Hallensteins Glassons

Hallensteins Glassons is a New Zealand fashion company based in Auckland, with stores in New Zealand and Australia.

Hallensteins Glassons
Founded1873; 149 years ago
Area served
New Zealand, Australia
ProductsClothes, apparel, accessories, personal care, footwear


Hallensteins BrothersEdit

Hallenstein Brothers (often shortened to Hallensteins) is a men's fashion, street and lifestyle retailer. It sells a range of men's fashion, clothing, footwear and accessories, ranging from street and lifestyle wear to contemporary formal dress. The company also designs and produces the in-house brands Hallensteins and HBrothers. It has 41 stores across New Zealand and Australia, including 13 in Auckland.[1]


Glassons is a women's fashion retailers, selling a range of women's clothing and swimwear. It has 34 stores, including 12 in Auckland.[2]


Hallenstein Brothers is a stockist, designer and developer of Ekocycle, a line of environmentally conscious suits crafted by using a blend of recycled materials, sophisticated shapes and refined cuts. The Hallenstein Brothers brand HBrothers, The Coca-Cola Corporation and musician Will.i.am[3][4][5] developed the Ekocycle project as an investment in and exploration of the future of international sustainable and environmentally friendly retailing.[6]

In 2015 the HBrothers brand in conjunction with Harrods launched an exclusive new range in further support of the Ekocycle line.[citation needed]


Bendix Hallenstein established his first clothing and department store at The Octagon, Dunedin in 1876.[7][8][9][10][11] By 1900, Hallensteins had 34 stores.[7]

Hallenstein Glasson Holdings Limited which was formed in 1985 through the merger between Hallensteins and Glassons, a fast fashion retailer founded in the early 1900s.[12][13]

In 2017, Hallensteins had 42 stores.[7]

Hallenstein Brothers has launched several campaigns[14][15] featuring collaborations between musicians The Script filmed in Cuba[16][17][18] and motorcross rider Carey Hart filmed at the Bonneville Salt Flats.[19] In 2019 the company launched a campaign with model Laura Evans at the forefront, inviting women to wear their skinny fit suits.[20]

During the initial COVID-19 pandemic in New Zealand, Hallensteins Glassons staff received $5.18 million in wage subsidies from the New Zealand Government, with $2.48 million going to staff in Hallenstein Brothers stores.[21] The company posted $28 million in profit in the 2019-20 financial year and paid a dividend to shareholders, but did not repay the subsidy.[21][22][23]


  1. ^ "Hallenstein Brothers". hallensteins.com. Hallensteins Glassons.
  2. ^ "Glassons". glassons.com. Hallensteins Glassons.
  3. ^ "Will.i.am, H Brothers Debut "Ekocycle" Suits Made From Recycled Plastic Bottles - Ecouterre". ecouterre.com.
  4. ^ "Will.i.am launches Ekocycle products made from waste". Dezeen.com. 6 March 2015. Retrieved 11 August 2015.
  5. ^ "Hallensteins cuts strategy from new cloth". Stuff. 25 September 2013.
  6. ^ "Coca-Cola Teams with Will.i.am & Harrods to Save the World with Style". lbbonline.com.
  7. ^ a b c "Hallensteins". nzfashionmuseum.org.nz. New Zealand Fashion Museum.
  8. ^ "Hallenstein, Bendix – Biography – Te Ara: The Encyclopedia of New Zealand". teara.govt.nz.
  9. ^ "New Zealand Clothing Company Building - NZHistory, New Zealand history online". nzhistory.net.nz.
  10. ^ "Papers Past — Otago Daily Times — 9 January 1900 — HALLENSTEIN BROS. & CO". natlib.govt.nz.
  11. ^ "Hallenstein Brothers Limited, Head Office". thecommunityarchive.org.nz.
  12. ^ "Hallenstein Glasson Holding Limited - Home". Hallensteinglasson.co.nz. Retrieved 11 August 2015.
  13. ^ "HLG Hallenstein Glasson Holdings Limited Ordinary Shares - NZX, New Zealand's Exchange".
  14. ^ "Carey Hart suits up for Hallenstein Brothers". M+AD!. 27 August 2014.
  15. ^ "Motocross legend Carey Hart stars in Hallenstein Brothers spot via Lachlan McPherson & Friends". Campaign Brief New Zealand. 26 August 2014.
  16. ^ "Hallenstein Brothers launches new suit campaign". voxy.co.nz.
  17. ^ "Ragtrader: Hallenstein's global campaign". ragtrader.com.au.
  18. ^ "Viva la revolución: Hallensteins maintains the international flavour with Cuban odyssey". StopPress. 20 February 2015. Retrieved 11 August 2015.
  19. ^ "Suited, booted and salted: Hallenstein Brothers heads to Utah, puts motocross legend in some very different riding gear". StopPress. 1 August 2014. Retrieved 11 August 2015.
  20. ^ Venuto, Damien. "Hallenstein Brothers puts female model Laura Evans at centre of new campaign". The New Zealand Herald. Retrieved 6 June 2019.
  21. ^ a b Carroll, Melanie (25 September 2020). "Hallenstein Glasson profit falls 4% to $27m, no plans to repay wage subsidies". Stuff. Retrieved 1 December 2020.
  22. ^ Fleming, Zac (28 November 2020). "Finance Minister Grant Robertson was warned removing wage subsidy cap risked 'waste, fraud'". Newshub. Retrieved 1 December 2020.
  23. ^ "'Morally wrong' – Party leaders at loggerheads over abuse of Covid-19 wage subsidy scheme by companies". One News. TVNZ. 30 September 2020. Retrieved 1 December 2020.

External linksEdit