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Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble that was introduced in 1961.[2]

Head & Shoulders
Head and shoulders.png
Product typeAnti-dandruff shampoo
OwnerProcter & Gamble
CountryUnited States
IntroducedNovember 1961; 57 years ago (1961-11)[1]
MarketsWorldwide
Websitewww.headandshoulders.com Edit this at Wikidata
The Head & Shoulders sachet in Taguig, Metro Manila, Philippines

By 1982, it was the "number one brand" of shampoo, and it was noted that "[n]o one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo.[3]

Since the 1980s, the brand has long been marketed under the tagline, "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address.[4]

In the 2000s, however, sales of the product dropped off, a phenomenon blamed on overextension of the brand into too many varieties, with over thirty kinds of Head & Shoulders being sold.[5] Many celebrities have appeared in advertising campaigns for the brand, including Mexican celebrity Thalía,[6] British Formula One driver Jenson Button,[7] Argentine footballer Lionel Messi and Indian actor Ranveer Singh.

The various active ingredients in Head & Shoulders are selenium disulfide, piroctone olamine and pyrithione zinc.[8]

List of celebrities who have appeared in advertisementsEdit

Head & Shoulders has a long history of celebrities and sports personalities featuring in their commercials, a core strategy of the brand for many years. Kareena Kapoor Khan was also model for Head & Shoulders Shampoo. In two of those commercials she was seen having tremendous dandruff in her head which was visible and she was seen scratching her head vigorously due to dandruff.

Celebrity Profession Year Gender
Crown Du[9] YouTube Personality 2018 F
Keelong and Rays[10] Actors/singers 2018 M
Derek Muller[11] YouTube Personality 2018 M
Claudia Winkleman[12] TV Personality 2017 F
Iko Uwais[13] Actor 2017 M
Serenay Sarikaya[14] Actress 2017 F
Gus Kenworthy[15] Olympian 2017 M
Gianluigi Buffon[16] Footballer 2017 M
Antoine Griezmann[17] Footballer 2017 M
Aimée Sayah[18] Actress 2017 F
Amina Khalil[19] Actress 2017 F
Tamannaah Bhatia[20] Actress 2016 F
Ni Ni[21] Actress & Model 2016 F
Sandara Park[22] Singer 2016 F
Ranveer Singh[23] Actor 2016 M
Anna Lewandowska[24] Fitness Trainer 2016 F
David Boudia[25] Diver 2016 M
Manuel Neuer[26] Footballer 2016 M
Robert Lewandowski[27] Footballer 2016 M
Giovanni Dos Santos[28] Footballer 2016 M
Cedi Osman[29] Basketball Player 2015 M
Filippo Magnini[30] Swimmer 2015 M
Odell Beckham Jr.[31] Football Player 2015 M
Alaa Wardi[32] Musician 2014 M
Evgeni Malkin[33] Hockey Player 2014 M
Donna Agnesia[34] Television Presenter 2014 F
Sofia Vergara[35] Actress 2014 F
Federica Pellegrini[36] Swimmer 2014 F
Eddie Peng[37] Actor 2013 M
Mikkel Hansen[38] Handball Player 2013 M
Mats Hummels[39] Footballer 2013 M
Tuomo Ruutu[40] Hockey Player 2013 M
Iker Casillas[41] Footballer 2013 M
Cameron van der Burgh[42] Swimmer 2013 M
Joe Hart[43] Footballer 2013 M
Josh Hamilton[44] Baseball Player 2013 M
C. J. Wilson[45] Baseball Player 2013 M
Marija Karan[46] Actress 2013 F
Lionel Messi[47] Footballer 2013 M
Matteo Guidicelli[48] Actor 2012 M
Oussama Mellouli[49] Swimmer 2012 M
Scarlet Ortiz[50] Actress 2012 F
Juan Carlos Navarro[51] Basketball Player 2012 M
Norelys Rodriguez[52] Model 2012 F
Henrik Lundqvist[53] Hockey Player 2012 M
Minh Hang[54] Actress 2012 F
Eamon Sullivan[55] Swimmer 2012 M
Luz Valdivieso[56] Actress 2012 F
Kris Bernal[57] Actress 2012 F
Maja Salvador[58] Singer 2012 F
Emil Hegle Svendsen[59] Biathlon Champion 2012 M
Anastasia Zavorotnyuk[60] Presenter 2012 F
Michael Phelps[61] Swimmer 2012 M
Raya Abirached[62] Presenter 2012 F
Abigail Boyle[63] Dancer 2012 F
Albert Subirats[64] Swimmer 2012 M
Nikola Karabatić[65] Handball Player 2012 M
Aljur Abrenica[66] Actor 2012 M
Thalía[67] Singer 2011 F
Asmirandah Zantman[68] Actress 2011 F
John Lloyd Cruz[69] Actor 2011 M
Saif Ali Khan[70] Actor 2011 M
Jenson Button[71] F1 Pilot 2011 M
Nikos Kouris[72] Actor 2011 M
Rie Hasegawa[73] Model 2011 F
Darius Sinathriya[74] Model 2011 M
Juliana Paes[75] Actress 2011 F
Sebastian Vettel[76] F1 Pilot 2011 M
Mariano Zabaleta[77] Tennis Player 2011 M
Kareena Kapoor[78] Actress 2011 F
Donnie Yen[79] Actor 2011 M
Alyson Hannigan[80] Actress 2011 F
Roel Vanderstukken[81] Actor 2011 M
Joe Mauer[82] Baseball Player 2011 M
Fernando Verdasco[83] Tennis Player 2011 M
Soha Ali Khan[84] Actress 2011 F
Raemon Sluiter[85] Tennis Player 2011 M
Mehmet Okur[86] Basketball Player 2010 M
Youssef El Khal[87] Actor 2010 M
Stefan Gödde[88] TV&Radio Presenter 2010 M
Go Joon-hee[89] Actress 2010 F
Katarzyna Cichopek[90] Show Girl 2010 F
Shahid Afridi[91] Cricket Player 2010 M
Diego Torres[92] Singer 2010 M
Anushka Shetty [93] Actress 2010 F
Antar Yahia[94] Footballer 2010 M
Luli Fernandez[95] Presenter 2010 F
Angel Locsin[96] Actress 2010 F
Marcio Garcia[97] Actor 2010 M
Malu Mader[98] Actress 2010 F
Kıvanç Tatlıtuğ[99] Actor 2009 M
Manny Pacquiao[100] Boxer 2009 M
Oscar De la Hoya[101] Boxer 2009 M
Troy Polamalu[102] Football Player 2009 M
Lee Hom Wang[103] Actor 2009 M
Luis Manzano[104] Journalist 2008 M
Krzysztof Ibisz[105] Actor 2008 M
Jolin Tsai[106] Singer 2008 F
Mariel Rodriguez[107] Actress 2008 F
Zanjoe Marudo[108] Actor 2008 F
Kristine Hermosa[109] Actress 2007 F
Mehmet Günsür[110] Actor 2007 M
Rhian Ramos[111] Actress 2007 F
Vivian Hsu[112] Actress 2007 F
Rena Sofer[113] Actress 2007 F
Leonardo Sbaraglia[114] Actor 2007 M
Christophe Dominici[115] Rugby Player 2007 M
Lee Bo-young[116] Actress 2006 F
Maria José Prieto[117] Actress 2006 F
Andrea Serna[118] Actress 2006 F
Melanie Sykes[119] Presenter 2006 F
Yadhira Carrillo[120] Actress 2005 F
Fernanda Urrejola[121] Actress 2005 F
Patty Manterola[122] Actress 2005 F
Julieta Diaz[123] Actress 2005 F
Dorota Staszewska[124] Wind Surfer Champion 2005 F
Paz Bascuñán[125] Actress 2005 F
Paola Rey[126] Actress 2004 F
Zharick Leon[127] Actress 2004 F
Preity Zinta[128] Actress 2004 F
Tony Leung[129] Actor 2004 M
Nuria Roca[130] Presenter 2004 F
Ana La Salvia[131] Actress 2004 F
Shu Qi[132] Actress 2003 F
Alejandro Sanz[133] Singer 2001 M
Shana Petrone[134] Singer 2001 F
Denise Richards[135] Actress & Model 2000 F
Faye Wong[136] Singer 2000 F
Elissa[137][138] Singer 1999 F
Salma Hayek[139] Actress 1999 F
Lark Voorhies[140] Actress 1998 F
Vanessa Marcil[141] Actress 1997 F
Courteney Cox[142] Actress 1996 F
Katarina Witt[143] Figure Skater 1996 F
Joelle Morin[144] Actress 1996 F
Emma Forbes[145] Presenter 1995 F
Lucero[146] Singer 1994 F
Ulrika Jonsson[147] Presenter 1993 F
Ruth Rita[148] Actress 1993 F
Kafetzopoulos[149] Actor 1988 M
Lindsay Duncan Actress 1979 F
Farah Fawcett[150] Actress 1970 F
Sally Geeson[151] Actress 1960 F

ReferencesEdit

  1. ^ Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 423. Retrieved 2013-05-07.
  2. ^ Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 423. Retrieved 2013-05-07.
  3. ^ Marketing & Media Decisions (1982), Volume 17, Issues 8-13, page 186.
  4. ^ Thomas O'Guinn, Chris Allen, Richard J. Semenik, Advertising and Integrated Brand Promotion (2014), p. 210: "When Head & Shoulders dandruff shampoo is advertised with the theme "You Never Get a Second Chance to Make a First Impression", the audience realizes that Head & Shoulders could spare them the embarrassment of having dandruff".
  5. ^ Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (2005), p. 73: "Procter & Gamble had seen the same thing happen with its Head & Shoulders brand. Did consumers really need 31 varieties of anti-dandruff shampoo?"
  6. ^ "Thalia, nueva imagen de Head & Shoulders". Revista Merca2.0. Retrieved October 31, 2014.
  7. ^ Baker, Rosie (24 May 2010). "Jenson Button revealed as face of Head & Shoulders". Marketing Week. Centaur Media. Retrieved 22 August 2011.
  8. ^ Label: Head and Shoulders (pyrithione zinc)
  9. ^ TGOP 這群人廣告娛樂 (12 July 2018). "這群人TGOP│閃退你的油頭" – via YouTube.
  10. ^ TGOP 這群人廣告娛樂 (12 July 2018). "這群人TGOP│閃退你的油頭" – via YouTube.
  11. ^ "The fungus on your head".
  12. ^ "Interview featuring Claudia Winkleman".
  13. ^ "Commercial featuring Iko Uwais".
  14. ^ "Commercial featuring Serenay Sarikaya".
  15. ^ "Press Release featuring Gus Kenworthy".
  16. ^ "Press Release featuring Gigi Buffon".
  17. ^ "Press Release featuring Antoine Griezmann".
  18. ^ "Press Release featuring Aimée Sayah".
  19. ^ "Press Release featuring Amina Khalil".
  20. ^ "Commercial featuring Tamannah Bhatia".
  21. ^ "Commercial featuring Nini".
  22. ^ "Commercial featuring Sandara Park".
  23. ^ "Commercial featuring Ranveer Singh".
  24. ^ "Commercial featuring Anna Lewandoska".
  25. ^ "Press Release featuring David Boudia".
  26. ^ "Press Release featuring Manuel Neuer".
  27. ^ "Press Release featuring Robert Lewandosky".
  28. ^ "Press Release featuring Giovanni Dos Santos".
  29. ^ "Commercial featuring Cedi Osman".
  30. ^ "Commercial featuring Filippo Magnini".
  31. ^ "Press Release featuring Odell Beckham".
  32. ^ "Commercial featuring Alaa Wardi".
  33. ^ "Commercial featuring Eugeny Malkin".
  34. ^ "Press Release featuring Donna Agnesia".
  35. ^ "Press Release featuring Sofia Vergara".
  36. ^ "Press Release featuring Federica Pellegrini".
  37. ^ "Commercial featuring Eddie Peng".
  38. ^ "Commercial featuring Mikkel Hansen".
  39. ^ "Commercial featuring Matt Hummels".
  40. ^ "Commercial featuring Tuomo Ruutu".
  41. ^ "Commercial featuring Ikker Casillas".
  42. ^ "Commercial featuring Cameron Van Den Burgh".
  43. ^ "Press Release featuring Joe Hart".
  44. ^ "Press Release featuring Josh Hamilton".
  45. ^ "Press Release featuring CJ Wilson".
  46. ^ "Press Release featuring Marija Karan".
  47. ^ "Press Release featuring Lionel Messi".
  48. ^ "Commercial featuring Matteo Guidicelli".
  49. ^ "Commercial featuring Mellouli".
  50. ^ "Commercial featuring Scarlet Ortiz".
  51. ^ "Commercial featuring Carlos Navarro".
  52. ^ "Commercial featuring Norelys Rodriguez".
  53. ^ "Commercial featuring Henrik Lunqvist".
  54. ^ "Commercial featuring Minh Hang".
  55. ^ "Commercial featuring Eamon Sullivan".
  56. ^ "Commercial featuring Luz Valdivieso".
  57. ^ "Commercial featuring Kris Bernal".
  58. ^ "Commercial featuring Maja Salvador".
  59. ^ "Commercial featuring Emil Hegle Svendsen".
  60. ^ "Commercial featuring Anastasia Zavorotnyuk".
  61. ^ "Press Release featuring Michael Phelps".
  62. ^ "Social Post featuring Raya".
  63. ^ "Press Release featuring Abigail Boyle".
  64. ^ "Press Release featuring Albert Subirats".
  65. ^ "Press Release featuring Nikola Karrabatic".
  66. ^ "Press Release featuring Aijur Abrenica".
  67. ^ "Commercial featuring Thalia".
  68. ^ "Commercial featuring Asmirandah Zantman".
  69. ^ "Commercial featuring John Lloyd Cruz".
  70. ^ "Commercial featuring Saif Ali Khan".
  71. ^ "Commercial featuring Jenson Button".
  72. ^ "Commercial featuring Nikos Kouris".
  73. ^ "Commercial featuring Rie Hasegawa".
  74. ^ "Commercial featuring Darius Sinathrya".
  75. ^ "Commercial featuring Juliana Paes".
  76. ^ "Commercial featuring Sebastian Vettel".
  77. ^ "Commercial featuring Mariano Zabaleta".
  78. ^ "Commercial featuring Kareena Kapoor".
  79. ^ "Press Release featuring Donnie Yen".
  80. ^ "Press Release featuring Alyson Hanningan".
  81. ^ "Press Release featuring Roel Vanderstukken".
  82. ^ "Press Release featuring Joe Mauer".
  83. ^ "Press Release featuring Fernando Verdasco".
  84. ^ "Press Release featuring Soha Ali Khan".
  85. ^ "Press Release featuring Raemon Sluiter".
  86. ^ "Commercial featuring Mehemet Okur".
  87. ^ "Commercial featuring Youssef El Khal".
  88. ^ "Commercial featuring Stefano Godde".
  89. ^ "Commercial featuring Goo Joon Hee".
  90. ^ "Commercial featuring Katarzyna Cichopek".
  91. ^ "Commercial featuring Shahid Afridi".
  92. ^ "Commercial featuring Diego Torres".
  93. ^ "Commercial featuring Annushka Shetty".
  94. ^ "Commercial featuring Antar Yehia -".
  95. ^ "Commercial featuring Luli Fernandez".
  96. ^ "Press Release featuring Angel Locsin".
  97. ^ "Press Release featuring Marcio Garcia".
  98. ^ "Press Release featuring Malu Mader".
  99. ^ "Commercial featuring Kivanc Tallitug".
  100. ^ "Commercial featuring Manny Pacquiao".
  101. ^ "Commercial featuring Oscar Dela Hoya".
  102. ^ "Commercial featuring Troy Polamalu".
  103. ^ "Commercial featuring Lee Hom Wang".
  104. ^ "Commercial featuring Luis Manzano".
  105. ^ "Commercial featuring Krzysztof Ibisz".
  106. ^ "Commercial featuring Jolin Tsai".
  107. ^ "Commercial featuring Mariel Rodriguez".
  108. ^ "Commercial featuring Zanjoe Marudo".
  109. ^ "Commercial featuring Kristine Hermosa".
  110. ^ "Commercial featuring Mehemet Gunsur".
  111. ^ "Commercial featuring Rhianna Ramos".
  112. ^ "Commercial featuring Vivian Hsu".
  113. ^ "Commercial featuring Rena Soffer".
  114. ^ "Commercial featuring Leonardo Sbaraglia".
  115. ^ "Commercial featuring Christophe Dominici".
  116. ^ "Commercial featuring Boyoung Lee".
  117. ^ "Commercial featuring Maria José Prieto".
  118. ^ "Press Release featuring Andrea Serna".
  119. ^ "Press Release featuring Melanie Sykes".
  120. ^ "Commercial featuring Yadhira Carillo".
  121. ^ "Commercial featuring Fernanda Urrejola".
  122. ^ "Commercial featuring Patty Manterola".
  123. ^ "Commercial featuring Julieta Diaz".
  124. ^ "Press Release featuring Dorota Staszewska".
  125. ^ "Commercial featuring Paz Bazcunan".
  126. ^ "Commercial featuring Paola Rey".
  127. ^ "Commercial featuring Zharick Leon".
  128. ^ "Commercial featuring Preity Zinta".
  129. ^ "Commercial featuring Tony Leung".
  130. ^ "Press Release featuring Nuria Roca".
  131. ^ "Press Release featuring Ana La Salvia".
  132. ^ "Commercial featuring Shu Qi".
  133. ^ "Commercial featuring Alejandro Sanz".
  134. ^ "Press Release featuring Shana Petrone".
  135. ^ "Commercial featuring Denise Richards".
  136. ^ "Commercial featuring Faye Wong".
  137. ^ nadia-3 (August 20, 2017). "The Secret To The Success Of Elissa Lies In More Than A Love Song".
  138. ^ "Elissa - pub Head & Shoulders".
  139. ^ "Commercial featuring Salma Hayek".
  140. ^ "Press Release featuring Lark Voorhies".
  141. ^ "Commercial featuring Vanessa Marcil".
  142. ^ "Commercial featuring Courtney Cox".
  143. ^ "Commercial featuring Kati Witt B".
  144. ^ "Commercial featuring Joelle Morin".
  145. ^ "Commercial featuring Emma Forbes".
  146. ^ "Commercial featuring Lucero".
  147. ^ "Commercial featuring Ulrika Jonsson".
  148. ^ "Commercial featuring Ruth Rita".
  149. ^ "Commercial featuring Kafetzopoulos".
  150. ^ "Commercial featuring Farah Fawcett".
  151. ^ "Commercial featuring Sally Geeson".

External linksEdit