Honest Tea (U.S.) is a bottled organic tea company based in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. The company is a wholly owned subsidiary of The Coca-Cola Company.
|Manufacturer||Honest Tea, Inc / The Coca-Cola Company|
|Distributor||The Coca-Cola Company|
|Country of origin||United States|
Honest Tea was founded in 1998 by Seth Goldman, a graduate of Harvard and the Yale School of Management who got the idea to found a beverage company while he was at business school. There were two key ideas behind the company: to bring beverages to market that were organic and not as heavily sweetened, and to conduct the business using fair trade principles. Goldman and one of his Yale professors, Barry Nalebuff, conceived the idea for the company and raised $500,000 in startup funds from friends and family.
The first order for Honest Tea was from Fresh Fields, an East Coast natural grocery chain that was later acquired by Whole Foods Market. By 2006, Honest Tea had revenue of $13.5 million and was selling about 1.5 million cases a year.
In 2013 Honest Tea's sales were worth $112 million, and in June 2014 sales for 2014 were projected to be around $130 million.
- "Even after sale to Coca-Cola, Bethesda-based Honest Tea 'work in progress'". The Washington Post. June 29, 2014. Retrieved February 11, 2015.
- "Drink maker finds Coke its cup of tea – Beverage Industry, Body Shop International Plc, Maine". Baltimore Sun. 2008-04-16. Archived from the original on 2011-05-22. Retrieved 2009-07-15.
- Paul Ziobro March 1, 2011 Coke Buys Rest of Honest Tea
- "White House Unbuttons Formal Dress Code". The New York Times. 2009-01-29. Retrieved 2010-05-04.
- "Australian iced tea more 'honest' than US". The Sydney Morning Herald. 2007-03-19.
- Long, Christine (2015-07-23). "The woman who took on Coke and won". The Age. Retrieved 2018-11-13.