This article is about a virtual assistant developed by Google. For the other virtual assistant from Google, see Google Now.
Google Assistant
Google Assistant logo.png
Original author(s) Google
Developer(s) Google
Initial release 2016 (2016)
Development status Active
Available in English, German, Brazilian Portuguese, Hindi, Japanese
Type Intelligent personal assistant

Google Assistant is an intelligent personal assistant developed by Google and announced at Google I/O in May 2016. Unlike Google Now, Google Assistant can engage in two-way conversations.

Assistant initially debuted as part of Google's messaging app Allo, and its voice-activated speaker Google Home. After a period of exclusivity on the Pixel and Pixel XL smartphones, it began to be deployed on Android platforms in February 2017, including third-party smartphones and Android Wear.



Google Assistant was unveiled during its Google I/O keynote on May 18, 2016, as part of the unveiling of the Google Home smart speaker and new messaging app Allo; Google CEO Sundar Pichai explained that Assistant was designed to be a conversational and two-way experience, and "an ambient experience that extends across devices".[1] Later that month, Google assigned Google Doodle leader Ryan Germick and hired former Pixar animator Emma Coats to develop "a little more of a personality."[2]

For system-level integration outside of the Allo app and Google Home, Google Assistant was initially exclusive to the Pixel and Pixel XL smartphones.[3] In February 2017, Google announced that it had begun to enable access to Assistant on Android smartphones running Android Marshmallow or Nougat, beginning in selected English-speaking markets.[4][5] Android tablets will not be receiving the Assistant as part of this rollout.[6][7] The Assistant is integrated in Android Wear 2.0,[8] and will be included in future versions of Android TV[9] and Android Auto.[10]


Google Assistant, in the nature and manner of Google Now, can pull information, check weather, etc. Unlike its brethren, however, it can engage in a two-way conversation, using Google's natural language processing algorithm. Search results are presented in card format that users can tap to open the page.[11]

Google Assistant can maintain a shopping list; this was previously done within the notetaking service Google Keep, but this feature was moved to Google Express and the Google Home app in April 2017, resulting in a severe loss of functionality enabled by its hosting through Google Keep.[12][13]


PC World's Mark Hachman gave a favorable review of Google Assistant, saying that it was a "step up on Cortana and Siri".[14]

See alsoEdit


  1. ^ Lynley, Matthew (May 18, 2016). "Google unveils Google Assistant, a virtual assistant that's a big upgrade to Google Now". TechCrunch. AOL. Retrieved March 17, 2017. 
  2. ^ de Looper, Christian (May 31, 2016). "Google wants to make its next personal assistant more personable by giving it a childhood". Digital Trends. Retrieved March 17, 2017. 
  3. ^ Savov, Vlad (October 4, 2016). "Pixel 'phone by Google' announced". The Verge. Vox Media. Retrieved March 17, 2017. 
  4. ^ Bohn, Dieter (February 26, 2017). "The Google Assistant is coming to Marshmallow and Nougat Android phones starting this week". The Verge. Vox Media. Retrieved March 17, 2017. 
  5. ^ Lunden, Ingrid (February 26, 2017). "Google Assistant, its AI-based personal helper, rolls out to Nougat and Marshmallow handsets". TechCrunch. AOL. Retrieved March 17, 2017. 
  6. ^ El Khoury, Rita (March 16, 2017). "Google confirms wider Assistant rollout will not reach tablets". Android Police. Retrieved March 17, 2017. 
  7. ^ Kastrenakes, Jacob (March 16, 2017). "Android tablets aren't getting Google Assistant anytime soon". The Verge. Vox Media. Retrieved March 17, 2017. 
  8. ^ Amadeo, Ron (January 17, 2017). "Report: Android Wear 2.0 to launch February 9". Ars Technica. Condé Nast. Retrieved March 17, 2017. 
  9. ^ Ingraham, Nathan (January 4, 2017). "The Google Assistant is coming to Android TV". Engadget. AOL. Retrieved March 17, 2017. 
  10. ^ Amadeo, Ron (February 26, 2017). "Google Assistant comes to every Android phone, 6.0 and up". Ars Technica. Condé Nast. Retrieved March 17, 2017. 
  11. ^ Purewal, Sarah Jacobsson (October 4, 2016). "The difference between Google Now and Google Assistant". CNET. CBS Interactive. Retrieved March 17, 2017. 
  12. ^ "Google ruins the Assistant's shopping list, turns it into a big Google Express ad". Ars Technica. Retrieved 11 April 2017. 
  13. ^ "Google Assistant's shopping lists are moving to the Home app today". The Verge. Retrieved 11 April 2017. 
  14. ^ Hachman, Mark (September 22, 2016). "Hands-on: Google Assistant's Allo chatbot outdoes Cortana, Siri as your digital pal". PC World. International Data Group. Retrieved March 17, 2017.