Haldiram's is an Indian multinational sweets, snacks and restaurant company[2][3] headquartered in Noida.[4] The company has manufacturing plants in a wide variety of locations such as Nagpur, New Delhi, Gurgaon, Hooghly, Rudrapur and Noida.[3] Haldiram's has its own retail chain stores[5][6] and a range of restaurants in Pune, Nagpur, Raipur, Kolkata, Noida and Delhi.[7][8]

Haldiram Foods International Pvt. Ltd.
Company typePrivate
Founded1937; 87 years ago (1937)
Bikaner, Rajasthan, India
FounderGanga Bishan Agarwal (Haldiram Ji)
ProductsSnacks, sweets, beverages, frozen foods, potato chips
RevenueIncrease8,870 crore (US$1.1 billion) (2022)[1]

History edit

Haldiram's was founded in 1937 by Ganga Bishan Agarwal, fondly known as Haldiram Ji in his household; as a retail sweets and namkeen shop in Bikaner, Rajasthan.[9]

In order to drive expansion, the company's first manufacturing plant was started in Calcutta (now Kolkata).[10] In 1970, a larger manufacturing plant was established in Jaipur.[10] Another manufacturing plant was established in New Delhi, the capital of India, in the early 1990s.[10] In 2003, the company began the process of developing convenience foods to be marketed to consumers.[11] In 2014, Haldiram's was ranked 55th among India's most trusted brands according to the Brand Trust Report; a study conducted by Trust Research Advisory.[12] The company has grown at a tremendous pace over the years and in 2017 it was crowned as the country's largest snack company, surpassing all other domestic and international competitors.[13] Haldiram's products are available in more than 80 countries.[14] In 2006 Haldiram Owner Prabhu Shankar Agarwal was held guilty for trying to murder a Tea Seller[15]

In January 2024, Haldiram's entered negotiations to acquire a majority stake in Prataap Snacks, valued at $350 million, to strengthen its position in the potato chip market, amidst discussions of a potential premium valuation and a minimum 51% stake.[16]

Products edit

Haldiram's has over 410 products. Its product range includes traditional namkeens, western snacks, Indian traditional and contemporary Sweets, cookies, sherbets, and pickles. Products such as gulab jammun and Bikaneri bhujia and papadum are popular. The company also produces ready-to-eat food products. In the 1990s, the production of potato-based foods was enabled by the importation of machinery from United States designed for these purposes.[citation needed]

Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites. Prior and up to August 2003 in the United States market, the company's products were limited to potato chips.[11] The company's products are carried by some Indian supermarkets in U.S.[17] In U.S., Haldiram's products are popular with the Indian diaspora.[18]

Advertising edit

Haldiram's is very traditional in terms of advertising and promotions. However, to be in sync with current times, Haldiram's tied up with the 2015 Bollywood film Prem Ratan Dhan Payo and more than 1.5 crore (15 million) Haldiram's snack packets were printed with the logo of the film. The chain is actively expanding its franchises.[19]

References edit

  1. ^ Malviya, Sagar (6 February 2020). "Economic Times article about Haldiram's". The Economic Times. Retrieved 13 June 2020.
  2. ^ Sohn, Timothy (8 April 2013). "Philadelphia students have a taste of India". Metro (Philadelphia). Archived from the original on 28 September 2014. Retrieved 2 September 2014.
  3. ^ a b "Haldiram's to expand in northern region". One India. 2 July 2006. Retrieved 30 July 2017.
  4. ^ "Contact Us". www.haldiram.online/. Haldiram's India Pvt Ltd. Archived from the original on 5 March 2022. Retrieved 11 November 2021.
  5. ^ Ray (2010). Supply Chain Management for Retailing. Tata McGraw-Hill Education. p. 309. ISBN 978-0070145047.
  6. ^ O' Brien, Charmaine (2013). The Penguin Food Guide to India. Penguin UK. ISBN 978-9351185758.
  7. ^ "Bikaneri Namkeen hits $1 billion sweet spot". Economic Times. Retrieved 8 April 2019.
  8. ^ "Bhujia to billions: Ganga Bhishen's Haldiram's has now become $3 bn biz empire". The Economic Times. 14 February 2019. Retrieved 21 February 2020.
  9. ^ "Kolkata's Haldiram Bhujiawala stripped of its trademark". Retrieved 8 May 2020.
  10. ^ a b c Balakrishna, Sidharth (2011). Case Studies in Marketing. Pearson Education India. pp. 63–68. ISBN 978-8131757970.
  11. ^ a b Bhushan, Ratna; Damodaran, Harish (1 August 2003). "Haldiram lines up ready-to-eat items for Western market". The Hindu. Retrieved 2 September 2014.
  12. ^ "India's Most Trusted Brands 2014". Archived from the original on 2 May 2015.
  13. ^ "Haldiram topples PepsiCo; regains top spot as country's largest snack company". Economic Times. 21 December 2017. Retrieved 16 February 2019.
  14. ^ "Rating Rationale". Crisil. 25 September 2018. Retrieved 16 February 2019.
  15. ^ "Haldiram boss held guilty of murder bid". The Times of India. 28 January 2010. Retrieved 31 January 2023.
  16. ^ "Haldiram's seeks to buy Indian chips maker Prataap Snacks". The Economic Times. 18 January 2024. ISSN 0013-0389. Archived from the original on 18 January 2024. Retrieved 18 January 2024.
  17. ^ (Staff reporter) (9 May 2012). "Haldiram Launches New Line of Frozen Products". India West. Archived from the original on 20 August 2016. Retrieved 2 September 2014.
  18. ^ India Today International, Volume 3, Issues 1-20. Living Media International Ltd. 2004.
  19. ^ "Haldiram franchise opportunities in India". IFranchiseTalk. Archived from the original on 26 January 2020. Retrieved 26 January 2020.

External links edit