Haven Holidays

Haven Holidays is a chain of holiday parks in the United Kingdom. It operates self catering static caravan holiday parks with many also including touring and camping facilities. The company operates 41 sites in the UK in predominantly coastal locations.

Haven
TypePrivate
IndustryLeisure
PredecessorWarner Holiday Camps, British Holidays
Founded1964; 58 years ago (1964) (Haven Holidays, Hemel Hempstead, Hertfordshire, UK)
Headquarters,
UK
Number of locations
41 caravan parks
Area served
UK
Key people
Paul Flaum, Chief Executive
Simon Palethorpe
ProductsCaravan holiday parks
Caravan sales
RevenueIncrease £271.1 million (2013)[1]
Increase £35.2 million (2013)
Increase £25.6 million (2013)
Number of employees
2,802 (2013)
ParentBourne Leisure Limited
Websitewww.haven.com

The company was established in 1964 and bought by the Bourne Leisure Group in 2000. In November 2004 Bourne Leisure merged its existing British Holidays chain into the Haven Holidays brand. Bourne Leisure was sold to the Blackstone Group in January 2021. [2]

HistoryEdit

The current Haven chain is formed from a number of acquisitions by its former brands, including Warner Holiday Camps (now trading as Warner Leisure Hotels). After deciding to focus more on its gaming operations such as Mecca Bingo, the Rank Group decided to sell its holiday arm. In October 2000, Bourne Leisure purchased the Rank Group's UK leisure arm, Rank Leisure, for £700 million, which included the Haven, Butlins and Warner Leisure Hotels chains. Haven parks used to come under four categories and were defined by four different colours, All Action Parks (Red), Lively Parks (Blue), Leisurely Parks (Yellow) and Relaxing Parks (Green). Each park category would reflect what type of Entertainment and Activities would take place at that park and also reflect the size of the park.[3]

Following the purchase of Haven by Bourne Leisure they decided to restructure the company and sold off the smaller parks in the company, 12 of these smaller parks were subject to a management buyout and went on to form a new holiday company; Park Resorts, some other parks were sold to Parkdean and Park Holidays UK, with Park Resorts and Parkdean later merging themselves to form Parkdean Resorts. Haven retained its larger parks and Bourne Leisure began integrating both Haven and its existing British Holidays chain in 2002, trading entertainment and facilities between the two brands, until the two companies merged in November 2004 under the name 'Haven and British Holidays'. Due to Haven being the better known name the British Holidays identity was eventually dropped completely by the end of the 2007 season.[citation needed]

AcquisitionsEdit

In 2007, Bourne Leisure purchased Far Grange Park & Golf Club. The park was initially a Haven park for both holidaymakers and caravan owners, as seen in the 2008 brochure, however after just one season, the park has since become an Owners Only park.[citation needed]

In April 2015, Bourne Leisure purchased the Thornwick & Sea Farm Holiday Centre and Greenacre West caravan parks from Flamborough Holidays Ltd;[4] Thornwick & Sea Farm holiday centre's complex was redeveloped for the 2016 season and was rebranded 'Thornwick Bay'.

In 2019, Haven ventured into a new type of resort with the purchase of Celtic Haven Spa Holiday Cottage Resort in Tenby, Pembrokeshire, Wales. The resort is a sister park to Lydstep Beach Holiday Village, situated in the village of Lydstep. The Celtic Haven resort is the first in the Haven brand to operate 365 days a year.[5]

It was announced on the 23 February 2022 that Haven had completed the acquisition, of its first park since being taken over by Blackstone. Acquiring a previously family run park in Skegness, Richmond Holiday Centre, which for the 2023 season has been renamed Skegness Holiday Park. The park offers more than 700 pitches of accommodation, swimming pool, entertainment venues and restaurants and not far from Skegness beach. [6]

Sponsorships and partnershipsEdit

In March 2018, Haven partnered with the charity Royal National Lifeboat Institution (RNLI).[7]

In February 2019, Haven became an official sponsor of Team GB, supporting the team in the build up to the Tokyo 2020 Olympic Games.[8]

MascotsEdit

The first mascot of the Haven brand was Rory the Tiger, first introduced in 1988. Bradley Bear was introduced in 1993 as the mascot of British Holidays, Haven Holidays' former sister brand. As the two brands merged when acquired by Bourne Leisure, the two mascots began to appear alongside each other, despite Bradley Bear not being a part of the 'Tiger Club' brand.[citation needed]

In August 2022, Haven announced that the 'Seaside Squad' would be rebranded - Rory will remain however he has been redesigned, Anxious will be renamed to "Annie", Greedy renamed to "George" and Bradley Bear will be replaced by his niece, "Jaz the Bear".[9] In a letter on the Haven website, it was further explained that Bradley Bear was "moving to Florida".[10][11]

Many regular holiday makers felt that this was too much of a change in one go, and a petition to keep the characters the same has reached close to 2500 signatures.[12][13]

Holiday parks and resortsEdit

There are currently 41 Haven parks in the United Kingdom. The number of Haven parks peaked at 56 in 1999, not long before their merger with British Holidays in 2002, however many of the smaller parks were sold off throughout 2001 and again in October 2004 in a move that Haven said was to improve the standards of the larger and more profitable parks. The majority of parks were sold were to Park Resorts, Parkdean (both of which now merged into Parkdean Resorts) and Park Holidays UK (at the time known as Cinque Ports Leisure).

  • Blackpool: Cala Gran, Marton Mere
  • Cornwall: Perran Sands, Riviere Sands
  • Devon: Devon Cliffs
  • Dorset: Littlesea, Rockley Park, Seaview, Weymouth Bay
  • Essex: The Orchards
  • Kent and Sussex: Allhallows, Church Farm, Combe Haven
  • Lake District: Lakeland
  • Lincolnshire: Golden Sands, Thorpe Park, Skegness Holiday Park
  • Norfolk: Caister-on-Sea, Hopton, Seashore, Wild Duck
  • Northumberland: Berwick, Haggerston Castle
  • Scotland: Craig Tara (previously Butlins Ayr), Seton Sands
  • Somerset: Burnham-on-Sea, Doniford Bay
  • Wales: Greenacres, Cardigan View (a sister park to Greenacres), Garreg Wen (a sister park to Greenacres), Hafan y Mor (previously Butlins Pwllheli), Lydstep Beach, Celtic Haven (a sister park to Lydstep Beach), Kiln Park, Penally Court (a sister park to Kiln Park), Presthaven, Quay West
  • Yorkshire: Blue Dolphin, Primrose Valley (part of this park now occupies land that formed Butlins Filey), Reighton Sands, Thornwick Bay, Far Grange (owners only)

Former holiday parks (both Haven and British Holidays)Edit

  • Cornwall: Duporth, St. Minver, Trelawne Manor, St Ives, Mullion
  • Devon: Bideford Bay, Challaborough Bay, Lyme Bay, South Bay, Torquay, Devon Valley
  • Dorset: Chesil Beach, Sandhills, West Bay
  • Essex: St. Osyth Beach (formerly Bel Air), Steeple Bay
  • Hampshire: Mill Rythe, Solent Breezes
  • Isle of Wight: Harcourt Sands, Lower Hyde, Nodes Point, Thorness Bay, Fort Warden
  • Kent and Sussex: Alberta, Sheerness, Ashcroft, Winchelsea Sands
  • Lancashire: Beacon Fell View
  • Lincolnshire: Coastfield
  • Norfolk: California Cliffs, Heacham Beach, Cherry Tree
  • Northumberland: Riverside
  • Scotland: Wemyss Bay, Erigmore House, Sundrum Castle, Grannies Heilan Hame, Tummel Valley, Nairn Lochloy
  • Suffolk: Felixstowe Beach, Suffolk Sands, Kessingland Beach
  • Wales: Brynowen, Carmarathen Bay, Manorbier, Pendine Sands, Ty Mawr, Lido Beach
  • Yorkshire: Barmston Beach, Cayton Bay, Whitby

Parks owned by British Holidays before 2004Edit

ReferencesEdit

  1. ^ Haven Leisure Ltd, Report and Financial Statements, 31 December 2010
  2. ^ "HavenHolidays.com - Review - We want Rory!!!!".
  3. ^ Power, Ben (28 September 2000). "Rank says goodbye to redcoats in £700m sale". The Independent. Archived from the original on 9 May 2022. Retrieved 13 June 2019.
  4. ^ "Holiday parks in national deal". Bridlington Froo Press. Retrieved 1 November 2015.
  5. ^ "Holiday giant buys Pembrokeshire cottage resort". www.westerntelegraph.co.uk.
  6. ^ "Major east coast holiday park bought by Haven". 23 February 2022.
  7. ^ "Haven Holidays partners with the RNLI to save lives at sea".
  8. ^ "Team GB announce partnership with Haven".
  9. ^ "Meet the NEW Seaside Squad". Haven ®. Archived from the original on 3 August 2022. Retrieved 2 September 2022.
  10. ^ ""While I'm away, remember to always help keep our beaches clean"" (PDF). Haven. Archived from the original (PDF) on 2 September 2022. Retrieved 2 September 2022.
  11. ^ "Letters from the new Seaside Squad | Haven". Haven®. Archived from the original on 2 September 2022. Retrieved 2 September 2022.
  12. ^ ""Haven Holidays announces changes to its characters - and parents are angry"". Wales Online. Retrieved 5 September 2022.
  13. ^ ""Haven holiday fans blast mascot character "glow up""". Great Yarmouth Mercury. Retrieved 5 September 2022.

External linksEdit