HitRecord (pronounced /ˈhɪt rɪˈkɔːrd/; often stylized as HITREC●RD) is an online collaborative media platform founded and owned by actor and director Joseph Gordon-Levitt. The company uses a variety of media to produce such projects as short films, books, and DVDs.[1] HitRecord has produced such short films as Morgan M. Morgansen's Date with Destiny and its sequel Morgan and Destiny's Eleventeenth Date: The Zeppelin Zoo.

TypePrivate, for-profit
IndustryCreative industry: film, music, publishing
FoundedJune 20, 2004 (2004-06-20)
FounderJoseph Gordon-Levitt
Dan Gordon-Levitt
OwnerJoseph Gordon-Levitt
Number of employees
WebsiteOfficial website


In 2005, actor Joseph Gordon-Levitt started the site with his brother, Dan. It began as a way for them to solicit feedback for videos they posted, but as time went on they opened the platform up to other creative people who wanted to review and remix their and others' work.[2]

Rather than just exhibiting and admiring each others work as isolated individuals, we gather here to work on projects together. Having someone take creative liberty with what I've done, it's just fascinating. It's like, 'Wow they really got it.' Or they didn't get it. You can really tell, based on the art that they make. Much more than what the box office was.

—Joseph Gordon-Levitt[2]

In January 2010 at the Sundance Film Festival, HitRecord launched its new website and introduced its new professional production methodology, allowing contributing artists to be paid for their work. He invited audiences to collectively collaborate with him in the filmmaking process, and create, record, and remix each other's art with the goal of creating cohesive short multimedia work that would have a special screening at the end of the Festival.[3] That year, Joseph sent out $50,000 worth of checks to its contributors.[2] The site now hosts nearly 80,000+ members[4] and pulls in about 1,000 videos, songs, text pieces and artworks daily.[5]

The company's logo is the record symbol, which Gordon-Levitt can be seen wearing frequently in interviews, at events and appearances. The actor/founder says "that round REC button became a symbol, a metaphor for taking things into my own hands and doing it."[6]

HitRecord's work was also featured at 2010 SxSW[1] and at the 2012 Sundance Film Festival.[4]


Founder Gordon-Levitt at the London Film Festival in October 2013, wearing the HitRecord logo button.

Feature filmsEdit

Short filmsEdit

hitRECord on TVEdit

The show premiered on January 18, 2014, at 10pm on Pivot. It is hosted by Joseph Gordon-Levitt, and the series will feature short films, live conversations and performances.[18] $50,000 is set aside from the budget of each episode to compensate contributing artists (426 contributing artists in Episode 1).[19]


The Tiny Book of Tiny Stories 2010 was self-published in 2010 by hitrecord.org. Featuring 45 contributors from 2,312 contributions to the Tiny Stories collaboration. This edition of the Tiny Book of Tiny Stories 2010 was sold exclusively via HitRecord's website and carries no ISBN.[20]

The Tiny Book of Tiny Stories: Volume 1 was released on December 6, 2011. Gordon-Levitt, known within the HitRecord community as RegularJOE, directed thousands of collaborators to tell tiny stories through words and art. With the help of the entire creative collective, Gordon-Levitt gathered, edited and curated over 8,500 contributions into this collection of original art from 67 contributors.[5]

Volume 1 saw its sequels when HitRecord released The Tiny Book of Tiny Stories: Volume 2 on November 13, 2012 and The Tiny Book of Tiny Stories: Volume 3 in 2013.[5] Volume 2 featured 62 contributors from some 14,946 contributions.

In May 2012, HitRecord published Little Red Riding Hood Redux, the adaptation of the classic fairy tale with art, essays, and paper doll cut-outs from 66 contributors.

The Tiny Book of Tiny Stories: Volume 1 and the book of RECollection: Volume 1 are both available on iTunes.


RECollection: Volume 1 is a collection of a book, a DVD and a CD released on September 20, 2011. It features contributions of 471 collaborators is what and is the very first anthology of HitRecord's work. The book is 64 full-color pages of poetry, prose, paintings, photography, comical curiosities, non-sequiturs, and bed-time stories. While the DVD is a collection of 36 short films created under the direction of Gordon-Levitt (and sometimes starring in). It features short films, animations, music videos, "tiny stories" and records from HitRecord's various live events. The CD is a compilation of 17 collaboratively-made songs sung by various artists on Gordon-Levitt's "pretend" radio show.


Move on the SunEdit

Move on the Sun, released September 11, 2012, is a pop, alternative rock music CD.

  1. "Move on the Sun" – 3:41
  2. "Enjoy the Ride" – 3:33
  3. "Downtown 81" – 3:14
  4. "Anicca (Original)" – 2:44
  5. "Electric Loss" – 4:24
  6. "Malibu" – 4:25
  7. "Wolves in the Woods" – 3:57
  8. "Please Hold (Interlude)" – 0:49
  9. "The Good Stay Young (Interlude)" – 0:36
  10. "Diamond in the Rough" – 4:01
  11. "More" – 4:26
  12. "For Mallory" – 3:12
  13. "No Time to Wait" (Anicca Remix) featuring Cibo Matto – 3:09
  14. "The Grind" featuring Nels Cline – 7:08
  15. "Why Am I So Dizzy?" featuring Joseph Gordon-Levitt – 2:24

Total length: 51:43

Fall FormalEdit

Fall Formal (HitRecorderly #3), released April 16, 2013, is a pop, alternative rock music CD.

  1. "Introduction" feat. Kid Koala & Uberband – 2:01
  2. "American Scrimp n Save" feat. Sia & Regular Joe – 3:08
  3. "Nothing Big" feat. Tasha Taylor & Regular Joe – 2:07
  4. "Le Petit Soldat" feat. Evilolive, Themetafictionist & Regular Joe – 2:18
  5. "Act 2 Introduction" feat. Kid Koala & Uberband – 1:31
  6. "I Have No Cats" feat. Regular Joe & the Cats – 2:08
  7. "Soul n Serotonin" feat. Tasha Taylor & Regular Joe – 3:35
  8. "Finale" feat. Regular Joe – 5:37

Total length: 22:25



  1. ^ a b "hitRECord – About Us". hitRECord.org. Archived from the original on 2 August 2012. Retrieved 28 September 2012.
  2. ^ a b c Stein, Joel (18 September 2011). "Profiling Joseph Gordon-Levitt: The Crowd-Sourced Version". TIME magazine. Retrieved 28 September 2012.
  3. ^ Knegt, Peter (18 November 2009). "Sundance Film Festival Unveils 2010 New Frontier Lineup". Indie Wire. Retrieved 29 September 2012.
  4. ^ a b Labrecque, Jeff (27 January 2012). "Sundance 2012: Joseph Gordon-Levitt talks Sundance, Hit RECord, and being Abe Lincoln's son". Entertainment Weekly. Retrieved 29 September 2012.
  5. ^ a b c Hart, Hugh (Nov 30, 2011). "Inception Star's Crowdsourced HitRecord Website Becomes a Book". LA weekly. Retrieved 28 September 2012.
  6. ^ Sperling, Nicole (29 September 2011). "'50/50's' Joseph Gordon-Levitt is hip to the creative process". Los Angeles Times. Retrieved 28 September 2012.
  7. ^ "HITRECORD".
  8. ^ "HITRECORD".
  9. ^ "HITRECORD".
  10. ^ "HITRECORD".
  11. ^ "HITRECORD".
  12. ^ "HITRECORD".
  13. ^ "HITRECORD".
  14. ^ "HITRECORD".
  15. ^ "HITRECORD".
  16. ^ "HITRECORD".
  17. ^ "HITRECORD".
  18. ^ Weingus, Leigh (27 March 2013). "HitRECord On Pivot: Joseph Gordon-Levitt Launches TV Show". Huffington Post. Retrieved 28 March 2013.
  19. ^ Justin, Neal (January 22, 2014). "With 'HitREcord TV,' Joseph Gordon-Levitt finds a new way to do a variety show". Star Tribune. Retrieved February 20, 2014.
  20. ^ Villarreal, Yvonne (Dec 5, 2011). "Interview: Joseph Gordon-Levitt on 'The Tiny Book of Tiny Stories'". Los Angeles Times. Retrieved 10 January 2014.
  21. ^ https://hitrecord.org/help

External linksEdit