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Hotstar is an Indian digital and mobile entertainment platform launched on February 6, 2015 by Star India. It is owned by Novi Digital Entertainment, a subsidiary of Star India, which itself is a wholly owned subsidiary of The Walt Disney Company India. It provides streaming media and video-on-demand services and is available on web, Android, iOS, FireTV, and Apple TV platforms.
Type of site
|Video on demand|
|Key people||Ajit Mohan (Founding CEO)|
|Services||On-demand video streaming|
The underdevelopment version of the website went live in January 2015 and Star India officially launched Hotstar in February 2015. Primarily intended to serve as a mobile application that would support streaming of the 2015 Cricket World Cup with some entertainment content. Hotstar gained 1 million downloads within six days of its launch and doubled that number in ten days. Gradually Hotstar expanded it's offerings and as of 2018, the platform hosts over 100,000 hours of content, in over 17 languages.
In September 2017, Star India won the worldwide IPL media rights for TV and digital broadcast for a five-year period, from 2018 to 2022. With 14 companies tendering bids, Star beat the competition with an offer of ₹16,347.5 crore (US$2.55 billion), an 158% increase in the media rights value for IPL broadcasting from the previous cycle.
In September 2018 it was announced that Hotstar CEO, Ajit Mohan, would leave Hotstar to become the Facebook India vice-president and managing director.
In March 2019, a new pricing model Hotstar VIP was launched to coincide with the release of the first series under it's new banner Hotstar Specials, named Roar of The Lion , a story on Chennai Super Kings comeback under the leadership of MS Dhoni.
The app garnered 340 million views for all 49 matches during the ICC Cricket World Cup 2015 and over 200 million views during the Indian Premier League Season 8 (2015). Hotstar has more than 100 advertisers on the platform. The content is provided either free of cost or on a subscription basis (for premium content). Bulk of their revenue generation is through advertisements.
In addition to the website, Hotstar is available as an application across mobile devices which are on Android, iOS, and Apple TV platforms. Hotstar Android application is currently available in India, USA, and Canada. In 2018, Hotstar started their service in UK and they have streamed IPL 2019.
In January 2019, Hotstar announced that to compete with Netflix, Amazon Video and other local competitors they are going to launch Hotstar Specials. This brand is going to be associated with the original content produced exclusively for the service. Their first launch will be docu-drama on the fairy tale moment of Chennai Super Kings as it made a comeback return to 2018 edition of the IPL after serving a two-year ban for allegedly involving in 2013 spot-fixing scandal which remarkably went onto become title winners at the 2018 Indian Premier League defeating Sunrisers Hyderabad in the final to lift their third IPL title.
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