Folio (magazine)

Folio, also known as Folio: The Magazine of Magazine Management and Folio: magazine, is a trade magazine for the magazine industry.[1][2][3][4] The magazine was established in 1972 by Joe Hanson of Hanson Publications, Inc.[5] and became known as "the bible of the magazine publishing industry".[6]

CategoriesMagazine publishing
First issue1972
CountryUnited States

Associated initiatives include The FOLIO: Show, a magazine industry trade show and conference; FOLIO: 400, a comprehensive review of major America magazines; The FOLIO: Ad Guide, analyzing magazine advertising; and the FOLIO: Source Book, a buyer’s guide for publishers.[5] The publishers of Folio also organize the Eddie & Ozzie Awards in recognition of high-quality magazines and induct new members into the Editorial & Design Hall of Fame.[7][8]

As of 2020, it was announced that Folio magazine would cease publication. However, the publisher would continue to support its other industry activities.[9]


The publishing company name is Folio Publishing Corporation. It also produces two special annual editions:

The magazine covers various financial and publishing aspects of the magazine publishing industry.[12] Many stories focus on a particular periodical. Folio is a "vertical" publication "aimed at people who hold different jobs within" the magazine publishing industry.[13]


Folio gives awards in various categories: The Washington Post's Annie Granatstein received Folio's Top Women in Media 2019 award;[14] The Post and The New York Times received awards in 2020.[15]


  1. ^ a b Philip H. Dougherty (October 3, 1984). "Executives From Folio Acquire Magazine Age". The New York Times.
  2. ^ Dennis F. Herrick (2012). Media Management in the Age of Giants: Business Dynamics of Journalism. ISBN 978-8-1229-01924.
  3. ^ "Advertise in the Yale Alumni Magazine". Yale Alumni Magazine. Andrew Solomon won a 2011 gold Eddie award from Folio: magazine.
  4. ^ Mary H. Munroe (February 2004). "Bibliography (The Academic Publishing Industry: A Story of Merger and Acquisition)".
  5. ^ a b "Joe Hanson Wins 38th Annual G.D. Crain Award". FOLIO. May 1, 2006. Retrieved June 21, 2021.
  6. ^ "Editor's Notebook". Government Executive. September 1, 1998. Retrieved June 22, 2021.
  7. ^ "The 2019 Magazine of the Year Finalists Announced". FOLIO. September 26, 2019. Retrieved June 22, 2021.
  8. ^ Sukhai, Tabitha (November 1, 2019). "Harvard Business Review Wins Magazine of the Year at the Eddie & Ozzie Awards Gala". FOLIO. Retrieved June 22, 2021.
  9. ^ "The untimely and sad deaths of Folio: and Publishing Executive Magazine". What's New In Publishing. Retrieved June 21, 2021.
  10. ^ Folio 400. ISBN 978-9-9968-74277.
  11. ^ The Folio 400. OCLC 7623562. OCLC Number 7623562
  12. ^ William H. Taft (2015). Encyclopedia of Twentieth Century Journalists. ISBN 978-1-1389-26318. told Folio magazine he was concentrating on "long-term strategy" for Newsweek.
  13. ^ "Trade Publication". Advertising Age. September 15, 2003.
  14. ^ "The Washington Post's Annie Granatstein named ..." The Washington Post. April 3, 2019.
  15. ^ "NYT Mag Wins Big at Virtual National Magazine Awards". Folio magazine. May 28, 2020. Washington Post Magazine, in the single-topic issue category

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