The 'Gir Kesar' mango, also called Kesar, is a mango cultivar grown in the foothills of Girnar in Gujarat, western India. The mango is known for its bright orange colored pulp and was given the geographical indication status in 2011. The biggest market of Gir Kesar is in Talala Gir (45 km from Gir national park) known as a Mango Market Yard (Plus code : 3GFV+9P Borvav, Gujarat).
|Mangifera 'Gir Kesar'|
The mango was grown in 1931 by Junagadh Wazir Sale Bhai in Vanthali. About 75 grafts were then planted in the foothills of Girnar at the Junagadh Laal Dori farm. The mango is said to have been known as "Kesar" since 1934 when the Nawab of Junagadh Muhammad Mahabat Khan III said "This is Kesar" looking at the orange pulp of the fruit—kesar being Gujrati/Hindi for saffron.
The Kesar mango is grown in an approximate area of 20,000 hectare in the districts of Junagadh and Amreli in the Saurashtra region of Gujarat, with an estimated annual production of two lakh tonnes. However, only the mango grown around the Gir sanctuary area is officially known as "Gir Kesar mango".
This variety of mango is usually produced to the market in April-May and should be harvested at green mature stage, with the cultivation beginning around October after the monsoon season. Kesar variety is among the most expensive varieties of the fruit.
Gujarat Agro Industries Corporation (GAIC) Ltd proposed the geographical indication (GI) registration of Gir Kesar mango. After the Junagadh Agricultural University filed the application in 2010, the fruit was granted the GI tag in 2011 by the Geographical Indication Registry in Chennai, making the name "Gir Kesar" exclusive to the mangoes grown in the region. It thus became the first agricultural product from Gujarat and the second mango variety in India (after Uttar Pradesh's Dasheri mango) to earn the GI tag.
- Kaushik, Himanshu (1 May 2010). "Guj seeks exclusive status for Gir Kesar mango". The Times of India. Retrieved 29 January 2016.
- "Kesar of Junagadh to get GI registration as Gir Kesar Mango". Zee News. 1 May 2010. Retrieved 29 January 2016.
- Balan, Premal (25 May 2015). "Kesar mango arrives in Junagadh's Talala market, prices at three year high". The Times of India. Retrieved 29 January 2016.
- Dave, Hiral (22 March 2010). "Kesar mango from Gir all set to rub shoulders with Darjeeling tea". The Indian Express. Retrieved 29 January 2016.
- Daniel, P George (28 July 2011). "GI tag for Gir Kesar mango, Bhalia wheat". The Times of India. Retrieved 29 January 2016.
- "Junagadh Kesar mango gets GI tag as 'Gir Kesar'". The Hindu Business Line. 1 August 2011. Retrieved 29 January 2016.