Grain (company)

Grain is an online food ordering company that offers online catering and food delivery services to the Singapore market through its website and mobile application.

Grain
FormerlyFitFuel
IndustryOnline food ordering
Founded2014
Founders
  • Yi Sung Yong
  • Ernest Sim
  • Rifeng Gao
  • Isaac Tan
Headquarters
Area served
Singapore
Number of employees
90-100
WebsiteOfficial website

HistoryEdit

Grain was jointly founded in 2013 by four co-founders - Yong Yi Sung, Ernest Sim, Gao Rifeng, and Isaac Tan - and initially launched as a personalized meal subscription service.[1]

In May 2014, it was relaunched as an on-demand service that allows customers to order for same-day delivery in Marina Bay. The new on-demand service was designed to better meet customer needs by allowing them to order any number of items between a certain time frame. The order would then be delivered to the customer. As of 2016, delivery is available to any location in Singapore.[2]

Funding and growthEdit

In January 2016, Grain secured an estimated SG$2.45 million (US$1.70million) in a series A funding round led by Openspace Ventures (formerly NSI Ventures). Other initial investors included 500 Startups, Digital Media Partners, and Thai Express founder Ivan Lee.[3]

In December 2016, the company raised an undisclosed amount in pre-series B funding in another round also led by Openspace Ventures. This round included existing investors DMP and Ivan Lee while also gaining the support of Wee Teng Wen of the Lo & Behold Group. At the same time, Grain also raised an undisclosed amount in venture debt from DBS Bank[4] In this same year, the four co-founders of Grain were featured in the 2016 edition of Forbes 30 under 30[5]

In 2017, while planning for its next funding round, Grain stated explained that it had tripled its investment in technology, growing 330 per cent in sales as a result. These decisions improved gross profits by more than 10 per cent.[6] In February 2018, Grain secured another undisclosed sum[7] from investors that included Majuven, a venture capital fund founded by Lee Hsien Yang.

In a Series B funding round led by Thailand's Singha Ventures, Grain raised US$10 million to improve existing infrastructure and expand to other Asian cities, beginning with Bangkok.[8]

According to a study conducted by The Straits Times and Statista, the 2019 funding round and business growth has made Grain fifth among Singapore's fastest-growing companies.[9]

In 2020, Grain got on the list of LinkedIn Top Startups 2020 that reveals 10 young companies that are emerging, or have remained resilient, amid the time of Covid-19.[10]

Hygiene lapseEdit

On 15 May 2017, Grain experienced a lapse in hygiene that caused 20 customers to become affected with gastroenteritis. After an internal investigation, the lapse was found to be caused by a reduction in simmer time for their Thai Green Curry dish, a change which resulted in the dish “spoiling quicker than usual”. The NEA responded by adjusting Grain's food hygiene from “A” to “C”.[11]

Yong Yi Sung, Grain's CEO, released a statement of apology, explaining that when the issue was discovered, the dish was removed to avoid further harm.[11] To rectify the issue, Grain worked closely with the NEA, the Ministry of Health, and the Agri-Food and Veterinary Authority of Singapore,[11] and as of August 2019, it has regained the "A" grade for food hygiene.[12]

ReferencesEdit

  1. ^ Liu, Sarah (May 21, 2014). "Time-pressed and hungry? S'pore new food startup Grain brings you a healthy surprise". Vulcan Post. Retrieved January 9, 2017.
  2. ^ Lee, Terence (August 15, 2014). "In 15 minutes, Grain delivers piping hot, healthy food to a driveway near you". TechinAsia. Retrieved April 20, 2019.
  3. ^ Lee, Terence (January 14, 2016). "Food delivery startup Grain gets funding from NSI, 500 Startups, DMP, Thai Express founder". Tech in Asia. Retrieved March 13, 2019.
  4. ^ Abudheen, Sainul (December 28, 2016). "Grain raises funding from NSI, DBS to expand its food delivery business beyond Singapore". e27. Retrieved March 20, 2019.
  5. ^ "Forbes 30 under 30". Forbes. 2016. Retrieved March 9, 2019.
  6. ^ Abudheen, Sainul (February 8, 2018). "Singapore's foodtech startup Grain raises pre-Series B funding from Majuven, others after clocking 330 per cent growth". e27. Retrieved January 9, 2019.
  7. ^ Lee, Terence (February 8, 2018). "Online restaurant gets money from fund managed by SingPost's ex-chairman". Tech in Asia. Retrieved March 23, 2019.
  8. ^ "Singapore food delivery start-up Grain bags US$10m for expansion". Straits Times Singapore. May 10, 2019. Retrieved June 8, 2019.
  9. ^ "No Pain, No Grain: This S'pore Food Tech Startup Just Raised US$10M, Now Expanding To BKK". MSN. May 10, 2019. Retrieved June 8, 2019.
  10. ^ "LinkedIn Top Startups 2020: The 10 Singapore startups on the rise".
  11. ^ a b c Lam, Lydia (July 15, 2017). "Grain apologises for spoilt curry that gave 20 people gastroenteritis, its hygiene grade dropped from 'A' to 'C'". Straits Times. Retrieved March 23, 2019.
  12. ^ track record last updated 27 aug (PDF) (Report). Singapore Food Agency. 27 August 2019. Retrieved 25 September 2019.

External linksEdit