Home Shopping Network
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HSN, formerly Home Shopping Network, is an American free-to-air television network owned by the Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in the Gateway area of St. Petersburg, Florida, United States, the home shopping channel has former and current sister channels in several other countries. HSN also has an online outlet at HSN.com.
|Launched||September 20, 1982|
|Owned by||Qurate Retail Group (formerly Liberty Interactive)|
|Picture format||1080i (HDTV)|
(HD feed downgraded to letterboxed 480i for the SDTV feed)
|Slogan||It's fun here.|
|Headquarters||St. Petersburg, Florida, United States|
|Formerly called||Home Shopping Club (1982–1985)|
|Digital terrestrial television||Varies within location|
|Ion Television O&Os||xx.6 (check local listings for channel number)|
|Dish Network||Channel 74 (SD)|
Channel 287 (HD)
|DirecTV||Channel 70-1 and 240 (HD)|
Channel 1240 (VOD)
|Channel slots varies on each operator||Available on most providers|
|AT&T U-verse||Channel 422 (SD)|
Channel 1422 (HD)
|Verizon FiOS||Channel 151 (SD)|
Channel 651 (HD)
|Digital media receiver||Roku and Apple TV (4th generation)|
|Website||HSN Live Stream|
HSN2 Live Streaming
|Traded as||NASDAQ: HSNI|
S&P 400 Component
|Founded||October 24, 1977|
|Mindy Grossman (CEO (2006-2017))|
|Parent||Qurate Retail Group|
Mindy Grossman is a former CEO of the company. She became CEO of HSN in 2006, and aggressively reinvented and relaunched the brand. She took HSN public in 2008, and has overseen its multibillion-dollar retail portfolio and multimedia expansion. Grossman left HSNi in May 2017 to helm Weight Watchers.
The forerunner of HSN was launched by Lowell "Bud" Paxson and Roy Speer in 1982 as the Home Shopping Club, a local cable channel seen on Vision Cable and Group W Cable in Pinellas County, Florida. It expanded into the first national shopping network three years later on July 1, 1985, changing its name to the Home Shopping Network, and pioneering the concept of a televised sales pitch for consumer goods and services. Its competitor and future owner QVC was launched the following year.
The idea for HSN had its roots in a radio station managed by Paxson. Due to an advertiser's liquidity problem in 1977, the company was paid in can openers. Left with having to raise the funds, on-air personality Bob Circosta went on the radio and sold the can openers for $9.95 each. The can openers sold out, and an industry was born. Circosta later became the new network's first ever home shopping host and would eventually sell 75,000 different products in over 20,000 hours of live television.
In 1986, HSN began a second network that broadcast free-to-air on a number of television stations it had acquired under the name Silver King Broadcasting. In 1999, the stations were sold to IAC founder Barry Diller and changed its name to USA Broadcasting, with a few of them ending HSN programming outside of overnight hours and taking on a local programming format equivalent to Toronto's Citytv. HSN continues to air on low-power stations (one of these is owned in agreement by Univision). Ventana Television (ventana meaning window in Spanish) has the same street address as HSN, and is the holding company for its broadcast licenses.
In 1997, HSN formally launched its second nationwide electronic retail venture, a 24-hour network under the America's Store name (it had operated similar concepts of more limited scale since 1988). In April 2007, America's Store ceased operating permanently. Most of the America's Store hosts (some of which were already splitting hosting duties between networks) were absorbed into the HSN programming schedule.
In 1998, Home Shopping Network launched a Spanish-language service Home Shopping en Español on the Univision-owned Galavision subscription network. In 2000, the Spanish version rebranded itself as HSE and began broadcasting on low-power stations in the U.S. and Puerto Rico. It also ceased to broadcast through Galavision. In June 2002, HSE ceased to operate.
In 1999, the company launched a website, HSN.com. In an attempt to engage with younger consumers in 2009, HSN produced a 14-episode online video series, Faces of Beautiful You, which follows three young women who find solutions to many of life's problems through HSN's beauty products. The campaign included a Facebook widget, character blogs, and profiles for the three main characters on Twitter, MySpace, and Facebook.
In September 2000, Home Shopping Network officially changes its name to HSN.
On August 19, 2012, HSN co-founder Roy Speer died after a long illness. Bud Paxson died on January 9, 2015.
In April 2017, HSN CEO Mindy Grossman stepped down to assume the CEO position at Weight Watchers. On July 6, 2017, Liberty Interactive announced it would buy the remaining 62% of HSN stock it did not already own in order to acquire the company for its QVC Group. QVC CEO Mike George would be CEO of the combined company.
In August 2009, HSN launched a high definition simulcast feed, which broadcasts in the 1080i resolution format. At launch, it was carried by Time Warner Cable and Verizon FiOS, and like the SD feed, is now carried by most pay-TV providers.
When the HD channel launched, the network had a different presentation than most HD channels, choosing to present content on the standard definition feed using a left cut of the HD image rather than taken from the center of the screen within the standard 4:3 safe area. As of February 2013, the standard definition channel is now merely downscaled at the provider from the HD feed rather than having a devoted channel for 4:3 TVs.
HSN launched a companion channel, HSN2, on August 1, 2010, which acts as a timeshift channel carrying tape-delayed presentations of products and programming. Dish Network has carried it since launch.
America's Store (AS) began in 1988 as the Home Shopping Club Overnight Service, which aired on broadcast stations around the United States from midnight to 9 a.m. and, in particular, on WWOR-TV from 3 to 6 a.m. in the New York City metropolitan area, along with its national superstation feed. In 1989, HSN purchased a number of low-power television stations and began operating the service 24 hours a day as Home Shopping Spree. In 1997, the name was changed again to America's Jewelry Store to reflect a switch to selling exclusively jewelry. This incarnation met with limited success, and as a result, in 1998, the selection was expanded to include all of HSN's inventory categories, with the word "Jewelry" being removed from the network's name. In 2003, America's Store began to be carried on DirecTV. The network went off the air in April 2007.
HSN's U.S. operations are based in St. Petersburg, Florida, which houses its corporate headquarters, studio and broadcasting facilities. Additional call center facilities are located in Roanoke, Virginia & Toledo, Ohio. Distribution centers are situated in Roanoke, Piney Flats, Tennessee, and Fontana, California.
HSN also operates retail outlet stores in Orlando, Brandon, Bardmoor, Tampa and St. Petersburg. HSN is live 24 hours a day, 364 days a year (it has previously tested carrying recorded programming during some graveyard slot hours, but unsuccessful). During live broadcasts the word "LIVE" is inserted above the on air graphic on the top-right corner, which is now always the case. HSN's hosts stay on the air for 2 or 3 hours and feature 5 to 10 products at a time. The channel usually ends live broadcasting for the Christmas holiday at about 4:00pm EST Christmas Eve, and returns live at 11:00pm EST Christmas Day. For the first twelve years, a looping Yule log was aired from Noon Christmas Eve to Midnight Boxing Day. The show allowed members of the staff to go on camera with their families to say hello to relatives back home.
Previously aired broadcasts could be re-watched on the YouTube channel of HSN. HSN first uploaded full-length episodes for several of the most popular programs, for instance The Monday Night Show with Adam Freeman, in February 2016, then expanded it to cover all programming in 26 August 2016, including the pre-recorded Christmas broadcasts.
HSN had a UK sister network called HSE, which has ceased operating.
HSN has a sister network in Europe called HSE24. ("Home Shopping Europe")
The Shopping Channel was launched in 1987 as Canadian Home Shopping Network (CHSN), HSN's sister network in Canada. In 1999, the station was sold to Rogers Communications and is no longer affiliated with HSN.
Home Shopping Network is currently aired in the Philippines via Shop TV, a shopping channel owned by Solar Entertainment Corporation. It is also aired as a paid advertising block on PTV, IBC, BEAM TV, AksyonTV and most of the channels owned by Solar Entertainment Corporation including Diva Universal Philippines which is a joint venture with NBCUniversal. In 2015, The HSN brand is no longer named on screen, but they used the shopping channel's name.
Home Shopping Europe was launched in Italy in 2001 as Home Shopping Europe, replacing H.O.T. Italia (when this acronym intended the television channel Home Order Television). In 2003, the frequencies of HSE were sold to Mediaset and the channel was renamed Mediashopping. In 2011, Home Shopping Europe bought the channel back; the channel was renamed HSE24.
HSN organises its product range into nine distinct categories:
- Fashion and Accessories
- For the Home
- Beauty and Fragrance
- Toys and Games
- Jewellery and Watches
- Kitchen and Food
- Health and Fitness
- Crafts and Sewing
HSN has a team of 23 so-called "Show Hosts" who present themed programmes (mostly Great Gifts and Electronic Gifts) on a rotating schedule, including:
- Adam Freeman
- Alyce Caron
- Amy Morrison
- Bobbi Ray Carter
- Callie Northagen
- Carrie Smith
- Colleen Lopez
- Connie-Craig Carroll
- Debbie Denmon
- Guy Yovan
- Helen Keaney
- Lesley Ann Machado
- Lynn Murphy
- Marlo Smith
- Michelle Yarn
- Robin Wall
- Sarah Anderson
- Shannon Fox
- Shannon Smith
- Suzanne Runyan
- Tina Jennings
- Tamara Hooks
- Valerie Stup
HSN National started life with a standard rotary phone system that concentrated calls to the front of the queue. This corresponded to the front row of order takers in the HSN Studio at the Levitz Center (so named as the location was a former Levitz furniture store) in Clearwater, Florida. After several months, this system was no longer adequate and HSN entered a phase where a phone system from GTE was used. HSN claimed that the systems' inability to handle the high call volumes resulted in a loss of business. HSN sued GTE for $1.5 billion. In a counter-libel suit, GTE claimed that HSN had slandered the company; GTE won a $100 million judgment. Both parties settled out of court. In the interim, HSN found another telephone vendor to handle its call volume. The Rockwell corporation's Galaxy line of switches was used for the current call center (as well as the new locations in St. Petersburg).
HSN has an in-house call center in St. Petersburg, Florida, which mostly handles customer service calls. HSN also employs several hundred customer service representatives from work at home positions who take calls and place orders via HSN's customer service intranet. HSN also contracts call centers to handle its sales calls especially when HSN is broadcasting shows with highly popular items.
Interactive Voice ResponseEdit
HSN was an early adopter of an Interactive Voice Response (IVR) system for order entry. This system allowed customers to place orders through the IVR rather than an agent. The original IVR was a product supplied by Precision Software, Incorporated (PSi) of St. Paul, Minnesota. The product made use of an Intel PC chassis and Dialogic boards for call termination. As the system also needed to communicate with the Burroughs mainframe, it used a serial connection to communicate with the online application. While PSi had off-the-shelf components, it required a great deal of customization to create scripts and interface with the order entry system. PSi ran up a high number of hours and this caused HSN to actually purchase PSi rather than pay their bill. Once released, the system was branded TOOTIE (after the bicycle horn that show hosts used to help excite the audience and was the network's mascot up until the mid-1990s).
As the size of HSN's call center kept increasing, it decided to create a new IVR platform that could handle more load. As nothing available on the open market could handle the volume HSN required, the PSi subsidiary started work on a customer platform called the TSP. This platform was installed in HSN's new facility and could handle a large number of T1 lines (each T1 has a capacity of 24 separate callers). This system originally communicated through a Stratus computer (acting as a poll/select terminal gateway) to the mainframe, but this was later changed to a direct TCP/IP connection. This system was dubbed Tootie II internally.
- "World's Most Powerful Women". Mindy Grossman. Forbes.com. Retrieved 23 August 2012.
- Grossman, Mindy. "HSN’s CEO on Fixing the Shopping Network’s Culture". Harvard Business Review. December 2011. Reprinted in: Harvard Business Review. How I Did It: Lessons from the Front Lines of Business. Harvard Business Review Press, 2014. pp. 54–61.
- "Weight Watchers Hires HSN's Mindy Grossman As CEO". Retrieved 2 October 2017.
- "Weight Watchers New CEO HSN Mindy Grossman" (Press release). Forbes. 6 July 2017.
- Isidore, Chris (6 Jul 2017). "QVC buying rival Home Shopping Network". CNN Money. Retrieved 6 July 2017.
- "HSN HD Now Available". Retrieved 2 October 2017.
- HSN2 Set For Aug. 1 Dish Network Debut Multichannel News June 14, 2010
- "Storia della TV (in Italian)". Retrieved 2 October 2017.
- AP (4 November 1989). "COMPANY NEWS; GTE Settles Dispute With Home Shopping". Retrieved 2 October 2017 – via www.nytimes.com.