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Heroes (previously Miniature Heroes) is a brand of boxed/tinned confectionery currently manufactured by Cadbury. Introduced in September 1999,[1] they were a response to rival Mars' "Celebrations". The product contains miniature versions of various Cadbury chocolate bars and is known as "Favourites" in Australia and New Zealand. Heroes are most popular around holidays, such as Christmas, Halloween and Easter.

Product typeConfectionery
IntroducedSeptember 1999
Related brandsList of Cadbury products
MarketsUnited Kingdom, Ireland, New Zealand and Australia


United Kingdom, the Isle of Man and IrelandEdit

Previous selections included[2]Edit

Australia and New ZealandEdit


  1. ^ Cadbury Heroes
  2. ^ < "Chocolate box favourites ditched". Newsbeat, BBC Radio 1. 19 December 2018. Retrieved 12 May 2019.

External linksEdit