Global Records

Global Records is a Romanian independent record label founded in 2008 by Lucian Ștefan.[1] It started as full management service, and the first star is Inna, who conquers the world with her international hits "Hot", "Love", "Déjà Vu", "Amazing" and "Sun Is Up". She entered the Top 10 in the UK Albums Chart and US Dance/Mix Show Airplay,[2] and this series of hits made Inna the most successful artist CEEMEA (Central and Eastern Europe, Middle East and Africa) in the last ten years.[3]

Global Records
Global Records logo.png
Parent companyGlobal Group
Founded2008; 13 years ago (2008)
FounderLucian Ștefan
Distributor(s)Self-distributed (Romania)
Global Records Polska (Poland)
Global Records Russia (Russia)
Global Records Turkey (Turkey)
Country of originRomania

In 2015, Global Records transformed into an independent record label that aimed to find, develop and launch new artists on the Romanian and international markets. Since then, is Eastern Europe’s biggest independent record label, with hits that have reached the Top 20 Shazam charts worldwide and over 2 billion streams a year on digital platforms.[4]

Its portfolio consists of over 30 artists and 45 composers and producers and owns 13 recording studios fully equipped to international standards. The Global Group structure also includes a video production company, an events agency and Global Talent United, the hugest online marketing agency in Central and Eastern Europe, with its portfolio of over 150 online talents.[5]

In addition to its list of artists, Global Records is home to producers and songwriters who have worked on tracks for international superstars such as Selena Gomez, Alicia Keys, Nicki Minaj, Nick Jonas and Akon.[6]



Inna on the set of Masked Singer România 2021

Romanian superstar Inna has seen her popularity climb impressively, cementing a 12-year-plus career. During all this time, she has released a series of international hits such as "Hot", "Sun Is Up", and "More than Friends" and recording collaborations with Daddy Yankee and J Balvin.[7]


In January 2020, the Romanian public television (TVR) announced the collaboration with the record label,[8] and Roxen was selected to represent Romania in the 2020 Eurovision Song Contest with her track "Alcohol You". The contest was cancelled on 18 March 2020 due to the COVID-19 pandemic.[9] The City of Rotterdam hosted the 2021 contest, and Roxen competed with the track "Amnesia".[10]

From August 2020, Global Records collaborates with Warner Music Group to promote its artists internationally. Also, the record label will license the Warner Music international repertoire in Romania.[11] The first joint campaign was for Roxen and their then-latest single, "How to Break a Heart".

Global Records strengthens its presence in the region by opening divisions in Poland (Global Records Polska), Russia (Global Records Russia) and Turkey (Global Records Turkey).[12] These divisions work closely with Global Records on the entire strategy of the label, discovering opportunities, honing local talent and promoting the songs they release internationally.

Major artistsEdit


The following labels are owned or licensed by Global Records.[13]


  1. ^ Andra, Imbrea (December 26, 2017). "Povestea omului de afaceri care a pus România pe harta globală a muzicii: cine se află în spatele succesului Innei și al Global Records" [The story of the businessman who put Romania on the global map of music: who is behind the success of Inna and Global Records] (in Romanian). Retrieved December 26, 2017.
  2. ^ "After Topping the Billboard Hot Dance Airplay Chart, Romanian Singer INNA Threatens UK with Her Debut Single 'Hot'". March 12, 2010. Retrieved March 12, 2010.
  3. ^ Dave, Roberts (March 25, 2021). "Meet the Romanian record label with 2bn annual streams – and major global ambitions". Music Business Worldwide. Retrieved March 25, 2021.
  4. ^ Lizeta, Oprea (April 12, 2021). "Global Records, plăți de peste 30 de milioane de euro către artiștii cu care lucrează" [Global Records, payments of over 30 million euros to the artists he works with] (in Romanian). Adevărul. Retrieved April 12, 2021.
  5. ^ Silvia, Trașcă (November 12, 2019). "Global Talent United, noua platformă care reunește toți artiștii și creatorii de conținut din echipa Global" [Global Talent United, the new platform that brings together all the artists and content creators of the Global team] (in Romanian). Retrieved November 12, 2019.
  6. ^ Dave, Roberts (March 25, 2021). "Meet the Romanian record label with 2bn annual streams – and major global ambitions". Music Business Worldwide. Retrieved March 25, 2021.
  7. ^ "INNA, impresionată de colaborarea cu Daddy Yankee" [INNA, impressed by the collaboration with Daddy Yankee] (in Romanian). Europa FM. November 22, 2019. Retrieved November 22, 2019.
  8. ^ Robyn, Gallagher (February 1, 2020). "Romania: TVR confirms partnership with Global Records for internal selection of 2020 artist". Wiwibloggs. Retrieved February 1, 2020.
  9. ^ "Eurovision 2020 in Rotterdam is cancelled". European Broadcasting Union. March 18, 2020. Retrieved March 18, 2020.
  10. ^ "Roxen va reprezenta România la Eurovision Song Contest 2021" [Roxen will represent Romania at the 2021 Eurovision Song Contest] (in Romanian). Romanian public television. March 31, 2020. Retrieved March 31, 2020.
  11. ^ Murray, Stassen (August 4, 2020). "Warner Music names Global Records as licensee in Romania". Music Business Worldwide. Retrieved August 4, 2020.
  12. ^ Iulian, Ioncea (October 26, 2020). "Global Records prezintă Global Records Polska" [Global Records presents Global Records Polska] (in Romanian). Pro TV. Retrieved October 26, 2020.
  13. ^ "Romanian House Mafia se lansează cu "Spend The Night"" [Romanian House Mafia launches with "Spend The Night"] (in Romanian). Virgin Radio Romania. Retrieved May 21, 2021.

External linksEdit