Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.
 | |
 Pieces of Good & Plenty | |
| Product type | Candy coated licorice |
|---|---|
| Owner | Highlander Partners/Iconic IP Interests[1] |
| Produced by | The Hershey Company |
| Country | Philadelphia, Pennsylvania, U.S. |
| Introduced | 1893 |
| Related brands | Twizzlers |
| Markets | United States |
| Previous owners | Quaker City Chocolate & Confectionery Company Warner-Lambert Leaf, Inc. |
| Ambassador(s) | Choo Choo Charlie |
| Tagline | "Love my Good and Plenty!" |
| Website | hersheyland.com/goodandplenty |
History edit
Good & Plenty was first produced by the Quaker City Chocolate & Confectionery Company of Philadelphia, Pennsylvania in 1893 and is believed to be[who?] the oldest branded candy in the United States.[2] A second candy, Good & Fruity, is a multicolored, multi-flavor candy with a similar shape.
Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods,[3] under license from owners of the brand, Highlander Partners, a Dallas-based global private equity firm.
Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. Choo-Choo Charlie was a boy pretending to be a railroad engineer.[4] He would shake a box of the candy in his hand in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle[5] based on the popular song "The Ballad of Casey Jones".
See also edit
- Mike and Ike
- Mukhwas
- London drops, a similar candy sold in Finland and Sweden
- Liquorice comfits
- List of confectionery brands
References edit
- ^ "Highlander Buys Big Candy Portfolio". Private Equity Professional. April 30, 2018. Retrieved January 11, 2021.
The acquisition ... was made by Highlander through Iconic IP Interests
- ^ Smith, Andrew F. (2013). The Oxford Encyclopedia of Food and Drink in America. Oxford University Press USA. p. 261. ISBN 9780199734962.
- ^ Ono, Yumiko (October 21, 1996). "Hershey Will Buy Candy Unit From Huhtamaki Oy's Leaf". The Wall Street Journal. Retrieved January 11, 2021.
- ^ Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 108. ISBN 0-8118-0936-6.
- ^ Russell, Mallory (2012-08-28). "Former Ogilvy Creative Director Russ Alben Dies". Advertising Age. Retrieved 2012-10-02.
External links edit
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