|Founded||May 15, 1966Makati, Philippinesin|
|Founders||Milagros Leelin Yee|
Clarita Leelin Go
Doris Wilson Leelin
Number of locations
|Richard L. Yee (President)|
|Products||Fast food, bakery|
Number of employees
|Parent||SM Investments Corporation (74%)|
On May 15, 1966, Filipino-Chinese sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law Doris Wilson Leelin, opened the first Goldilocks store on a 70 m2 (750 sq ft) space on the ground floor of a three-story building along Pasong Tamo Street in Makati and started with only 10 employees.
In 1976, Goldilocks opened its first store in the United States in Los Angeles. In 1991, Goldilocks launched a franchising program which led to the opening of hundreds of Goldilocks' store in Metro Manila.
Goldilocks was named after Goldilocks, a character from the fairy tale Goldilocks and the Three Bears to make the name of the chain easier to remember by children and their mothers. The name also suggests the words "gold" and "luck" which was viewed to be auspicious by the founders. The naming was suggested by the founders' sister Maria Flor.
In 2010, Goldilocks underwent a full re-branding.
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