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Friendly Center is a large, open-air shopping center located in northwestern Greensboro, North Carolina, near the intersection of Wendover Avenue and Friendly Avenue.

Friendly Center
Friendly Center logo
LocationGreensboro, North Carolina, United States
Coordinates36°05′09″N 79°49′56″W / 36.0859°N 79.8323°W / 36.0859; -79.8323Coordinates: 36°05′09″N 79°49′56″W / 36.0859°N 79.8323°W / 36.0859; -79.8323
Opening dateAugust 1957; 62 years ago (August 1957)
ManagementCBL Properties
OwnerCBL Properties
No. of stores and services140
No. of anchor tenants6
Total retail floor area1,237,000[1]
No. of floors1-2
ParkingParking by storefronts throughout the center, subdivided by crosswalks


The shopping center opened in August 1957, and with its inward orientation, Friendly Center could be classified as an outdoor lifestyle center. Its anchor tenants include Belk, Macy's, and Sears. Other tenants include Barnes & Noble and Old Navy, The Grande Theatre is a 16-screen multiplex cinema operated by Regal Cinemas. It also contains Harris Teeter's flagship supermarket location encompassing 72,000 square feet (6,700 m2) and Whole Foods Market.[2] There are specialty "foodie" stores tucked away in the back corner by Harris Teeter such as the Savory Spice Shop [3] and Midtown Olive Oil. It features a number of national retailers such as Banana Republic, Victoria's Secret, Bath & Body Works, Express, The GAP, Eddie Bauer, Talbots, Birkenstock Feet First, Pier 1, and New York & Company.

In early 2006, construction of "The Shops at Friendly Center" began after the nearby Burlington Industries office building was demolished. Its opening on October 19, 2006 introduced retail shops that had not previously been present in the Piedmont Triad market such as an Apple Store, Brooks Brothers, REI, J. Crew, Coldwater Creek (closed in 2014), White House Black Market, Pendleton, J. Jill, and Johnston & Murphy. Several chain restaurants located in the center, including P.F. Chang's, Fleming's Prime Steak House and Wine Bar, Bravo Cucina Italiana, and Mimi's Cafe. On November 8, 2006, a 72,000-square-foot (6,700 m2) Harris Teeter supermarket opened as the chain's largest in North Carolina.[4]

On April 3, 2007, Starmount Company put Friendly Center up for sale along with most of their other commercial real estate.[5] On October 5, 2007, CBL & Associates contracted to buy Friendly Center and all of Starmount Company's retail and office holdings. On January 4, 2008, The Triad Business Journal [1] reported that CBL & Associates paid more than $200 million for Friendly Center and the Shops at Friendly Center.[6]


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