Google My Business
Google My Business is an Internet-based service for business owners and operated by Google. The network launched in June 2014 as a way of giving business owners more control of what shows up in the search results when someone searches a given business name. Google allows business owners to verify their own business data via creating a new profile or claiming an existing auto-generated profile. The Google My Business listing appears in the Google Maps section of Google as well as the "Local Pack" for qualifying search queries.
Google My Business allows business owners to supply information that can show up in a Google search, such as open hours, address, phone number, and photos. Google may combine the information provided by businesses with information from other sources, including a business's own website, Google user contributions, and third party websites. The service is free.
Google My Business allows businesses to create a website at no cost.
Customers can review businesses and business owners can respond to reviews.
Google My Business allows business owners to post updates about announcements or sales. There are currently 4 different post types: What's New, Event, Product, and Offer.
On each post type, users can add a description, photo or video, and link. They can also add an optional Call-To-Action button to posts. The Call-To-Action buttons options are Book, Buy, Order Online, Learn More, and Sign Up.
Posts show up in Google search results. However, most post types expire after seven days, no longer showing in search results at that time. There is one exception: event posts expire when the event date the post referenced has passed.
Pictures and videoEdit
Business owners are able to upload pictures and videos to a company's Google My Business. Business owners can choose to upload a logo and header images, as well as tag photos for specific industry categories such as Food, Team, Interior, Exterior, etc. Customers can also add photos to the Google My Business by attaching them to reviews.
Application programming interface is available for automating many tasks of Google My Business. This allows to easily manage multiple locations at scale. Use features like posts, review responses, menu updates, photos, and much more. There are usage limits and you can request for increased quota  if higher API usage is required for your organisation.
Restrictions on ChainsEdit
For chain stores and franchises which have more than 10 locations, Google has placed a restriction on the use of API for creating posts. However, some third-party apps like Brandesto use their own proprietary mechanisms to post without these restrictions. Note that manual posting through Google My Business online dashboard is still available, however post to each location has to be submitted individually. If you are a large business interested in automating or scheduling posts, Google welcomes you to join the waitlist by submitting this form.
"Insights"  provides you a report of how people find your business listing on Google My Business, whcih gives statistics on Direct searches, Discovery searches, Branded searches, View on Search, Views on Maps, Direction requests on maps, etc.
Third party appsEdit
In October 2017, the Google My Business API was expanded to allow third-party tools to schedule posts in advanced, similar to scheduling tools for social networks like Facebook and Twitter. Only a few services currently support Google My Business post scheduling, including OneUp, dlvr.it, Sendible and Brandesto.
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