Google Express, formerly Google Shopping Express, is a shopping service from Google available in some parts of the United States that was launched on a free trial basis across the San Francisco Peninsula. Originally it was a same-day service. It later expanded to same-day and overnight delivery. Pricing was originally the same as in-person shopping, but later increased; Google Express Help said, "Because item prices are set by stores, sometimes you'll see prices on Google Express that differ from what you'd see in the store: this depends both on the merchant and the location of the store your items come from."
The service was first announced in March 2013, from San Francisco as far south as San Jose. Retailers include a mix of national and local stores. It was publicly launched on September 25, 2013, with some added retailers but still restricted to San Francisco and Silicon Valley. Apps for Android and Apple smartphones were announced the same day; using these enables customers to use their loyalty accounts. In May 2014 the service was expanded to New York City and West Los Angeles, and in October 2014 service was added in Chicago, Boston, and Washington, DC, as well as additional retailers.
At launch, Google waived the subscription fee for testers and for the first six months after sign-up; the fee is somewhat below that for Amazon Prime. Amazon, which is also testing same-day delivery in selected markets, is the main competitor. Delivery began with Prius sedans in Google Shopping Express livery, about 50 cars as of August 2013[update], when the service was available in 88 ZIP codes. The fleet was later expanded to include Ford Transit vans, and the company announced it might use bicycle and on-foot delivery in some areas. The deliveries are subcontracted to a courier service, initially 1-800-Courier, and later also OnTrac. In the testing phase, retailers were not charged, or paid only a nominal fee. Customers pay $5 per shopping stop and receive deliveries within a three- to five-hour window. Customers must have a Google Pay account.
In May 2019, at the Google Marketing Live event, it was announced that Google Express will become integrated into the new Google Shopping, which is slated to launch later in the year. Google Express will transition its features, products and stores into Google Shopping, while having a redesigned shopping experience with new capabilities to discover new products and find the best prices and places to buy them. Users can buy products either directly on Google, using their Google account, or buy at a store's website, or in-person at nearby store. Knowing that most shoppers come to Google.com to search for products, seek inspiration, look at images, or go to YouTube to see unboxing videos or product tutorials, Google looks to unify and streamline the journey shoppers go on in discovering, learning, finding, and buying the things they want and need.
Starting in early September 2019, Google Express users were notified via a Google Express app push notification and through a mandatory service announcement email that "Google Express will soon be Google Shopping". The Google Express homepage also began echoing the same message, inviting visitors to test-drive the new Google Shopping experience.
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