Hallensteins Glassons is a New Zealand fashion company based in Auckland, with stores in New Zealand and Australia.
|Founded||1873; 149 years ago|
|New Zealand, Australia|
|Products||Clothes, apparel, accessories, personal care, footwear|
Hallenstein Brothers (often shortened to Hallensteins) is a men's fashion, street and lifestyle retailer. It sells a range of men's fashion, clothing, footwear and accessories, ranging from street and lifestyle wear to contemporary formal dress. The company also designs and produces the in-house brands Hallensteins and HBrothers. It has 41 stores across New Zealand and Australia, including 13 in Auckland.
Hallenstein Brothers is a stockist, designer and developer of Ekocycle, a line of environmentally conscious suits crafted by using a blend of recycled materials, sophisticated shapes and refined cuts. The Hallenstein Brothers brand HBrothers, The Coca-Cola Corporation and musician Will.i.am developed the Ekocycle project as an investment in and exploration of the future of international sustainable and environmentally friendly retailing.
In 2017, Hallensteins had 42 stores.
Hallenstein Brothers has launched several campaigns featuring collaborations between musicians The Script filmed in Cuba and motorcross rider Carey Hart filmed at the Bonneville Salt Flats. In 2019 the company launched a campaign with model Laura Evans at the forefront, inviting women to wear their skinny fit suits.
During the initial COVID-19 pandemic in New Zealand, Hallensteins Glassons staff received $5.18 million in wage subsidies from the New Zealand Government, with $2.48 million going to staff in Hallenstein Brothers stores. The company posted $28 million in profit in the 2019-20 financial year and paid a dividend to shareholders, but did not repay the subsidy.
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- "Coca-Cola Teams with Will.i.am & Harrods to Save the World with Style". lbbonline.com.
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- "Carey Hart suits up for Hallenstein Brothers". M+AD!. 27 August 2014.
- "Motocross legend Carey Hart stars in Hallenstein Brothers spot via Lachlan McPherson & Friends". Campaign Brief New Zealand. 26 August 2014.
- "Hallenstein Brothers launches new suit campaign". voxy.co.nz.
- "Ragtrader: Hallenstein's global campaign". ragtrader.com.au.
- "Viva la revolución: Hallensteins maintains the international flavour with Cuban odyssey". StopPress. 20 February 2015. Retrieved 11 August 2015.
- "Suited, booted and salted: Hallenstein Brothers heads to Utah, puts motocross legend in some very different riding gear". StopPress. 1 August 2014. Retrieved 11 August 2015.
- Venuto, Damien. "Hallenstein Brothers puts female model Laura Evans at centre of new campaign". The New Zealand Herald. Retrieved 6 June 2019.
- Carroll, Melanie (25 September 2020). "Hallenstein Glasson profit falls 4% to $27m, no plans to repay wage subsidies". Stuff. Retrieved 1 December 2020.
- Fleming, Zac (28 November 2020). "Finance Minister Grant Robertson was warned removing wage subsidy cap risked 'waste, fraud'". Newshub. Retrieved 1 December 2020.
- "'Morally wrong' – Party leaders at loggerheads over abuse of Covid-19 wage subsidy scheme by companies". One News. TVNZ. 30 September 2020. Retrieved 1 December 2020.