|Location||Greensboro, North Carolina, United States|
|Opening date||August 1957|
|No. of stores and services||140|
|No. of anchor tenants||6|
|Total retail floor area||1,237,000|
|No. of floors||1-2|
|Parking||Parking by storefronts throughout the center, subdivided by crosswalks|
The shopping center opened in August 1957, and with its inward orientation, Friendly Center could be classified as an outdoor lifestyle center. Its anchor tenants include Belk, Macy's, and Sears. Other tenants include Barnes & Noble and Old Navy, The Grande Theatre is a 16-screen multiplex cinema operated by Regal Cinemas. It also contains Harris Teeter's flagship supermarket location encompassing 72,000 square feet (6,700 m2) and Whole Foods Market. There are specialty "foodie" stores tucked away in the back corner by Harris Teeter such as the Savory Spice Shop  and Midtown Olive Oil. It features a number of national retailers such as Banana Republic, Victoria's Secret, Bath & Body Works, Express, The GAP, Eddie Bauer, Talbots, Birkenstock Feet First, Pier 1, and New York & Company.
In early 2006, construction of "The Shops at Friendly Center" began after the nearby Burlington Industries office building was demolished. Its opening on October 19, 2006 introduced retail shops that had not previously been present in the Piedmont Triad market such as an Apple Store, Brooks Brothers, REI, J. Crew, Coldwater Creek (closed in 2014), White House Black Market, Pendleton, J. Jill, and Johnston & Murphy. Several chain restaurants located in the center, including P.F. Chang's, Fleming's Prime Steak House and Wine Bar, Bravo Cucina Italiana, and Mimi's Cafe. On November 8, 2006, a 72,000-square-foot (6,700 m2) Harris Teeter supermarket opened as the chain's largest in North Carolina.
On April 3, 2007, Starmount Company put Friendly Center up for sale along with most of their other commercial real estate. On October 5, 2007, CBL & Associates contracted to buy Friendly Center and all of Starmount Company's retail and office holdings. On January 4, 2008, The Triad Business Journal  reported that CBL & Associates paid more than $200 million for Friendly Center and the Shops at Friendly Center.
- "Tenn. company may buy Starmount holdings" : News-Record.com : Greensboro, North Carolina
- "Savory Spice Shop"
- "New stores at Shops open soon" : News-Record.com : Greensboro, North Carolina Archived 2007-09-28 at Archive.today
- "Starmount to sell shopping centers" : News-Record.com : Greensboro, North Carolina