In 1984 he graduated from Tartu State University in journalism. 1989-1991 he was the chief editor of Eesti Ekspress; later being the newspaper's responsible publisher and owner. He is the founder of AS Ekspress Grupp.
He has written plays and he has had roles in several films.
- 1984: play Tuled sa tagasi?
- 1986: play Seitsmepäine haldjas
- "Luik, Hans H. - Eesti Entsüklopeedia". entsyklopeedia.ee. Retrieved 20 February 2021.