soul in Roar of the Lion: Kabir Khan". The Indian Express. 12 March 2019. Retrieved 12 March 2019.
  15. ^ "MS Dhoni to feature in Hotstar's docu-drama Roar of the Lion". The Indian Express. 5 March 2019. Retrieved 12 March 2019.

External linksEdit