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Google Shopping Express vehicle, original livery
Google Shopping Express vehicle, newer livery

Google Express, formerly Google Shopping Express,[1] is a shopping service from Google available in some parts of the United States that was launched on a free trial basis across the San Francisco Peninsula. Originally it was a same-day service.[2] It later expanded to same-day and overnight delivery.[3] Pricing was originally the same as in-person shopping,[citation needed] but later increased; Google Express Help said, "Because item prices are set by stores, sometimes you'll see prices on Google Express that differ from what you'd see in the store: this depends both on the merchant and the location of the store your items come from."[4]

The service was first announced in March 2013, from San Francisco as far south as San Jose. Retailers include a mix of national and local stores.[5][6][7] It was publicly launched on September 25, 2013, with some added retailers but still restricted to San Francisco and Silicon Valley.[8] Apps for Android and Apple smartphones were announced the same day; using these enables customers to use their loyalty accounts.[2] In May 2014 the service was expanded to New York City and West Los Angeles,[9][10] and in October 2014 service was added in Chicago, Boston, and Washington, DC, as well as additional retailers.[1][11]

At launch, Google waived the subscription fee for testers and for the first six months after sign-up;[9][10] the fee is somewhat below that for Amazon Prime. Amazon, which is also testing same-day delivery in selected markets, is the main competitor.[6][7][12][13][14] Delivery began with Prius sedans in Google Shopping Express livery, about 50 cars as of August 2013, when the service was available in 88 ZIP codes.[15] The fleet was later expanded to include Ford Transit vans,[16] and the company announced it might use bicycle and on-foot delivery in some areas.[17] The deliveries are subcontracted to a courier service, initially 1-800-Courier,[18] and later also OnTrac. In the testing phase, retailers were not charged, or paid only a nominal fee. Customers pay $5 per shopping stop and receive deliveries within a three- to five-hour window.[14][15] Customers must have a Google Pay account.[15][19]

The service displays a map of the merchandise pickup and delivery locations, and attempts to use the nearest available outlet,[14][15] although not always successfully.[18][20]

In October 2017, merchant partners included Walmart,[21] Target,[22] Costco, and Fry's Electronics.

In May 2019, at the Google Marketing Live event, it was announced that Google Express will become integrated into the new Google Shopping, which is slated to launch later in the year. Google Express will transition its features, products and stores into Google Shopping, while having a redesigned shopping experience with new capabilities to discover new products and find the best prices and places to buy them. Users can buy products either directly on Google, using their Google account, or buy at a store's website, or in-person at nearby store. Knowing that most shoppers come to to search for products, seek inspiration, look at images, or go to YouTube to see unboxing videos or product tutorials, Google looks to unify and streamline the journey shoppers go on in discovering, learning, finding, and buying the things they want and need.[23]

Starting in early September 2019, Google Express users were notified via a Google Express app push notification and through a mandatory service announcement email that "Google Express will soon be Google Shopping". The Google Express homepage also began echoing the same message, inviting visitors to test-drive the new Google Shopping experience.

See alsoEdit


  1. ^ a b Sarah Perez, "Google Shopping Express Expands To More Cities, Rebrands As Google Express", TechCrunch, October 14, 2014.
  2. ^ a b Sarah Perez, "Google Shopping Express Launches In San Francisco Peninsula, Debuts New Apps". TechCrunch, September 25, 2013.
  3. ^ Sarah Perez, "Google Express expands, now reaches 90 percent of U.S.", TechCrunch, October 25, 2016.
  4. ^ "Pricing", Google Express Help, retrieved September 7, 2017.
  5. ^ Salvador Rodriguez, "Google testing same-day delivery service", Los Angeles Times, March 28, 2013.
  6. ^ a b Iain Thomson, "Google Shopping Express dips toe in same-day home delivery: Wants to ape Amazon and eBay, not Webvan or Kozmo", The Register, March 28, 2013.
  7. ^ a b Joanna Stern, "Google Shopping Express: Same-Day Delivery Beyond the Web", Technology, ABC News blogs, March 29, 2013.
  8. ^ Heather Somerville, "Google same-day delivery makes public debut", The Mercury News, September 25, 2013.
  9. ^ a b Alison Griswold, "Google Shopping Express Is Making a Masterful Play for Amazon’s Customers", Moneybox, Slate, May 5, 2014.
  10. ^ a b Alistair Barr, "In Battle with Amazon, Google Expands Same-Day Delivery Service", Wall Street Journal blogs, May 5, 2014.
  11. ^ Brian Elliot, "Google Express: more cities, more stores and a new name", Official Google blog, October 13, 2014.
  12. ^ Alexia Tsotsis, "Google Starts Testing Google Shopping Express In SF, With Free Delivery From Target, Walgreens, Staples And More", TechCrunch, March 28, 2013.
  13. ^ Dan Reyes, "Google Shopping Express May Rival Amazon and eBay", Technorati, March 28, 2013.
  14. ^ a b c Farhad Manjoo, "The Glorious Future of Shopping: You order online. Your stuff comes the same day. You never have to leave your house again", Technology, Slate, June 30, 2013.
  15. ^ a b c d Heather Somerville, "Google puts pressure on eBay, expands same-day delivery", Business, The Mercury News, August 30, 2013.
  16. ^ Erin Connolly, "Here’s What You Need to Know Now That Google Express is in Town",, October 15, 2014.
  17. ^ Kaja Whitehouse, "Google expands same-day delivery service to Manhattan, LA", The New York Post, May 5, 2014.
  18. ^ a b Cyrus Farivar, "Google Shopping Express expands old formula: Take orders, deliver stuff (mostly): In which an Ars editor makes three orders in San Jose, but two actually show up", Business, Ars Technica, September 25, 2013.
  19. ^ Shana Lynch, "Google Shopping Express versus eBay Now: Who won?", Silicon Valley Business Journal, September 25, 2013.
  20. ^ Kevin Shalvey, "Google Shopping Express Test: Same-Day Bagels", Investor's Business Daily, June 5, 2013.
  21. ^ Dennis Green, "Google and Walmart are joining forces to take on Amazon", Business Insider, August 23, 2017, retrieved October 13, 2017.
  22. ^ Natalie Gagliordi, "Target partners with Google for voice shopping through Google Express", ZDNet (CBS Interactive), October 12, 2017, retrieved October 13, 2017.
  23. ^ [1]

External linksEdit