The Ford Focus is a compact car (C-segment in Europe) manufactured by the Ford Motor Company and created under Alex Trotman's Ford 2000 plan, which aimed to globalize model development and sell one compact vehicle worldwide. The original Focus was primarily designed by Ford of Europe's German and British teams.
2018 Ford Focus ST-Line in Chrome Blue
|Body and chassis|
|Body style||3 or 5-door hatchback|
2-door coupe (US)
2-door coupé-cabriolet (Europe)
|Layout||Front-engine, front-wheel drive, (most models) or all-wheel drive (RS only)|
|Predecessor||Ford Escort (Europe, North America and Argentina)|
Ford Laser (Asia and Oceania)
The Focus was released in July 1998 in Europe, succeeding the Ford Escort, and replaced the Mazda Familia-derived Ford Laser in Asia and Oceania along with the Laser-based North American Escort. Wayne Stamping & Assembly started producing the Focus for North America with sales beginning in 1999. The last North American-produced Focus rolled off the line at the Michigan Assembly Plant on May 4, 2018.  Production of a fourth generation Focus began elsewhere in 2018.
First generation (1998–2004)Edit
Ford of Europe introduced the Focus in 1998 to the European market as a replacement for the Ford Escort. The decision to name the new car the "Ford Focus" was made in early 1998, as Ford's senior management had been planning to keep the "Escort" nameplate for its new generation of small family cars. A last-minute problem arose in July 1998 when a Cologne court, responding to a case brought by the publisher Burda, ordered Ford to avoid the name "Focus" for the cars in the German market since the name was already taken by one of its magazines (Focus). This eleventh-hour dispute was resolved, however, and the car was launched with the name Focus. The Focus MK1 was awarded the 1999 European Car of the Year award. The Fusion name was eventually used on two different vehicle families - a utility version of the Fiesta in Europe, and on a mid-size sedan model in North America. The project manager for the Ford Focus at Dunton was Rose Mary Farenden.
Ford of North America began marketing the Focus in September 1999 for the 2000 model year, with some changes from the European version. The car was launched as a three-door hatchback, four-door saloon, and five-door wagon; a five-door hatchback debuted in 2001.
In 2002, Ford launched its highest performance version of the Focus, called the Focus RS. It came with a 2.0-litre turbocharged Duratec RS engine, a Quaife ATB limited-slip differential, Brembo brakes, and a host of other performance changes, combined with a much more aggressive appearance, and was available only in Ford’s Imperial blue. 70% of the components found on the Focus RS were unique, revised or uprated. This original Focus RS was only available in Europe with a limited run of 4501 cars being built, in which just under half (2147) of these were sold in the UK.
For decades, in the U.S., small cars like the Focus were seen as a tool to draw in younger buyers looking for a cheap basic transportation and to increase auto makers' fleet average fuel economies to meet U.S. federal standards. Ford was said not to concern about losing money on the Focus so the company could sell gas guzzlers for big profits. However, recent sales of new Focus's have been able to maintain lower or overall discounting incentive rates than many competing vehicles in its class. Many industry insiders view cars like the Focus as 'compliance cars' because of their role in helping to bring up the corporate fleet average fuel economy to meet current fuel-economy standards.
Second generation (2004–2011)Edit
The second generation Focus was launched at the Paris Motor Show on September 23, 2004 as a three and five-door hatchback and an estate, although the new car was previewed, in 4-door sedan form, as the "Focus Concept" developed by Ford Europe at the Beijing Motor Show in mid-2004.
The basic suspension design, which contributed much to the Mk 1's success, was carried over largely unchanged from its predecessor. citation needed] The same body styles as the Mk 1 Focus were offered, though the saloon did not appear until mid-2005. A two-door coupé-cabriolet with a retractable hardtop was added to the line-up in 2007.[
The Focus Mk 2 is larger and considerably heavier than its predecessor: it has a 25 mm (0.98 in) increase in wheelbase, and is 168 mm (6.6 in) longer, 8 mm (0.31 in) taller, and 138 mm (5.4 in) wider. As a result, the interior and boot space have increased. New technologies include a KeyFree system, a solar-reflect windshield, adaptive front lighting, Bluetooth hands-free phones and voice control for audio, telephone, and climate control systems.
Stylistically, the Mk 2 features the same design language found in the Mondeo and Fiesta. Although still recognisable as a Focus, the new car uses styling features from the abandoned B-Proposal for the original Focus which never reached production.
In 2005, Ford released a MK.II version of Ford's sports division of Focus, the Focus ST. This one produced 225 bhp (168 kW) and could achieve a 0–60 mph (0–97 km/h) time of just 6.4 seconds, and a 152 mph (245 km/h) top speed, using a 2.5-litre, five-cylinder turbocharged engine originating from Volvo.
2007–2008 saw a facelifted version introduced, featuring Ford's Kinetic Design philosophy. Major changes included a new bonnet with more creases, the removal of all mouldings along the doors and sides, new sculpted pull back headlights, and the big trapezoidal lower grille.
In 2009, the new Focus RS was launched, with a modified version of the 2.5-litre engine found in the ST.
For the North American market, development followed a separate path. Since debuting at the 2007 North American International Auto Show, the restyled 2008–2011 generation was available as a two-door coupe and four-door saloon; the hatchbacks and wagon were discontinued. The interior was redesigned, including new seats, a new dashboard design with message center on top of the dashboard, ambient lighting, dashboard panels that simulate brushed aluminum, and Ford's voice-controlled Sync audio/Bluetooth system. Also included in the redesign was a support beam behind the dashboard for extra structural rigidity.
Though informally considered as the second generation, it was never officially referred to as such by Ford since its platform was the same as the first generation.
Third generation (2011–2018)Edit
For the third generation, Ford reunited both international and North American models by releasing the international Mk3 worldwide. The previous North American version was discontinued, and the new model was launched simultaneously in North America and Europe in early 2011, both having started production late in 2010.
In designing the Ford Focus, a group of young designers used what's called the Third Age Suit in order to simulate the physical limitations of an elderly person. The suit, which restricts the wearer's movements, allowed for insights that were implemented into the car's design.
Ford unveiled the Ford Focus at the 2010 North American International Auto Show. The car shown was a five-door hatchback model, also debuting a new 2.0-litre direct injection inline-four engine. A five-door station wagon was also made available at launch. The new generation launched simultaneously in North America and Europe in early 2011, with production having started in late 2010. Production in Asia, Africa, Australia and South America was scheduled to follow later but the plan for Australian production was later dropped and that market and New Zealand were supplied, along with Asia, from a new factory in Thailand where output began in June 2012. This new generation of Focus incorporates a redesigned cabin with new materials and new entertainment technologies. A 2015 model for the Ford Focus has been exhibited on the Ford website. Sharing the same chassis as the LW MKI Focus, the exterior of the Focus has been updated in the rear to reflect a more modern style, and the front too. The Focus now aligns with the rest of the Ford line-up.
Ford previewed the third generation facelifted model at the 2014 Geneva Motor Show. The updated version features a new redesigned front end design, incorporating Ford's new family grille and slimline headlights. The sporty ST and an RS model (now sold globally)—which features an upgraded version of the 2.3-litre engine from the Ford Mustang—will continue Ford's performance range. The RS now has all-wheel drive. The new 2015 model year update Focus range will be offered with Ford's multi award-winning EcoBoost technology, with a 1.5-litre turbocharged four-cylinder powerplant available in 110 and 132 kW (148 and 177 hp) outputs in place of the current older 1.6-litre and 2.0-litre offerings.  One of the most anticipated features is the 2016 Ford Focus RS's "Drift" Mode, which will be the first in the world.
In April 2018, Ford announced that it would be discontinuing its Focus lineup in North America, with the last North American Ford Focus rolling off the line on May 4, 2018.
Fourth generation (2018–present)Edit
|Transmission||Ford 8F24 (petrol), Ford 8F35 (diesel) 8-speed Automatic|
6-Speed Manual or Automatic
|Length||4,378 mm (172.4 in) (Hatchback)|
4,668 mm (183.8 in) (Estate)
4,647 mm (183.0 in) (Sedan)
|Width||1,825 mm (71.9 in)|
|Height||1,454 mm (57.2 in) (Hatchback)|
1,481 mm (58.3 in) (Estate)
1,483 mm (58.4 in) (Sedan)
|Curb weight||1,235 kg - 1,518 kg (Hatchback)|
1,383 kg - 1,559 kg (Estate)
1,239 kg - 1,408 kg (Sedan)
On April 10, 2018, Ford unveiled the European and Asian-market versions of the fourth-generation Focus, to mark the brand's 20th anniversary. As in the previous generation, the model is available with sedan, hatchback and estate bodystyles.
The exterior features a sportier design, while Ford described its interior as being simpler. The company also emphasized technology featured in the new model, including the Sync 3 infotainment system, FordPass Connect, and the CoPilot360 driver assistance suite.
A crossover SUV trim level known as the Active is available with the hatchback and estate bodystyles. The car also has a Vignale luxury trim level, followed after most Ford models in Europe including the Ford Fiesta, Ford Edge, Ford S-Max, and Ford Mondeo Vignale.
In August 2018 Ford announced the cancellation of plans to import the new Chinese-built Focus SUV to America, citing tariff concerns. As a result, the fourth generation model is not available in the United States after Ford decided to not manufacture the Focus domestically for the US market like the previous model.
The 2019 Ford Focus, dubbed SA, launched in Australia in November 2018 with Trend and ST-Line available from launch, and the Active and Titanium models available from March 2019. The Focus features class leading active safety as standard, including Autonomous Emergency Braking with pedestrian and cyclist detection. It scores a maximum 5-star ANCAP safety rating.
The ‘Dragon’ 1.5L EcoBoost 3-cylinder is standard across the range, producing 134kW and 240N⋅m. Power is sent exclusively to the front wheels through a Ford 8F24 8-speed automatic transmission.
The Focus Trend retails from $25,990 and is only available in hatch form. It features AEB with pedestrian and cyclist detection, rain-sensing auto wipers, auto headlights, LDW, LKA, Sync 3 infotainment, an electronic park brake with auto hold, ISOFIX child seat anchors, 180-degree HD rear view camera, reverse parking sensors, power folding heated mirrors, and LED DRL. An optional Driver Assist Pack for $1,250 features Evasive Steering Assist, Adaptive Cruise Control with Stop&Go, Traffic Sign Recognition with speed assist.
The ST-Line, which retails for $28,990 in hatch form, and $30,990 in wagon form, comes with a sports body kit, sports tuned suspension, red contrast stitching around the interior, LED fog lights with cornering function, wireless Qi phone charging, dual-zone climate control, honeycomb grille, 10mm lower suspension, LED rear lights, tyre pressure monitoring system, and a flat bottomed steering wheel. The Wagon features multi-link rear suspension as opposed to torsion beam in hatch models, folding cargo cover, and easy fold rear seats. A panoramic sunroof, Design pack (LED headlights, wheels, headlamp jetwash).
The top-of-the-line Titanium, from $34,490 comes with keyless entry, Evasive Steering Assist, a Bang and Olufsen premium audio system, auto high beam, heated leather seats, and configurable LED ambient lighting. A head-up display, panoramic sunroof, and Active Park Assist 2 are all optional on the Titanium.
|Euro NCAP test results|
|Ford Focus (2018)|
Safety and driver assistance features equipped on the 2019 Ford Focus which some are also part of the Co-Pilot Driver 360 include:
- Adaptive Cruise Control with Stop and Go and Auto Speed Control (uses road sign recognition and map data)
- Lane Centering Technology
- Pothole Detection
- Wrong Way Alert
- Adaptive Front Lighting with Ford Dynamic LED
- Wider 180° rear view camera
- Active Parking Assist 2 (controls not just steering, but also acceleration, gear shifting and braking by just holding the switch)
- Head's Up Display
- Pre-Collision Assist with Pedestrian and Bicycle Detection
- Active Braking system with Active City Stop
- Door Edge Protection
The first Focus World Rally Car made its debut in rallying and the World Rally Championship on the 1999 Monte Carlo Rally with Colin McRae and Simon Jean-Joseph at the wheels of the two cars, replacing the Escort. It was immediately on the pace, setting many fastest stage times, but an illegal water pump meant that the two cars were excluded from that event. McRae went on to give the Focus WRC its maiden victory on the Safari Rally in February of the same year, and took victory again in the following rally, the Rally Portugal.
The MkI Focus WRC went on to achieve further victories over the years for McRae, Carlos Sainz, and Markko Märtin from then until it was phased out in favour of the MkII offering in late 2005. This car, a winner in both Marcus Grönholm's and Mikko Hirvonen's hands in the two-car factory BP-Ford World Rally Team that contested the 2006 World Rally Championship season, duly racked up the manufacturers' title, spelling the end of a formidable twenty-seven-year wait for such an honour in this series for the Blue Oval. The team successfully defended the manufacturers' title in the 2007 season. The Focus WRC was used until the 2010 season, when it was announced that the new Fiesta will replace the Focus from 2011 and onwards.
All the rally cars are built, prepared, and run for Ford by M-Sport, the motorsport team based in Cockermouth, Cumbria in Northern England. The team is managed by Malcolm Wilson, a well known former British rally driver.
Besides rallies, the Focus has also been used in the SCCA Speed World Challenge Touring Car Series, the TC 2000, resulting champion in 2003, 2005, 2010, and 2012.
A Focus was entered into the 2006 Swedish Touring Car Championship season.
The Ford Focus ST made its debut in the 2009 British Touring Car Championship season, with Arena Motorsport. During its second season, the car ran on liquefied petroleum gas, taking the first BTCC win for a car powered by this fuel at Brands Hatch. In 2011, Arena (also known as Team AON) shifted to the newer Focus Mk3, while Motorbase Performance drove the ST version. Both cars had engines, built by the Next Generation Touring Car engine rules. Motorbase continues to compete with the Ford Focus ST.
In 2008 Ford South Africa entered two modified Focus ST models into Class T (reserved for turbocharged production vehicles) of the local Bridgestone Production Car Championship (essentially a Touring Car formula). They secured the Class T driver's titles in 2009 and 2011.
The car had success in the 2013 China Touring Car Championship, and won its class in the 2014 Liqui Moly Bathurst 12 Hour. The Focus that raced in the 2014 Bathurst 12 Hour was powered by a 5.0 L Ford Coyote V8 engine.
|Calendar Year||Europe 20||Mainland China||USA||Canada||Mexico||Australia||Thailand|
Europe 20: Austria, Belgium, Great Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland
- English, Andrew. "Where are the people who designed the original Ford Focus?". The Telegraph. Retrieved August 19, 2017.
- "A final goodbye to the Ford Focus, C-Max". Automotive News. Retrieved November 25, 2018.
- Ostmann, Bernd, ed. (July 15, 1998). "Focus nur fuer Auslands-Modelle: Gerichtsurteil gegen Ford". Auto, Motor und Sport (in German). 15 (9).
- "Rewind to 1999: Ford Focus". Quicks. Archived from the original on January 17, 2014. Retrieved January 14, 2014.
- "Ford Focus ZX5 five-door to debut this fall". Autoweek.com. February 14, 2001. Archived from the original on July 19, 2012. Retrieved April 18, 2012.
- Schoenberger, Robert. "As buyers shun SUVs, expect to pay more for that small car". Cleveland.com. Retrieved October 19, 2016.[permanent dead link]
- "Customer Incentives. Automotive News, December 18, 2017. Page 28".
- Stoll, John (December 2, 2016). "Trump's Carrier Talks Up the Ante for Ford". The Wall Street Journal. Retrieved December 2, 2016.
- Pettendy, Marton (September 6, 2004). "First look: Ford lifts the lid on Focus". GoAuto. Retrieved May 4, 2015.
- "Detroit auto show: 2012 Ford Focus, most significant by AW Editors' Choice Awards". Autoweek.com. January 18, 2010. Archived from the original on January 21, 2010. Retrieved November 29, 2010.
- "Dynamic next-generation Ford Focus debuts" (Press release). Ford Motor Company. January 11, 2009. Archived from the original on February 11, 2012. Retrieved January 11, 2010.
- Gamman, Lorraine; Thorpe, Adam; Malpass, Matt; Liparova, Eva (2012). "Hey Babe–Take a Walk on the Wild Side!". Design and Culture. 4 (2).
- "Exciting New Next-Generation Ford Focus Gears Up For Launch" (Press release). Media.ford.com. 2010. Archived from the original on October 6, 2012. Retrieved March 25, 2012.
- Beissmann, Tim (May 2, 2011). "2011 Ford Focus on sale in Australia in August". Caradvice.com.au. Retrieved May 2, 2011.
- Ford at Geneva Motor Show 2014, www.ford.co.uk Retrieved September 16, 2016
- Mike Duff (March 4, 2015). "Thank You for Smoking: Ford Explains the Focus RS's "Drift Mode"". Car and Driver. Retrieved February 4, 2017.
- Ian Thibodeau (August 31, 2018). "Ford cancels Focus crossover for U.S. due to tariffs". The Detroit News. Retrieved August 31, 2018.
- "2019 Ford Focus pricing and specs | CarAdvice". CarAdvice.com. Retrieved February 13, 2019.
- "Ford Focus (Dec 2018 – onwards) Crash Test Results | ANCAP". www.ancap.com.au. Retrieved February 13, 2019.
- HILLIARD, GoAutoMedia-JUSTIN. "New Models - Ford - Focus". GoAuto. Retrieved February 13, 2019.
- "2019 Ford Focus pricing and specs | CarAdvice". CarAdvice.com. Retrieved February 13, 2019.
- HILLIARD, GoAutoMedia-JUSTIN. "New Models - Ford - Focus". GoAuto. Retrieved February 13, 2019.
- "Euro NCAP results for Ford Focus" (PDF). euroncap.com. 2018.
- "Ford drivers excited by new Focus debut". crash.net. November 4, 2005. Retrieved April 18, 2012.
- "Wilson Sr: I will treasure this moment forever". crash.net. November 20, 2006. Retrieved February 27, 2008.
- "Ford secures manufacturers' title – again". crash.net. November 18, 2007. Retrieved April 18, 2012.
- Paukert, Chris. "Paris 2010: Ford Fiesta RS WRC ready to hit the dirt running". Autoblog.com.
- "BP-Ford Abu Dhabi World Rally Team". WRC.com. Archived from the original on March 23, 2008. Retrieved February 27, 2008.
- "TouringCarTimes – Ford dominates at Guangdong with first victory for Jiang Tengyi". TouringCarTimes.
- "Ford Motor Company Sets New Full Year U.S. Sales Record". Theautochannel.com. Retrieved April 28, 2009.
- "Ford Motors Company's December U.S. sales climb 8.2 percent" (PDF) (Press release). Ford Motor. January 2, 2003. Archived from the original (PDF) on April 30, 2011. Retrieved March 25, 2012.
- "Ford's F-Series Truck Caps 22nd Year in a Row as America's Best-Selling Vehicle With a December Sales Record". Theautochannel.com. November 17, 2004. Retrieved April 28, 2009.
- "Ford Achieves First Car Sales Increase Since 1999". Theautochannel.com. November 17, 2004. Retrieved April 28, 2009.
- "Ford Motor Company 2007 sales". January 3, 2008. Archived from the original on February 12, 2009.
- "F-Series drives ford to higher market share for third consecutive month" (PDF). Ford Motor Company. January 5, 2009. Archived from the original (PDF) on February 6, 2009. Retrieved May 14, 2009.
- "AMDA Mex (Industria Automotriz 2008-2014)" (PDF). AMDAMex.mx. Archived from the original (PDF) on January 20, 2016. Retrieved July 7, 2017.
- "Ford caps 2009 with 33 percent sales increase, first full-year market share gain since 1995". Media.ford.com. January 5, 2010. Archived from the original on August 26, 2010. Retrieved November 29, 2010.
- "Ford's 2010 sales up 19 percent – largest increase of any full-line automaker; foundation set for growth in 2011". Media.ford.com. January 4, 2011. Archived from the original on September 2, 2011. Retrieved June 1, 2011.
- "2011 Ford Brand Sales up 17 Percent for the Year in U.S." (PDF). Media.ford.com. January 4, 2012. Archived from the original (PDF) on January 31, 2012. Retrieved January 4, 2012.
- "Ford Motor Company Posts 2,250,165 Sales in 2012; Focus, F-Series Post Big Gains". motortrend.com. January 3, 2013. Retrieved January 3, 2013.
- "European new car sales grew every month during 2014" (PDF). January 21, 2015. Archived from the original (PDF) on November 25, 2018.
- "Ford Motor Company Delivers Best Sales Year Since 2006" (PDF). Media.ford.com. January 3, 2014. Retrieved January 6, 2014.
- "Ford's European New Vehicle Sales Rise 11% in 2015; Europe's No. 1 CV Brand; More New Models Set for 2016" (PDF).
- "Ford Motor Company December U.S. Sales Results" (PDF). Ford Motor Company. January 5, 2016. Retrieved January 15, 2016.
- "Ford's European Sales Rise 5% in 2016; Strong Ford Transit, Ranger Sales Boost Europe's No. 1 CV Brand" (PDF).
- "Ford Motor Company sales in China totaled nearly 1,200,000 vehicles in 2017, Ford Escort Set Record Monthly Sales in December" (PDF). The Ford Motor Company.
- "Ford is Europe's CV Leader for Third Year Running; Ford becomes No. 3 in German Total Vehicle Market" (PDF).
- "VFACTS: Industry claims annual record for 2017 | CarAdvice". CarAdvice.com. Retrieved January 17, 2018.
- "Ford is Europe's No. 1 in Commercial Vehicle Sales; 2018 Strong Year for Ford's SUV Line-Up" (PDF) (Press release). January 14, 2019.
- "Ford F-Series Marks 42 Straight Years as America's Best-Selling Pickup, Topping 900,000 Sold in 2018; Ford Hits Nine Straight Years as America's Best-Selling Brand; Lincoln SUV Sales Up" (PDF) (Press release). Dearborn, MI. January 3, 2019.
- HAMMERTON, GoAutoMedia-RON. "News - VFACTS - Sales 2018". GoAuto. Retrieved February 10, 2019.
|Wikimedia Commons has media related to Ford Focus.|