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Head & Shoulders (H&S) is an American brand of anti dandruff and non dandruff shampoo produced by parent company Procter & Gamble that was introduced in 1961.[2]

Head & Shoulders
Head and shoulders.png
Product type Anti-dandruff shampoo
Owner Procter & Gamble
Country United States
Introduced November 1961; 56 years ago (1961-11)[1]
Markets Worldwide
Website www.headandshoulders.com
The Head & Shoulders sachet in Taguig, Metro Manila, Philippines

By 1982, it was the "number one brand" of shampoo, and it was noted that "[n]o one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo.[3]

Since the 1980s, the brand has long been marketed under the tagline, "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address.[4]

In the 2000s, however, sales of the product dropped off, a phenomenon blamed on overextension of the brand into too many varieties, with over thirty kinds of Head & Shoulders being sold.[5] A large number of celebrities have appeared in advertising campaigns for the brand, including Mexican celebrity Thalía,[6] British Formula One driver Jenson Button,[7], Argentine footballer Lionel Messi and Indian actor Ranveer Singh.

The various active ingredients in Head & Shoulders are selenium sulfide, piroctone olamine and pyrithione zinc.[8]

List of Celebrities who have appeared in Head & Shoulders advertisementsEdit

Head & Shoulders has a long history of celebrities and sports personalities featuring in their commercials, a core strategy of the brand for many years.

Celebrity Profession Year Gender
Iko Uwais[9] Actor 2017 M
Serenay Sarikaya[10] Actress 2017 F
Gus Kenworthy[11] Olympian 2017 M
Gigi Buffon[12] Footballer 2017 M
Antoine Griezmann[13] Footballer 2017 M
Aimée Sayah[14] Actress 2017 F
Amina Khalil[15] Actress 2017 F
Tamannaah Bhatia[16] Actress 2016 F
Ni Ni[17] Actress & Model 2016 F
Sandara Park[18] Singer 2016 F
Ranveer Singh[19] Actor 2016 M
Anna Lewandowska[20] Fitness Trainer 2016 F
David Boudia[21] Diver 2016 M
Manuel Neuer[22] Footballer 2016 M
Robert Lewandowski[23] Footballer 2016 M
Giovanni Dos Santos[24] Footballer 2016 M
Cedi Osman[25] Basketball Player 2015 M
Filippo Magnini[26] Swimmer 2015 M
Odell Beckham Jr.[27] Football Player 2015 M
Alaa Wardi[28] Musician 2014 M
Evgeni Malkin[29] Hockey Player 2014 M
Donna Agnesia[30] Television Presenter 2014 F
Sofia Vergara[31] Actress 2014 F
Federica Pellegrini[32] Swimmer 2014 F
Eddie Peng[33] Actor 2013 M
Mikkel Hansen[34] Handball Pleayer 2013 M
Mats Hummels[35] Footballer 2013 M
Tuomo Ruutu[36] Hockey Player 2013 M
Iker Casillas[37] Footballer 2013 M
Cameron van der Burgh[38] Swimmer 2013 M
Joe Hart[39] Footballer 2013 M
Josh Hamilton[40] Baseball Player 2013 M
CJ Wilson[41] Baseball Player 2013 M
Marija Karan[42] Actress 2013 F
Lionel Messi[43] Footballer 2013 M
Matteo Guidicelli[44] Actor 2012 M
Mellouli[45] Swimmer 2012 M
Scarlet Ortiz[46] 2012 F
Juan Carlos Navarro[47] Basketball Player 2012 M
Norelys Rodriguez[48] Model 2012 F
Henrik Lundqvist[49] Hockey Player 2012 M
Minh Hang[50] Actress 2012 F
Eamon Sullivan[51] Swimmer 2012 M
Luz Valdivieso[52] Actress 2012 F
Kris Bernal[53] Actress 2012 F
Maja Salvador[54] Singer 2012 F
Emil Hegle Svendsen[55] Biathlon Champion 2012 M
Anastasia Zavorotnyuk[56] Presenter 2012 F
Michael Phelps[57] Swimmer 2012 M
Raya Abirached[58] Presenter 2012 F
Abigail Boyle[59] Dancer 2012 F
Albert Subirats[60] Swimmer 2012 M
Nikola Karabatić[61] Handball Player 2012 M
Aljur Abrenica[62] Actor 2012 M
Thalía[63] Singer 2011 F
Asmirandah Zantman[64] Actress 2011 F
John Lloyd Cruz[65] Actor 2011 M
Saif Ali Khan[66] Actor 2011 M
Jenson Button[67] F1 Pilot 2011 M
Nikos Kouris[68] Actor 2011 M
Rie Hasegawa[69] Model 2011 F
Darius Sinathriya[70] Model 2011 M
Juliana Paes[71] Actress 2011 F
Sebastian Vettel[72] F1 Pilot 2011 M
Mariano Zabaleta[73] Tennis Player 2011 M
Anastasia Zavorotnyuk[74] 2011 F
Kareena Kapoor[75] Actress 2011 F
Donnie Yen[76] Actor 2011 M
Alyson Hannigan[77] Actress 2011 F
Roel Vanderstukken[78] Actor 2011 M
Joe Mauer[79] Baseball Player 2011 M
Fernando Verdasco[80] Tennis Player 2011 M
Soha Ali Khan[81] Actress 2011 F
Raemon Sluiter[82] Tennis Player 2011 M
Mehmet Okur[83] Basketball Player 2010 M
Youssef El Khal[84] Actor 2010 M
Stefan Gödde[85] 2010 M
Go Joon-hee[86] Actress 2010 F
Katarzyna Cichopek[87] Show Girl 2010 F
Shahid Afridi[88] Cricket Player 2010 M
Diego Torres[89] Singer 2010 M
Anushka Shetty [90] Actress 2010 F
Antar Yahia[91] Footballer 2010 M
Luli Fernandez[92] Presenter 2010 F
Angel Locsin[93] Actress 2010 F
Marcio Garcia[94] Actor 2010 M
Malu Mader[95] Actress 2010 F
Kıvanç Tatlıtuğ[96] Actor 2009 M
Manny Pacquiao[97] Boxer 2009 M
Oscar De la Hoya[98] Boxer 2009 M
Troy Polamalu[99] Football Player 2009 M
Lee Hom Wang[100] Actor 2009 M
Luis Manzano[101] Journalist 2008 M
Krzysztof Ibisz[102] Actor 2008 M
Jolin Tsai[103] Singer 2008 F
Mariel Rodriguez[104] Actress 2008 F
Zanjoe Marudo[105] Actor 2008 F
Kristine Hermosa[106] Actress 2007 F
Mehmet Günsür[107] Actor 2007 M
Rhian Ramos[108] Actress 2007 F
Vivian Hsu[109] Actress 2007 F
Rena Sofer[110] Actress 2007 F
Leonardo Sbaraglia[111] Actor 2007 M
Christophe Dominici[112] Rugby Player 2007 M
Lee Bo-young[113] Actress 2006 F
Maria José Prieto[114] Actress 2006 F
Andrea Serna[115] Actress 2006 F
Melanie Sykes[116] Presenter 2006 F
Yadhira Carrillo[117] Actress 2005 F
Fernanda Urrejola[118] Actress 2005 F
Patty Manterola[119] Actress 2005 F
Julieta Diaz[120] Actress 2005 F
Dorota Staszewska[121] Wind Surfer Champion 2005 F
Paz Bascuñán[122] Actress 2005 F
Paola Rey[123] Actress 2004 F
Zharick Leon[124] Actress 2004 F
Preity Zinta[125] Actress 2004 F
Tony Leung[126] Actor 2004 M
Nuria Roca[127] Presenter 2004 F
Ana La Salvia[128] Actress 2004 F
Shu Qi[129] Actress 2003 F
Alejandro Sanz[130] Singer 2001 M
Shana Petrone[131] Singer 2001 F
Denise Richards[132] Actress & Model 2000 F
Faye Wong[133] Singer 2000 F
Salma Hayek[134] Actress 1999 F
Lark Voorhies[135] Actress 1998 F
Vanessa Marcil[136] Actress 1997 F
Courteney Cox[137] Actress 1996 F
Katarina Witt[138] Figure Skater 1996 F
Joelle Morin[139] Actress 1996 F
Emma Forbes[140] Presenter 1995 F
Lucero[141] Singer 1994 F
Ulrika Jonsson[142] Presenter 1993 F
Ruth Rita[143] 1993 F
Kafetzopoulos[144] Actor 1988 M
Farah Fawcett[145] Actress 1970 F
Sally Geeson[146] Actress 1960 F

ReferencesEdit

  1. ^ Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 423. Retrieved 2013-05-07. 
  2. ^ Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 423. Retrieved 2013-05-07. 
  3. ^ Marketing & Media Decisions (1982), Volume 17, Issues 8-13, page 186.
  4. ^ Thomas O'Guinn, Chris Allen, Richard J. Semenik, Advertising and Integrated Brand Promotion (2014), p. 210: "When Head & Shoulders dandruff shampoo is advertised with the theme "You Never Get a Second Chance to Make a First Impression", the audience realizes that Head & Shoulders could spare them the embarrassment of having dandruff".
  5. ^ Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (2005), p. 73: "Procter & Gamble had seen the same thing happen with its Head & Shoulders brand. Did consumers really need 31 varieties of anti-dandruff shampoo?"
  6. ^ "Thalia, nueva imagen de Head & Shoulders". Revista Merca2.0. Retrieved October 31, 2014. 
  7. ^ Baker, Rosie (24 May 2010). "Jenson Button revealed as face of Head & Shoulders". Marketing Week. Centaur Media. Retrieved 22 August 2011. 
  8. ^ Label: Head and Shoulders (pyrithione zinc)
  9. ^ "Commercial featuring Iko Uwais". 
  10. ^ "Commercial featuring Serenay Sarikaya". 
  11. ^ "Press Release featuring Gus Kenworthy". 
  12. ^ "Press Release featuring Gigi Buffon". 
  13. ^ "Press Release featuring Antoine Griezmann". 
  14. ^ "Press Release featuring Aimée Sayah". 
  15. ^ "Press Release featuring Amina Khalil". 
  16. ^ "Commercial featuring Tamannah Bhatia". 
  17. ^ "Commercial featuring Nini". 
  18. ^ "Commercial featuring Sandara Park". 
  19. ^ "Commercial featuring Ranveer Singh". 
  20. ^ "Commercial featuring Anna Lewandoska". 
  21. ^ "Press Release featuring David Boudia". 
  22. ^ "Press Release featuring Manuel Neuer". 
  23. ^ "Press Release featuring Robert Lewandosky". 
  24. ^ "Press Release featuring Giovanni Dos Santos". 
  25. ^ "Commercial featuring Cedi Osman". 
  26. ^ "Commercial featuring Filippo Magnini". 
  27. ^ "Press Release featuring Odell Beckham". 
  28. ^ "Commercial featuring Alaa Wardi". 
  29. ^ "Commercial featuring Eugeny Malkin". 
  30. ^ "Press Release featuring Donna Agnesia". 
  31. ^ "Press Release featuring Sofia Vergara". 
  32. ^ "Press Release featuring Federica Pellegrini". 
  33. ^ "Commercial featuring Eddie Peng". 
  34. ^ "Commercial featuring Mikkel Hansen". 
  35. ^ "Commercial featuring Matt Hummels". 
  36. ^ "Commercial featuring Tuomo Ruutu". 
  37. ^ "Commercial featuring Ikker Casillas". 
  38. ^ "Commercial featuring Cameron Van Den Burgh". 
  39. ^ "Press Release featuring Joe Hart". 
  40. ^ "Press Release featuring Josh Hamilton". 
  41. ^ "Press Release featuring CJ Wilson". 
  42. ^ "Press Release featuring Marija Karan". 
  43. ^ "Press Release featuring Lionel Messi". 
  44. ^ "Commercial featuring Matteo Guidicelli". 
  45. ^ "Commercial featuring Mellouli". 
  46. ^ "Commercial featuring Scarlet Ortiz". 
  47. ^ "Commercial featuring Carlos Navarro". 
  48. ^ "Commercial featuring Norelys Rodriguez". 
  49. ^ "Commercial featuring Henrik Lunqvist". 
  50. ^ "Commercial featuring Minh Hang". 
  51. ^ "Commercial featuring Eamon Sullivan". 
  52. ^ "Commercial featuring Luz Valdivieso". 
  53. ^ "Commercial featuring Kris Bernal". 
  54. ^ "Commercial featuring Maja Salvador". 
  55. ^ "Commercial featuring Emil Hegle Svendsen". 
  56. ^ "Commercial featuring Anastasia Zavorotnyuk". 
  57. ^ "Press Release featuring Michael Phelps". 
  58. ^ "Social Post featuring Raya". 
  59. ^ "Press Release featuring Abigail Boyle". 
  60. ^ "Press Release featuring Albert Subirats". 
  61. ^ "Press Release featuring Nikola Karrabatic". 
  62. ^ "Press Release featuring Aijur Abrenica". 
  63. ^ "Commercial featuring Thalia". 
  64. ^ "Commercial featuring Asmirandah Zantman". 
  65. ^ "Commercial featuring John Lloyd Cruz". 
  66. ^ "Commercial featuring Saif Ali Khan". 
  67. ^ "Commercial featuring Jenson Button". 
  68. ^ "Commercial featuring Nikos Kouris". 
  69. ^ "Commercial featuring Rie Hasegawa". 
  70. ^ "Commercial featuring Darius Sinathrya". 
  71. ^ "Commercial featuring Juliana Paes". 
  72. ^ "Commercial featuring Sebastian Vettel". 
  73. ^ "Commercial featuring Mariano Zabaleta". 
  74. ^ "Commercial featuring Anastasia Zavorotnuyk". 
  75. ^ "Commercial featuring Kareena Kapoor". 
  76. ^ "Press Release featuring Donnie Yen". 
  77. ^ "Press Release featuring Alyson Hanningan". 
  78. ^ "Press Release featuring Roel Vanderstukken". 
  79. ^ "Press Release featuring Joe Mauer". 
  80. ^ "Press Release featuring Fernando Verdasco". 
  81. ^ "Press Release featuring Soha Ali Khan". 
  82. ^ "Press Release featuring Raemon Sluiter". 
  83. ^ "Commercial featuring Mehemet Okur". 
  84. ^ "Commercial featuring Youssef El Khal". 
  85. ^ "Commercial featuring Stefano Godde". 
  86. ^ "Commercial featuring Goo Joon Hee". 
  87. ^ "Commercial featuring Katarzyna Cichopek". 
  88. ^ "Commercial featuring Shahid Afridi". 
  89. ^ "Commercial featuring Diego Torres". 
  90. ^ "Commercial featuring Annushka Shetty". 
  91. ^ "Commercial featuring Antar Yehia -". 
  92. ^ "Commercial featuring Luli Fernandez". 
  93. ^ "Press Release featuring Angel Locsin". 
  94. ^ "Press Release featuring Marcio Garcia". 
  95. ^ "Press Release featuring Malu Mader". 
  96. ^ "Commercial featuring Kivanc Tallitug". 
  97. ^ "Commercial featuring Manny Pacquiao". 
  98. ^ "Commercial featuring Oscar Dela Hoya". 
  99. ^ "Commercial featuring Troy Polamalu". 
  100. ^ "Commercial featuring Lee Hom Wang". 
  101. ^ "Commercial featuring Luis Manzano". 
  102. ^ "Commercial featuring Krzysztof Ibisz". 
  103. ^ "Commercial featuring Jolin Tsai". 
  104. ^ "Commercial featuring Mariel Rodriguez". 
  105. ^ "Commercial featuring Zanjoe Marudo". 
  106. ^ "Commercial featuring Kristine Hermosa". 
  107. ^ "Commercial featuring Mehemet Gunsur". 
  108. ^ "Commercial featuring Rhianna Ramos". 
  109. ^ "Commercial featuring Vivian Hsu". 
  110. ^ "Commercial featuring Rena Soffer". 
  111. ^ "Commercial featuring Leonardo Sbaraglia". 
  112. ^ "Commercial featuring Christophe Dominici". 
  113. ^ "Commercial featuring Boyoung Lee". 
  114. ^ "Commercial featuring Maria José Prieto". 
  115. ^ "Press Release featuring Andrea Serna". 
  116. ^ "Press Release featuring Melanie Sykes". 
  117. ^ "Commercial featuring Yadhira Carillo". 
  118. ^ "Commercial featuring Fernanda Urrejola". 
  119. ^ "Commercial featuring Patty Manterola". 
  120. ^ "Commercial featuring Julieta Diaz". 
  121. ^ "Press Release featuring Dorota Staszewska". 
  122. ^ "Commercial featuring Paz Bazcunan". 
  123. ^ "Commercial featuring Paola Rey". 
  124. ^ "Commercial featuring Zharick Leon". 
  125. ^ "Commercial featuring Preity Zinta". 
  126. ^ "Commercial featuring Tony Leung". 
  127. ^ "Press Release featuring Nuria Roca". 
  128. ^ "Press Release featuring Ana La Salvia". 
  129. ^ "Commercial featuring Shu Qi". 
  130. ^ "Commercial featuring Alejandro Sanz". 
  131. ^ "Press Release featuring Shana Petrone". 
  132. ^ "Commercial featuring Denise Richards". 
  133. ^ "Commercial featuring Faye Wong". 
  134. ^ "Commercial featuring Salma Hayek". 
  135. ^ "Press Release featuring Lark Voorhies". 
  136. ^ "Commercial featuring Vanessa Marcil". 
  137. ^ "Commercial featuring Courtney Cox". 
  138. ^ "Commercial featuring Kati Witt B". 
  139. ^ "Commercial featuring Joelle Morin". 
  140. ^ "Commercial featuring Emma Forbes". 
  141. ^ "Commercial featuring Lucero". 
  142. ^ "Commercial featuring Ulrika Jonsson". 
  143. ^ "Commercial featuring Ruth Rita". 
  144. ^ "Commercial featuring Kafetzopoulos". 
  145. ^ "Commercial featuring Farah Fawcett". 
  146. ^ "Commercial featuring Sally Geeson". 

External linksEdit