Hoorae Media

Hoorae Media (pronounced "hooray"),[1] also known as Hoorae, is an American media production company formed in September 2020 by Issa Rae. Formerly known as Issa Rae Productions, Hoorae launched as an umbrella banner to consolidate her various film, television, and digital content companies. Insecure and A Black Lady Sketch Show are produced by Hoorae with HBO. Upcoming projects include the HBO Max series Rap Sh*t, a revival of Project Greenlight, and the film Sinkhole, produced with Monkeypaw Productions and Universal Pictures.[2]

Hoorae Media
FormerlyIssa Rae Productions (2011–20)
PredecessorIssa Rae Productions
FoundedSeptember 2020; 2 years ago (2020-09) in Inglewood, California, U.S.
FounderIssa Rae
Inglewood, California
Key people
  • Sara Rastogi
  • Montrel McKay
ProductsMotion pictures
Television programs
Audio content
OwnerIssa Rae (CEO)
Number of employees
23[1] (2021)


In September 2020 Issa Rae launched Hoorae, a media company and umbrella banner to consolidate film and TV projects from Issa Rae Productions and her other media projects.[2] Hoorae comprises a film and television division, Raedio audio content (launched in 2019), ColorCreative management, and digital brands.[3][2] In March 2021 Rae signed a five-year $40 million deal that gives exclusive television rights to HBO, HBO Max, and Warner Bros., and a first-look deal to WarnerMedia brands for any film projects.[1]

The company promoted Sara Rastogi to senior vice president. Rae is the chief executive officer and Montrel McKay is the president of Hoorae film and TV.[2] In 2019 the company, then known as Issa Rae Productions, opened an office in Inglewood, California.[4] Hoorae has 23 employees as of March 2021.[1]



Year Title Co-producers Distributor
2016–2021 Insecure[2] HBO HBO
2019–present A Black Lady Sketch Show[2] HBO HBO
2021–present Sweet Life: Los Angeles (unscripted)[5] Main Event Media, Morning Dew Pictures HBO Max
2022–present Rap Sh!t[2] 3 Arts Entertainment HBO Max
TBA Tre Cnt[2] HBO HBO
Seen & Heard (docuseries)[2] HBO HBO
The Vanishing Half[6] HBO HBO
Nice White Parents[6] HBO HBO
Project Greenlight (revival)[7] HBO Max, Miramax Television HBO Max
Untitled HBO Max scripted series with Mark Phillips[6] HBO Max HBO Max
The Gang’s All Queer: The Lives of Gay Gang Members[8] 3 Arts Entertainment, Jaboukie Young-White HBO


Year Title Co-producers Distributor
TBA Perfect Strangers[2] Spyglass Media Group, Eagle Pictures, 3 Marys Entertainment TBA
Ghost in the Machine[2] Heyday Films Netflix
Sinkhole[2] Monkeypaw Productions Universal Pictures
Juju[9] La La Anthony


  1. ^ a b c d Jackson, Angelique (2021-03-24). "Issa Rae's Next Chapter: How 'Insecure' Creator Is Becoming a Media Mogul With Production Banner Hoorae". Variety. Retrieved 2021-06-03.{{cite web}}: CS1 maint: url-status (link)
  2. ^ a b c d e f g h i j k l McNary, Dave (2020-09-30). "Issa Rae Launches Hoorae Production Company for Film, TV, Digital (EXCLUSIVE)". Variety. Retrieved 2021-06-03.{{cite web}}: CS1 maint: url-status (link)
  3. ^ Spanos, Brittany (2021-04-15). "Issa Rae Can't Stop, Won't Stop". Rolling Stone. Retrieved 2021-06-03.{{cite web}}: CS1 maint: url-status (link)
  4. ^ Mims, Taylor (2020-02-13). "From TV to Music Mogul: How Issa Rae Is Giving Artists A Leg Up". Billboard. Retrieved 2021-06-03.{{cite web}}: CS1 maint: url-status (link)
  5. ^ Petski, Denise (2021-05-18). "HBO Max Orders 'Sweet Life: Los Angeles' Reality Series From Issa Rae". Deadline. Retrieved 2021-06-03.{{cite web}}: CS1 maint: url-status (link)
  6. ^ a b c Petski, Denise (2021-03-24). "Issa Rae Inks Big Overall TV & Film Deal With WarnerMedia". Deadline. Retrieved 2021-06-03.{{cite web}}: CS1 maint: url-status (link)
  7. ^ Petski, Denise (2021-05-18). "'Project Greenlight' Revival From Issa Rae Gets Series Order At HBO Max". Deadline. Retrieved 2021-06-03.{{cite web}}: CS1 maint: url-status (link)
  8. ^ Goldberg, Lesley (2021-06-10). "Jaboukie Young-White Adapting 'Gang's All Queer' for HBO, Issa Rae". The Hollywood Reporter. Retrieved 2021-06-11.{{cite web}}: CS1 maint: url-status (link)
  9. ^ Patten, Dominic (2020-12-08). "Issa Rae & La La Anthony To Produce Horror Comedy 'Juju' At Universal; Angelica Nwandu To Pen, Thembi Banks To Direct". Deadline. Retrieved 2021-06-03.{{cite web}}: CS1 maint: url-status (link)

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