He-Man is a fictional superhero character and the main protagonist of the sword and sorcery Masters of the Universe franchise, which includes a toy line, several animated television series, comic books and a feature film. He-Man is characterized by his superhuman strength and in most variations, is the alter ego of Prince Adam. He-Man and his friends attempt to defend the realm of Eternia and the secrets of Castle Grayskull from the evil forces of Skeletor.

Masters of the Universe character
He-Man (Alex Ross's art).png
Art by Alex Ross
First appearanceHe-Man and the Power Sword (1981)
Created byRoger Sweet
Portrayed byDolph Lundgren
Voiced by
Real nameAdam[3]
Eye colorBlue
Other official superhero nameMusclor[4]
In-universe information
NicknameThe Most Powerful Man in the Universe
Significant otherWife: Teela (in the expanded MOTU/POP universe/later becoming queen after becoming the new Sorceress) Love interest/girlfriend: Mara (in The New Adventures of He-Man)

The character was created by designer Roger Sweet, who intentionally created the character in such a way for him to be abstract and generic enough to be applied into any context and genre; Sweet also chose the name "He-Man" for being generic. Presenting three different versions of the figure to Mattel—including a soldier and a spaceman—the barbarian version of the character was chosen and developed into the character's current form.

He-Man has been singled out for the homoeroticism and gay subtext surrounding his character. Many critics have taken note of his queer-coded nature and perceived homosexuality, especially in his relationships with other male characters, particularly Skeletor. Furthermore, since his creation He-Man has achieved gay icon status and amassed an LGBT following—specifically amongst gay men. Moreover, the character has been noted for his sex appeal towards gay men. The queer reading of He-Man's character and his relationship with Skeletor has also been utilized in advertisements and for charity. According to various insiders and employees, Mattel is aware of He-Man's gay icon status and following, and his perception as a gay man something to which the company is receptive.


In 1976, Mattel's CEO Ray Wagner declined a deal to produce a toyline of action figures based on the characters from Star Wars, due to the $750,000 license ($3,645,724.96 in 2021 dollars) required up front.[5][6] Following the commercial success of the original Star Wars trilogy and its related merchandise, Mattel launched several successful competing toylines which captured the public's imagination and significantly influenced the toy market.[5] In the race to design the next popular action figure, Roger Sweet—a lead designer for Mattel's Preliminary Design Department—realized that simplicity was the key to success.[5][6] According to his 2005 book Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea, Sweet knew that if he gave the marketing department something it could sell, he had won 90 percent of the battle.[5][7] Sweet stated that "to sell this [to Wagner]", he glued a Big Jim figure—another Mattel toy line—into a battle action pose, added clay to its body, and had plaster casts made. These three prototypes would later go on to become He-Man. Furthermore, to sell this toy, Sweet stated that as a powerful figure, it could be applied into any context because the character had the generic name of He-Man.[5][6]



In the illustrated books released with the first series of toys,[8] He-Man is a barbarian from an Eternian tribe. The planet's inhabitants were dealing with the aftermath of the Great Wars, which devastated the civilizations which once ruled supreme. The wars left behind advanced machinery and weaponry, known only to select people. The Sorceress of Castle Grayskull gave He-Man some of these weapons, and he set out to defend the secrets of Castle Grayskull from the evil Skeletor. He-Man possessed one-half of the Power Sword; Skeletor had the second half, and used it as his main weapon. When joined, the two halves provide the key to Castle Grayskull. In one early illustrated story, He-Man and Skeletor united their two Power Sword halves to form the true Power Sword, defeating Trap Jaw.[9]

He-Man and the Masters of the Universe (2012)Edit

In June 2012, DC Comics began publishing a six-issue limited series, He-Man and the Masters of the Universe, alongside the weekly digital first series Masters of the Universe.[10][11][12] In He-Man: The Eternity War, He-Man is shown as married to Teela.[13]


He-Man and the Masters of the Universe (1983)Edit

Prince Adam, from the Filmation cartoon in which John Erwin provided the character's voice

In more than a few comic book and animated series He-Man's (and She Ra's) origins had been revised: his true identity was Prince Adam of Eternia, son of King Randor and Queen Marlena (an earthling), who gave birth to twins Prince Adam/He-Man and Princess Adora/She Ra (Adora was abducted by the Evil Horde led by Hordak) and ruled the Kingdom of Eternia on the planet of the same name.[14] The Sorceress of Castle Grayskull endowed Prince Adam with the power to transform into He-Man, which he did by raising his Power Sword and proclaiming, "By the power of Grayskull..." Once the transformation was complete, he would continue, "...I have the power!"[15] The differences between Prince Adam and He-Man were minimal; He-Man had a slightly deeper voice, a different wardrobe, and slightly darker skin and hair.

Prince Adam's pet was a cowardly green tiger named Cringer. When Adam became He-Man, he transformed Cringer into a brave armored green tiger named Battle Cat by pointing his sword at him – an ability Adam discovered accidentally during one of his transformations into He-Man. Cringer cowered in fear at seeing what Adam had become; while reassuring him that nothing had really changed, Adam pointed the sword of power at Cringer, which sent a bolt of energy toward the tiger and transformed him. Battle Cat served as He-Man's steed and fierce fighting companion ever since.[16] in a couple of versions of He-Man, he can use his sword to change into different versions of He-Man depending on the type of battles he is in, and can also use his sword to give friends, allies (as seen in Revelation and the new CGI version of Masters of the Universe), and animals besides Cringer power and enhanced abilities.

Adam was friendly with Teela who, unbeknownst to her, was the daughter of the Sorceress and was adopted by Prince Adam's mentor Duncan/Man-At-Arms. Teela is Duncan's real daughter in the Revelation version, Fisto's daughter in the 2002 version; Sorceress is her mother. Fisto and Duncan are brothers in the 2002 version, which means he adopted his niece in the 2002 version.

Adam and Teela grew up together and now, as Captain of the Guard, she was entrusted to protect him. Unaware of his identity as He-Man, she saw Adam as lazy and cowardly, an act he keeps up to prevent people from discovering his secret identity.[17] Teela later learns his secret in a couple of depictions.

Man-At-Arms was He-Man's closest companion and the Eternian royal family's innovator of technology and weapons. He often unveiled new weapons or devices to help He-Man. Castle Grayskull was the source of He-Man's powers, where the Sorceress lived, who granted Adam his transformative abilities and communicated telepathically with him. To protect his family He-Man kept his double identity a secret, sharing it only with Orko, Man-At-Arms, Cringer and the Sorceress. He-Man's archenemy was Skeletor, a blue-skinned sorcerer with a yellow skull for a head.[15] He was skilled in black magic and all forms of combat, being extremely cunning and intelligent. Skeletor was accompanied by a group of henchmen who aided his evil schemes.

The spin-off series She-Ra: Princess of Power revealed that Adam had a twin sister: Princess Adora, a leader of the Great Rebellion against Hordak on the planet Etheria. Adora, like Adam, was given the gift of the power of Grayskull and had her own sword which she used to transform into She-Ra, Princess of Power.[18] He-Man made a number of appearances in the series.[19][20]

Filmation's Lou Schiemer pitched a sequel series called "He-Ro: Son of He-Man and the Masters of the Universe" in which He-Man was King of Eternia, married to Teela, and had a son.[21] The show was ultimately not picked up.

He-Man & She-Ra: A Christmas Special (1985)Edit

The New Adventures of He-Man (1990)Edit

After the end of the Masters of the Universe toy line, Mattel attempted to revive interest in He-Man by producing a new toy line, entitled He-Man.[22] The storyline in the minicomics packaged with the figures explained that He-Man had left Eternia and pursued Skeletor into the depths of space, who had set his sights on conquering the distant world of Primus, a planet with great technological resources. He-Man was shown to have relinquished the identity of Prince Adam altogether, basing himself on Primus where he led a team of defenders known as the Galactic Guardians. He-Man's appearance was retooled for the new toy line, with a space helmet and golden armor added to his attire to give him a more futuristic appearance; his sword was also redesigned.

A cartoon series was produced by Jetlag Productions to accompany the toy line, entitled The New Adventures of He-Man. Although generally following the story line from the minicomics, this series maintained the double identity of Prince Adam and He-Man. On the planet Primus, Prince Adam posed as a traveling merchant and the nephew of Master Sebrian to disguise his secret identity. His transformation oath was altered slightly, to become "By the power of Eternia..."[23][24]

He-Man and the Masters of the Universe (2002)Edit

To tie in with a new line of action figures based upon the original toyline, a new He-Man cartoon series was produced in 2002-03 by Mike Young Productions, titled He-Man and the Masters of the Universe and given the marketing subtitle "vs. the Snake Men" in its second season.[25][26] This series retold the Masters of the Universe story from the beginning. He-Man's origin was told in a 90-minute series premiere, in which the 16-year-old Prince Adam was summoned to Castle Grayskull by the Sorceress to assume the identity of He-Man and his role as Eternia's defender.[27] The portrayal of his character in this series was consistent with Filmation's portrayal, although the character of Prince Adam was brasher and more youthfully energetic than his 1980s counterpart (conveying the image of a teenage boy saddled with the responsibility of defending a planet from evil).[28] The Adam/He-Man character was redesigned, to make the character's secret identity more credible.[29]

Masters of the Universe: Revelation (2021)Edit

Masters of the Universe (CGI reboot, 2021)Edit

In December 2019, it was announced that in addition to their other series, Netflix would also be developing a new Masters of the Universe series using CGI animation. With Rob David developing the series, producing it alongside Adam Bonnett, Christopher Keenan, Jeff Matsuda and Susan Corbin. Bryan Q. Miller serves as story editor on the series. Animation services are being provided by House of Cool and CGCG Inc.[30]


He-Man and She-Ra:The Secret of the Sword (1985 animated film)Edit

Masters of the Universe (1987 film)Edit

Chip 'n Dale: Rescue RangersEdit

He-Man and Skeletor both make cameo appearances in the 2022 film Chip 'n Dale: Rescue Rangers.[31]

Reboot filmEdit

On April 29, 2019, actor Noah Centineo confirmed in an appearance on The Tonight Show Starring Jimmy Fallon that he would be playing He-Man in the Masters of the Universe film, which was due to begin production in July 2019 and set for a 2020 release.[32] However, due to the ongoing COVID-19 pandemic he pulled out of casting two years later.[33] In January 2022, it was announced that Kyle Allen had been cast in the role, with filming to begin that summer.[34]


Masters of the Universe Classics (2008)Edit

This action-figure line combined elements from the He-Man universe into a cohesive storyline with biographies on the figures' packaging.[35] These biographies suggested that several "He-Men" have come into existence – such as Vikor (based on an early concept design for the vintage He-Man), Oo-Larr (based on the jungle He-Man from the first minicomic.[36] Adam takes over as King of Eternia as King He-Man, marries Teela, and they have a son named Dare. [37]

Feminism and gender analysisEdit

According to a book by Michael G. Cornelius, He-Man is considered a narrow definition of masculinity. Cornelius cited He-Man as the literal "strongest man in the universe" and says that his chief adversary Skeletor's primary weapon is his intellect, mirroring a Superman/Lex Luthor dichotomy.[38]

He-Man as a straight maleEdit

Wife and SonEdit

According to canon, the "main storyline" of He-Man concludes with He-Man (now King He-Man) ending up marrying his longtime sweetheart "Teela" and they have a son together named Dare, who later becomes He-Ro. The storyline was after defeating Skeletor, the couple ruled Eternia and their son's alter ego of He-Ro defeated the character called "The Unnamed One". [39]

Queer analysisEdit

Background and homosexual readingEdit

According to Syfy writer Jordan Zakarin, the original cartoon is "the gayest show that has ever been on TV",[40] despite airing during the presidency of Ronald Reagan (1981–1989) during which, as Jake Pitre notes, producers attempted to "defuse any possible queer readings" of their cartoons.[41] Anthony Gramuglia of Comic Book Resources said because censors often prevented the outright representation of LGBT characters, creators often had to rely on queer coding, giving characters camp qualities to indicate their LGBT status.[42]

According to author and professor Jeffery P. Dennis, cartoons are "unusually amenable to subtexts that hint at or even celebrate same-sex desire",[43] and "often produce a tacit validation of same-sex romantic or domestic relationships, even when the animators have no such interest".[43] Regarding this, Dennis notes even in cartoons that lack a same-sex pairing, it is still possible to see a queer sexual identity being applied to a character, something that occurred with He-Man, who "was muscular and never dated girls".[44] Professor and author Jes Battis also said the series "dealt in themes of queerness and secrecy".[45]

Queer-coded nature and gay subtextEdit

Cosplayer dressed as He-Man (left) at New York Comic Con 2014. Gay porn star Alexsander Freitas (right) at the Folsom Street Fair 2010, wearing a bondage harness similar to the one worn by He-Man. Such harnesses are associated with leather subculture[46] and considered homoerotic.[42]

David Chlopecki argues that Prince Adam's appearance, such as his pink spandex clothing, conforms to gay stereotypes,[40] while NPR said the character's appearance adds to the show's gay subtext because He-Man's outfit resembles those of leather subculture,[46] and including a bondage harness,[40] which in the 1980s was considered to be homoerotic imagery.[42] Attention has also been paid to Adam's transformation into He-Man through his "fabulous powers"[47] and phallic sword.[42]

The character's double life has also been noted as queer subtext.[48] According to Battis, Adam's need to "hide his true identity as [He-Man]" is one of the show's key queer aspects.[45] British newspaper The Daily Telegraph said the character's dual identity represents a man's struggle to accept his sexuality; Prince Adam is closeted and has a secret while He-Man is "out-and-proud".[49] Writing for The Johns Hopkins News-Letter, Matt Johnson described the series' depiction of He-Man as a "thinly veiled treatise on the state of gay male sexuality in the eighties".[50]

Adam B. Vary said the original cartoon series contains gay subtext, which the live-action movie Masters of the Universe turns into explicit text,[51] portraying a "tragic unrequited romance between He-Man and Skeletor",[52] singling out Skeletor's "warped obsession" with He-Man and He-Man never showing an interest in women.[52] He-Man's relationship with Man-at-Arms has also been acknowledged as being homoerotic.[53]

Gay icon and fandomEdit

He-Man's homoeroticism and implied homosexuality resulted in the character and show drawing a queer audience when the cartoon first aired,[42] with the character being now viewed as a gay icon.[54][48] Men's Health said gay men were one of the three core groups that were consumers of He-Man toys.[54] ND Stevenson, the creator, showrunner, and executive producer of She-Ra and the Princesses of Power (2018–20) has also stated that He-Man—alongside She-Ra—is a gay icon,[55] and the character's LGBT fanbase has been credited as helping provide support for the inclusion of openly queer characters in the reboot.[42]

Sex appealEdit

When development on a live-action remake of the film was first-announced, LGBT lifestyle magazine Out also described the original series as "one of the gayest ... cartoons of all time", and said the 1987 film "turn[ed] an entire generation of boys at least a little gay".[56] Instinct magazine's Gerald Biggerstaff described the original cartoon as being quite popular with gay men who grew up in the 1980s and 90s, and that for many of them, He-Man "prompted [their] gay awakenings".[57] In 2003, HX Magazine editors compiled a list of must-see television series with attractive male leads,[58] with He-Man as himself and based on his appearance in the 2002 reboot—the only animated character to make the list—being described as the "object of all our childhood wet dreams".[58] British magazine Gay Times compiled a list of cartoon characters their editors were attracted to while growing up; He-Man was at the top of the list, taking note of Dolph Lundgren's depiction of him in the live-action film.[59] In the same publication, actor Andrew Hayden-Smith said 2016 he realized he was gay while playing with his He-Man figure as a child, being attracted to the character's physique—particularly his pecs.[60]

Queer reading in other mediaEdit

In 2004, He-Man appeared in the second season of ILL-ustrated, an adult animated sketch comedy series airing on VH1.[61] In the sketch, He-Man is visited by the cast of Queer Eye for the Straight Guy, who attempt to give him a makeover but come to the conclusion he is "already pretty gay" without their assistance.[61] In April 2011, David Mason, Brian Moylan, and fashion writer and artist Bradford Shellhammer held the "Skeletor Saves" charity art-auction event,[62] the proceeds of which went to the Ali Forney Center, an LGBT community centre helping homeless LGBT youth.[63] Many of the works submitted to the event included portrayals of He-Man in LGBT and NSFW situations, including depictions of Skeletor seducing him[63] and depicting the two characters having sex.[62]

In 2017, British company Moneysupermarket.com used the gay reading of He-Man's character and his relationship with Skeletor in an advertisement that shows the characters embracing and dancing, which Joe Glass of Bleeding Cool described as "on the homoerotic side".[64] Following the release of Brokeback Mountain in 2005, which focuses on the emotional and sexual relationship between two cowboys, multiple parodies of the film's trailer were created and uploaded on YouTube.[53] According to Jennifer Malkowski, these fake trailers tend to "amplif[y] queer subtext" found within works, with one such video titled "Brokeback Snake Mountain" focusing on the romance between He-Man and Man-at-Arms.[53]

Response from Mattel and insidersEdit

According to Erika Scheimer, Filmation welcomed gay artists, and many members of the studio "long[ed] to see themselves onscreen" and joked He-Man is gay.[54] According to Mark Morse, Mattel's director of global marketing from 2008 to 2017, by 2018, when a "Laughing Prince Adam" action figure was released, the question of He-Man's sexuality and whether a future installment in the franchise should have him be openly gay had not been discussed.[54] In an interview with gay lifestyle online magazine Queerty, Rob David and Tim Sheridan, who work on the Masters of the Universe: Revelation, discussed the character's homoeroticism and gay fanbase.[65] According to David, who is an executive producer of Revelation and Mattel's Vice President of Creative Content, Mattel is "very comfortable" with He-Man's gay audience and the perception of the character as a gay man.[65]


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External linksEdit