Heroes (confectionery)

Heroes (previously Miniature Heroes) is a brand of boxed/tinned confectionery currently manufactured by Cadbury. Introduced in September 1999,[1] they were a response to rival Mars' "Celebrations". The product contains miniature versions of various Cadbury chocolate bars and is known as "Favourites" in Australia and New Zealand. Heroes are most popular around holidays, such as Christmas, Halloween and Easter.

Product typeConfectionery
IntroducedSeptember 1999
Related brandsList of Cadbury products
MarketsUnited Kingdom, Ireland, New Zealand and Australia


United Kingdom, the Isle of Man and IrelandEdit

Previous selections included[2]Edit

  • Bournville (Added in 2008, removed in 2013)
  • Dairy Milk Whole Nut (Dairy Milk with added hazelnut in the centre. Added in 2002, removed in 2008)
  • Dream (Removed in 2008)
  • Fuse (Removed in mid-2000's)
  • Picnic (Removed in 2007)
  • Time Out (Removed in 2007)
  • Toblerone (Added for Christmas 2013, 2014 and 2015)
  • Nuts About Caramel (Cadbury's Caramel with added hazelnut in the centre. Removed in Mid-2000's)

Australia and New ZealandEdit


  1. ^ "Cadbury Heroes". Archived from the original on 2007-10-27. Retrieved 2008-02-02.
  2. ^ < "Chocolate box favourites ditched". Newsbeat, BBC Radio 1. 19 December 2018. Retrieved 12 May 2019.

External linksEdit