Honeybee Heroes seeks to increase population numbers of the endemic Capensis honeybee subspecies (Apis mellifera capensis), which is increasingly at risk due to a number of factors including monocropping, pesticide use, beekeeper malpractice, habitat loss, and climate change. Secondary activities of the organisation include educating South African consumers on honey adulteration and encouraging them to purchase from local producers. Working with local farmers to create more environmentally friendly cultivation techniques, including the planting of pollinator-friendly cover crops, and other general honeybee welfare advocacy activities.
Through Honeybee Heroes' Adopt-a-Hive program, individuals in South Africa or overseas, sponsor beehives, which are then placed on the Honeybee Heroes farm in Stanford Valley (Western Cape, South Africa) or on nearby farms and private reserves. Sponsored hives are cared for by the Honeybee Heroes expert apiarists, who extract honey from the hives and sell locally to help support the sanctuary project.
Honeybee Heroes offers free and paid monthly beekeeping courses for interested beginners, in which visitors are trained in safety, hive management, and honey extraction. The organisation also runs a community micro-apiary programme, in which low-income South Africans, primarily women, are trained to care for hives on land donated by private land owners or reserves and receive a portion of the profits from the honey produced to uplift themselves and their families.
Honeybee Heroes has partnerships with several local and international organisations, including a consumer education program with South Africa's leading health and wellness retailer Wellness Warehouse, a hive adoption partnership with Mantis Collection's nonprofit arm Community Conservation Fund Africa, apiary hosting partnerships with local small businesses Lomond Wine Estate and Stonehouse Cheese Estate, and a label design project with local South African visual artists including Lionel Smit, Riaan Van Zyl, and Janko de Beer.
The Honeybee Heroes sanctuary has over 700 honeybee hives.
- "Western Cape residents warned about bee removal scammers". News24.
- "All the buzz: learning about bees with Honeybee Heroes". Getaway Magazine. August 27, 2021.
- "Honeybee Heroes". www.wellnesswarehouse.com. Retrieved 2022-02-22.
- "Beware the trap of 'honey laundering' and support local beekeepers". Cape Talk.
- Engelbrecht, Renate. "Wanneer Die Gezoem Stil Raak (When the Buzz Goes Quiet)". Die Taalgenoot Magazine.
- "South African Honeybees in Peril Due to Excessive Pollination Demands". Save the Bees.
- "Honeybee Heroes makes a sweet deal". IOL. Retrieved 1 November 2021.
- Phillips, Tunicia. "Honey laundering: Transcontinental scheme puts fake honey into our supermarkets". Mail & Guardian. Retrieved 1 November 2021.
- "Se7en Visits the Honeybee Heroes in Stanford". Se7en.
- Selig, SarahBelle. "Analysis: SA's beekeeping is up 400%, but is it still poised to fail?". IOL. Retrieved 1 November 2021.
- Majola, Given. "Wellness Warehouse partners with Honeybee Heroes in education initiative". IOL.
- "Stanford Valley small businesses team up to save the bees". The Newspaper. Retrieved 1 November 2021.
- "The Art of Good Honey… and Helping Bees Thrive in South Africa!". Good Things Guy. Retrieved 1 November 2021.