GiveIndia is a non profit organisation in India. It is an online donation platform and aims to channel and provide resources to credible non-governmental organisations across India.[1] As a web portal, it helps raise funds and contributions from individuals across India and the world and then disburses these donations to credible Indian NGOs.

FounderVenkat Krishnan
TypeNot for profit
LeaderAtul Satija
Give Monthly

After a rigorous and thorough document based due diligence, supplemented by a visit or a strong reference, GiveIndia lists NGOs on its website. As of April 2011, GiveIndia has selected over 270 charitable organisations that are recommended on its website after reviewing more than 3,000 nonprofit organisations from all over India. GiveIndia works across ten causes and lists charities ranging from charity for children to charity for education, health, employment, elderly, disability, human rights, environment, youth and women's empowerment. GiveIndia also lets its donors know where exactly their donation was used and also give them a proof of it through a feedback report.[2] Every feedback report contains the details of the beneficiaries who were benefited from each donation. GiveInida also issues an instant e-tax receipt upon making a donation. The donations are either 80G (50% tax exempt) or 35AC (100% tax exempt). GiveIndia has one of the lowest costs of fundraising in India.[3] GiveIndia ensures that at least 90% of every donation reaches the organisation that is donated to (as against the average of 60% for the NGO sector).[4]


GiveIndia was conceived in 1999 by IIM-A graduate Venkat Krishnan. It is run and managed by a team of professionals. Venkat Krishnan wanted to create a credible link between people willing to donate and credible grass-root NGOs which work for the poorest of the poor. GiveIndia was started with the mission to create a culture of giving in India.[5][6] Most of these NGOs do not have adequate systems in place to raise awareness about their causes and consequently have difficulty raising funds to support these causes.


GiveIndia does not undertake any charitable functions directly. Instead, it channels funds provided by donors to certified non-profit organizations across India. Non-profit organizations who wish to partner with GiveIndia need to satisfy a minimum set of conditions known as "credibility alliance norms." Among other criteria, organizations must have no political ties and at least fifty percent of their beneficiaries must be economically underprivileged. Donors visit GiveIndia website and donate online to their preferred Indian NGOs and the donations are then disbursed to those NGOs.

GiveIndia was created to allow secure donation options for potential donors and provide them with access to over one hundred NGOs.[citation needed]


As of April 2014, since GiveIndia's inception, over 2,00,000 donors across the globe have been involved in supporting 270 organizations through GiveIndia.[7] Over the last decade, they have channeled over Rs. 130 crores to more than 270 NGOs all over India, impacting over 1 million lives. From 2011-2012, the organization channeled over $4.4 million to over 270 NGO's and over 91% of these funds were raised in India.[8] They launched India's first "online philanthropy marketplace" (a website where people can donate to causes of their own choice) in September 2000. GiveIndia introduced the concept of Marathon-based fundraising in India. . Though, it is not associated with marathons such as the Mumbai Marathon, it was the official charity partner to the Standard Chartered Mumbai Marathon (SCMM) and Vodafone Delhi Half Marathon (VDHM).

GiveIndia mainly raises funds for NGOs through various channels such as payroll giving, retail giving, client services and other fund raising events.

Payroll giving programEdit

GiveIndia launched an online Payroll giving program in 2004 through which employees of the organization may pledge a certain portion of their monthly income towards charity every month.[9] These monthly contributions accumulate in an online account that GiveIndia creates for each employee. Employees can log into their online accounts and donate to an NGO or cause of their choice from the accumulated sum. The funds are channeled to the respective NGOs by GiveIndia every month.

Organisations like Confederation of Indian Industry (CII), Cadbury, Reliance, ITC, HDFC Bank, NDTV, STAR TV, ICICI Bank, BBC, KPMG, McKinsey & Company and several others are part of GiveIndia's Payroll Giving Family all over India.[10][11] The Payroll Giving program already has more than 30,000 donors across over 125 companies contributing over Rs. 8 crores per month, and is growing fast.[12]

Retail givingEdit

GiveIndia pioneered online donations in India in the year 2000 and was one of the first worldwide. GiveIndia has channeled over Rs 6 crores to various non-profit organizations through the Internet. GiveIndia’s site is designed as a "Philanthropy Exchange" that allows donors to donate directly to any of the "listed" non-profit organisations.[13]

Client servicesEdit

GiveIndia has launched the First Givers Club (FGC) in 2010. Nitin Nohria, from Harvard Business School, was one of the keynote speakers in the first summit held by First Givers Club in 2010.[14] In the Annual summit in 2010, 100 high-net-worth individuals pledged to give money and time to charity.[15] In the Annual Summit in 2011, Azim Premji and Rakesh Jhunjhunwala were the key note speakers.[16] Rakesh Jhunjhunwala, an Indian investor and trader, pledged to give away 25% of his wealth during his lifetime.[17][18]


GiveIndia offers individuals and organizations the option to raise funds for a cause they wish to promote personally.[19] Utilizing the GiveIndia portal, individuals can create their own customized iGive page, send it out to friends, family and social networks. All funds raised are then channeled by GiveIndia to the individual or cause chosen.

iGive ceased to exit from the financial year 2018-19.

Charity eventsEdit

GiveIndia has been selective in identifying events to raise funds for charity. The traditional model of organizing events results in more than 80 percent of the resources raised being spent on the event itself. So by "piggybacking" existing events that are already planned, GiveIndia ensures that the cost of fundraising is less than 10%, to contribute more towards a cause.

It was the official charity partner to the Standard Chartered Mumbai Marathon (SCMM)[20] & Vodafone Delhi Half Marathon (VDHM).GiveIndia hosted a unique event - Engagement Evening - on November 17, 2006, that spread knowledge about the philanthropy marketplace and also celebrated the listing of NGOs

GiveIndia also plays a major role in organising the Joy of Giving Week, which is celebrated around the birthday of Mahatma Gandhi on October 2. During this week, the organization encourages NGOs, government organisations, educational institutions, as well as the general public to donate money, time, and other resources.[21]

Current events and RecognitionEdit

Santa Clause! India's largest Secret Santa initiative by GiveIndia in collaboration with Comedy Central an opportunity to be a Secret Santa for needy.


In August 2018 Power Brands awarded GiveIndia the Bharatiya Manavata Vikas Puraskar for being the “ISI mark” of Indian charities and NGOs - working as the “de facto people's advocate” - thus ensuring a donation platform of unquestionable transparency and clarity, allowing an individual or group to support a cause of their choice in the most effective way possible.[22]

Financial informationEdit

GiveIndia retains a maximum of 9.1% when transacting through its online portal. The 9.1% retained by GiveIndia is to cover its costs of processing a donation, providing a tax receipt and feedback report, a technical platform to track donations, due diligence and other administrative costs.[23]


  1. ^ Divya Subramaniam (8 January 2011). "Charity & It's Return on Investment". Archived from the original on 10 January 2011. Retrieved 9 January 2011.
  2. ^ "Giving made easier by "GiveIndia"". Archived from the original on 26 October 2014. Retrieved 15 September 2017.
  3. ^ "About GiveIndia". GiveIndia. Archived from the original on 20 October 2014.
  4. ^ "GIVE Foundation". GuideStar CTP. Retrieved 15 September 2017.
  5. ^ "Giveindia Mission". Retrieved 15 September 2017.
  6. ^ "From seasonal giving to sustainable giving". 4 November 2010. Retrieved 15 September 2017.
  7. ^ "Our Achievements". GiveIndia. Retrieved 15 September 2017.
  8. ^ Cagney, Penelope (2013). Global Fundraising: How the World is Changing the Rules of Philanthropy. Hoboken: John Wiley & Sons. p. 275.
  9. ^ Cordelia Jenkins (3 February 2011). "The payroll givers - Livemint". Retrieved 15 September 2017.
  10. ^ "List of Companies". GiveIndia. Retrieved 15 September 2017.
  11. ^ "Outlook Business: Outlook Business - Think Beyond Stay Ahead".
  12. ^ "Charity flow to non-profit organisations dwindle". 7 December 2008. Retrieved 15 September 2017 – via The Economic Times.
  13. ^ Aditya Paul (9 February 2009). "Click to Give". Indian Express. Retrieved 15 September 2017.
  14. ^ "Business leaders will have to redeem their reputation: Nitin Nohria". 31 July 2010. Retrieved 15 September 2017 – via The Economic Times.
  15. ^ "Archived copy". Archived from the original on 2011-11-15. Retrieved 2011-11-09.CS1 maint: archived copy as title (link)
  16. ^ "GiveIndia ropes in Azim Premji for their second annual First Giver's Summit". 3 August 2011 – via The Economic Times.
  17. ^ "India's most famous investor Rakesh Jhunjhunwala pledges to give away 25% of his wealth, sets a $1 bn corpus target for it". 3 August 2011. Retrieved 15 September 2017 – via The Economic Times.
  18. ^ "Investment guru pledges quarter of fortune for charity". Indian Express. Mumbai. 4 August 2011. Retrieved 15 September 2017.
  19. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2011-11-11. Retrieved 2011-11-09.CS1 maint: archived copy as title (link)
  20. ^ "News: India News, Latest Bollywood News, Sports News, Business & Political News, National & International News - Times of India". The Times of India.
  21. ^ Cagney, Penelope (2013). Global Fundraising: How the World is Changing the Rules of Philanthropy. Hoboken, NJ: John Wiley and Sons. pp. 275–276.
  22. ^ "Archived copy". Archived from the original on 2019-05-09. Retrieved 2019-05-09.CS1 maint: archived copy as title (link)
  23. ^ "A message from GiveIndia's Director - Venkat Krishnan N". GiveIndia.

External linksEdit