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Haitai (Hangul: 해태, Hanja: 海陀) is a South Korean company based in Seoul. Its main businesses are retail and instant foods, especially confectionery, beverage and ice cream.

Revised RomanizationHaetae Jegwa Sikpum
McCune–ReischauerHaet'ae Chegwa Shikp'um

The company was founded on July 11, 2001, and employs 3900 people at 8 plants in Cheonan, Anyang, Hayang, Gwangju, Cheongju, Munmak-eup, and Okcheon.

It was acquired by another Korean company, Crown Confectionery, in October 2004.



Oh! Yes Choco CakeEdit

Oh! Yes Choco Cake (오예스) is a confectionery created by Haitai. Oh! Yes Choco Cakes are square cakes that come in a box. Each box contains a dozen cakes, each cake individually wrapped. The cake consists of a custard-like chocolate layer that is sandwiched between two white cake layers (sponge cake). The exterior of the cake is covered with chocolate and is decorated with a wavy drizzle of dark chocolate for the outer design.

Oh! Yes Choco Cake is imported and distributed by :

  • USA Haitai, Inc.
  • Philippines Dynamex Inc.
  • Canada Redfrog Enterprises Ltd.

Honey SeriesEdit

Haitai is responsible for catapulting the honey butter craze in South Korea. Starting in 2014, the company started with the Honey Butter Chip and successively released Honey Tong Tong, Honey Corn Pop, and other products. Many other food companies followed suit, releasing their own line of honey butter flavored snacks and confectionaries.[1]


  • Calbee inc.
  • Ezaki Glico Company

See alsoEdit


External linksEdit