hoopo is an energy efficient tracking system that helps companies and institutions to manage airport ground support equipment, supply chain, waste management and transportation logistics using low power wide area networks (LPWA). It was founded in 2016 and is headquartered in Tel Aviv, Israel, with operations in the USA, Europe, and Japan.

IndustryMachine to Machine, Internet of Things, wireless
Founded2016 (2016)
FoundersIttay Hayut, Ilan Lozovsky, Daniel Avitzour, Erez Aviv, Menachem Tipris
Area served


hoopo Systems was co-founded by Ittay Hayut, Ilan Lozovsky, Daniel Avitzour, Erez Aviv, Menachem Tipris in 2016 as an end-to-end Internet of Things (IoT) tracking geolocation system that helps companies and institutions track valuable assets without significant battery consumption or the cost associated with implementing a GPS tracking system. It is headquartered in Israel, with operations in the USA, Europe and Japan.[1][2][3]

It graduated from the Fusion LA accelerator program for Israeli startups in the US in 2017.[4][5] In January 2018, hoopo received $1.5 million in pre-seed funding from TAU Ventures, Zohar Gilon, Ben Marcus, and others,[6] followed by a $3.5 million seed funding from Chartered Group, TAU Ventures and Global IoT Technology Ventures (GiTV) in June 2019.[1][7]


The hoopo technology enables efficient management of business logistics operations and supply chain by creating data visibility across asset locations. The location-based data prevents bottlenecks, enables asset maintenance and real-time tracking through cloud software and interoperable hardware.[8] Edge-embedded algorithms combine with LPWA technologies to choose when and which technology to apply according to the specific use-case and asset behavior.[9][10][11]

hoopoSense is a multi-mode tracking device that utilizes several location technologies and LPWA LoRa communication protocols to ensure reliable positioning and long-range connectivity while keeping power consumption to a bare minimum.[12][13] The hoopoSenceC tracking devices interoperates between LPWA LoRa and cellular communication networks, and are mountable on any powered or unpowered container, generating location tracking and movement reports.[14][15]

The Mobile Access Point is a miniature access point, either fixed or powered by motorized equipment that creates a low-power, wide-area LoRa infrastructure. It provides connectivity for the hoopoSense trackers mounted on non-powered equipment.[16] The hoopo outdoor gateway is a software-defined gateway which provides long-range connectivity and accurate native-location technology for the hoopoSense or other LoRa devices.[6]


  1. ^ a b "Israeli geolocation co hoopo raises $3.5m". Globes. 2019-03-06. Retrieved 2021-01-27.
  2. ^ "Hoopo to provide low-power geolocation for IoT". GPS World. 2018-02-08. Retrieved 2021-01-27.
  3. ^ "Israeli geolocation co hoopo raises $1.5m". Globes. 2018-01-30. Retrieved 2021-01-27.
  4. ^ "Tel Aviv University fund leads $2m. investment in Israeli start-ups". The Jerusalem Post | JPost.com. Retrieved 2021-01-27.
  5. ^ "TECH TALK: Israeli startups find fusion with Los Angeles". The Jerusalem Post | JPost.com. Retrieved 2021-01-27.
  6. ^ a b "Hoopo tries a low-power geolocation solution". Stacey on IoT | Internet of Things news and analysis. 2018-03-13. Retrieved 2021-01-27.
  7. ^ Orla (2020-08-05). "hoopoLogic Trailer Tracking Solution". Fleet Transport. Retrieved 2021-01-27.
  8. ^ "hoopo, Polymer Logistics Bring IoT Tracking to the Supply Chain". www.iotevolutionworld.com. Retrieved 2021-01-27.
  9. ^ "Low power geolocation for IoT". Smart Cities World. Retrieved 2021-01-27.
  10. ^ CTech (2020-01-29). "These Are the Startups Selected to Showcase Their Technology in Berlin (Part 2)". CTECH - www.calcalistech.com. Retrieved 2021-01-27.
  11. ^ "Digitalization Presents New Opportunities for the Waste Industry". Waste360. 2020-09-25. Retrieved 2021-01-27.
  12. ^ "[Use Case] Hoopologic Trailer – Asset Tracking". LORIOT | use case. Retrieved 2021-01-27.
  13. ^ "Hoopo solution for asset tracking". magazine.groundhandling.com. Retrieved 2021-01-27.
  14. ^ "Finally – Affordable, Low-Power Tracking for Dumpster Management". Waste360. 2020-09-02. Retrieved 2021-01-27.
  15. ^ Leichman, Abigail Klein (2020-02-23). "Israeli startups are greasing the wheels of the Fourth Industrial Revolution". ISRAEL21c. Retrieved 2021-01-27.
  16. ^ "Hoopo Launches Mobile Access Points". Reusable Packaging News. Retrieved 2021-01-27.