Free Shropshire & Black Country

Free Shropshire & Black Country (previously known as Beacon Radio), is an Independent Local Radio station serving Shropshire and the Black Country in the West Midlands region of England. The station, owned and operated by the Bauer, forms part of the Hits Radio network.

Free Shropshire & Black Country
Free Radio network logo.png
Broadcast areaShropshire, Wolverhampton and Black Country
SloganThe Biggest Hits, The Biggest Throwbacks
Frequency103.1 & 97.2 MHz
RDS: Free SHR & Free WLV
First air date12 April 1976
ERP2.00 kW, 2.70 kW
Sister stationsFree Birmingham
Free Coventry & Warwickshire
Free Herefordshire & Worcestershire
Greatest Hits West Midlands


Beacon Radio’s initial logo when it began broadcasting at 303 metres (994 ft; 331 yd) mediumwave and FM 97.2 megahertz (97,200,000 Hz)

Beacon Radio began broadcasting to Wolverhampton and the Black Country from studios at 267 Tettenhall Road in Wolverhampton on mediumwave 303 metres, and 97.2 MHz (from Turner's Hill) at 6 a.m. on 12 April 1976.

The first presenter was Mike Baker and the first song to be played was Eric Carmen's "Sunrise".[citation needed] The station originally set out to broadcast Beautiful Music including soul and country rock with a heavy bias towards American chart music with artists like Linda Ronstadt and The Eagles.

The station's original Managing Director was Jay Oliver, an American who, with his Programme Controller Allen McKenzie (a Scot/Canadian), was responsible for the Mid-Atlantic sound that flooded the West Midlands for three years (including a US-style jingle package).

As with other UK commercial stations at the time, the station's commitment to news and speech broadcasting under news editor Mike Stewart in its opening year, particularly in the evenings, was extensive; and its late-evening music programmes appeared to offer the presenters a freedom to enlighten, with a wide choice of recordings, as well as to entertain.

The station became successful, although facing competition from the already established commercial station, BRMB in nearby Birmingham. However, the station came in for criticism from the UK licensing authority (then, the Independent Broadcasting Authority) for being too American sounding and not wide-ranging enough in its programming. Due to this, the senior management and output changed in mid-1979.

Its licence was later expanded in 1987 to cover Shropshire, ostensibly broadcasting from its offices in Shrewsbury on 103.1 MHz. Actually, only local news was produced in Shrewsbury, with programmes emanating from the Wolverhampton studios — although entirely separate programming for the two areas was provided during daytime hours (this was from time to time slimmed down or expanded as finances allowed).

Since January 1989, the station has been FM-only, with Beacon's former AM frequencies of 990 and 1017 kHz becoming branded as a separate service "Nice 'n' Easy Radio WABC". WABC stood for Wolverhampton And Black Country, and presumably was not meant to be confused with, or identified with, New York City's WABC (AM), former radio flagship of the American Broadcasting Company, or its one-time sister station, current Disney/ABC Television Network flagship station and New York City production center, WABC-TV Channel 7. Nevertheless, the station used the same musical logo as the New York station in its jingles. The British station was shortened to "Radio WABC" in 1992.

In 1998 the local service essentially closed, and the service was networked (bar afternoon drive time and News bulletins) under the banner of "WABC Classic Gold". This service is currently owned and operated by Orion Media as Free 80s.

The company had been reorganised in the late 1990s into "Beacon Broadcasting and Communications Ltd" (BBCL) — a holding company for the company's various activities. In 1995 GWR Group plc bought Beacon Broadcasting Ltd from BBCL (leaving BBCL as a dormant company). The FM licences transferred to GCap Media following the GWR Group's Merger with Capital Radio Group. GWR re-branded the FM service as Beacon FM in 1997, This brought protests to outside the studios in Tettenhall Road, Due to the number of changes made by the then new owner, It reverted to Beacon Radio 1 April 2005. The thinking behind this reversion to the 'radio' title had been floating around for a number of years within the company — new digital radios do not promote a frequency on 'FM' therefore as a 'radio' station it should be branded as such.

On 8 August 2008 it was confirmed that due to competition 'conflict of interests' in the West Midlands (and in other areas), both Beacon Radio stations would be sold by Global Radio, along with other West Midlands owned GCap/Global stations — BRMB, Mercia FM, Wyvern FM and Heart 106. In July 2009, the stations were sold officially to a company backed by Lloyds Development Capital and Phil Riley[1] called Orion Media.

Beacon's last station logo

From Monday 5 July 2010, the two Beacon stations merged to form one station with the loss of separate programming for Shropshire and The Black Country.[2] Separate news and travel bulletins for Shropshire and the Black Country have been retained at peak times alongside advertising.[3]

On 9 January 2012, Orion Media announced that Beacon would be rebranded as Free Shropshire & Black Country, along with its sister West Midlands stations BRMB, Mercia and Wyvern.[4] The Beacon brand was phased out on Wednesday 21 March 2012 in preparation for the rebrand, which took place at 7pm on Monday 26 March 2012.[5] The station's live football commentaries on West Bromwich Albion and Wolverhampton Wanderers matches continued to broadcast on sister station Free Radio 80s on AM and DAB until the end of the 2014–15 season.[6]

In October 2013, the station left its Wolverhampton studios and moved to new smaller studios at Black Country House in nearby Oldbury.[7]

In May 2019, following OFCOM's decision to relax local content obligations from commercial radio, Bauer announced Free's Birmingham breakfast show would be shared with the sister station in Shropshire & Black Country from 8 July 2019, presented by Dan Morrissey.[8] The localised weekday drivetime shows were replaced by a single regional show, presented by Andy Goulding. Regional weekend afternoon shows were axed in favour of additional network programming.[9] As of 2 September 2019 further networked programming replaced the weekday drivetime regional show.[10]


In December 2003, two presenters, Mark Peters and Lisa Freame, left Shropshire’s Beacon Radio. On their call-in show, they had asked for opinions on the testimony of the subsequently-convicted murderer Ian Huntley during his trial, despite the matter being sub judice.[11]


All networked programming originates from Hits Radio's Manchester headquarters.[9][10]

Local programming consists of Hits at Breakfast on weekdays from 6-10am which is produced and broadcast from Free's Birmingham studios.[12][8] The programme, presented by Dan Morrissey, also airs on Free's station in Birmingham.


Free in Shropshire & Black Country broadcasts local news bulletins hourly from 6am-7pm on weekdays, from 7am-1pm on Saturdays and Sundays. Headlines are broadcast on the half hour during weekday breakfast and drivetime shows, alongside traffic bulletins.

Local bulletins are produced from Free's Birmingham newsroom. National bulletins from Sky News Radio are carried overnight with bespoke networked bulletins on weekend afternoons, usually originating from Radio Aire's Leeds newsroom.

Notable past presentersEdit


  1. ^ "Radio Today". Archived from the original on 13 March 2012. Retrieved 7 September 2010.
  2. ^ Beacon Radio becomes one Archived 27 April 2012 at the Wayback Machine, RadioToday, 1 July 2010
  3. ^ "Beacon Radio public file". Archived from the original on 24 September 2010. Retrieved 7 September 2010.
  4. ^ to-be-free/ BRMB, Mercia, Beacon, Wyvern to be Free, Radio Today, 9 January 2012
  5. ^ Feature: Orion's Phil Riley on Free, RadioToday, 11 January 2012
  6. ^ The new season on Free 80s, Free Radio, 4 August 2015
  7. ^ Free opens new studios in Oldbury, RadioToday, 24 October 2013
  8. ^ a b Free to reduce local breakfast and drive shows, Radio Today, 30 May 2019
  9. ^ a b Hits Radio Network stations to drop local weekend programmes, Radio Today, 30 May 2019
  10. ^ a b Bauer to network drivetime across 11 licences in North and Midlands, Radio Today, 5 August 2019
  11. ^ "DJs leave after Soham comments". BBC Online. 24 December 2003. Retrieved 30 December 2010.
  12. ^ Free - Public File

External linksEdit